First Industry Cloud Certification: EMC Cloud Architect class and E20-018 EXPOSED!!!

If you’ve ever read any of my exposed series, well… Look for a fairly unbiased approach to things.   Oh and hopefully the Education team doesn’t come back screaming at me. ;)   And as always, in the best of my ability I bring you the… Disclaimer!

Disclaimer:  The following information is not under NDA, is not one persons opinion but rather that collected from others through interviews, emails, discussions under which none of us are sharing any proprietary data about the Class or the Exam.    I tread the line closely so read on!

Okay, I normally only Post-Mortem or expose an Exam, or a Class, but not too often do I get the liberty to expose the two together! With that being the case I want to start by educating you a little bit about this designation, certification and beyond so you don’t feel the need to go to multiple sources to learn it!

Cloud Architect (EMCCA) Certification E20-001 and E20-018

Okay this little chart stripped from the Brochure basically tells you:

  • To prepare for the E20-001 exam you should take the Information Storage and Management 5 day course # MR-1CP-STF
  • To prepare for the E20-018 exam you should take the Virtualized Data Center and Cloud Infrastructure 5 day course: MR-1CP-NPVICE

At this point I’d like to give you a little color on these particular courses and the respective requirements around them, etc.     First of all, unlike the VCP or other similar type exams, these courses are NOT required in order to sit the exam.   I wanted to make sure you understand that you CAN sit the exam cold.

(Yes I did sit the E20-001 Exam cold and passed – Industry experience has its advantages)

There is an AMAZING book which covers the content of the E20-001 course and exam – the ISM Book I’m not sure if I have a copy at all but I’ve heard from those who have used it is an excellent learning and educational aid!  So if you’re a self-studier this is definitely an EXCELLENT tool for you to use.

Because the E20-001 is a pre-requisite to sit/pass the E20-018 exam I wanted to ensure it got a little coverage, which I think is sufficient at this point :)   For what it is worth, if you have been in the industry a fair amount of time working with SANs, NASs, and other Information Storage Management stuff you should do fine, but ensure you are prepared, E20-001 is the cost of ENTRY beyond that comes the BIG GUNS!!!

Tell us about the Virtualized Data Center and Cloud Infrastructure course

Okay, okay guys I will.   Here it goes, the full in depth analysis of the VDC and Cloud course.    (Education folks, watch out this isn’t all from me either;))

I want to start by telling you very clearly and concisely that there is some GREAT content in the books, material, and other information provided both in the written as well as the lecturer (Your results may vary depending upon instructor)  Though irrespective of who your instructor is, the content in the book will stay the same and will be relevant to the Class, Cloud, VDCs and the Exam.   With that said, I need to differentiate a few things with the course pre-reqs

  • According to the course materials we strongly recommend you have the following Certifications or knowledge/experience:
    • Cisco Certified Design Associate (CCDA) – I bet CCNA would apply as well but I think that’s focused in the other exam/course
    • VMware Certified Professional (VCP)
    • Certified Information Systems Security Practitioner (CISSP)
    • The EMCISM is required for the EMCCA Certification – I mentioned that above, so that’s not a surprise.
    • Oh, and ITIL/PMP is NOT mentioned but those of you who are will find yourself wondering why not ;) (Not for content, but for presentation)

With THIS particular data points expressed I’d like to break you down into two groups:

Generalist/Novice/Acolyte:

If you fall into this area, maybe you have one or more of the certifications above or work in various cross-disciplines.  The courseware will VERY much apply to you.  You will want to pay attention, take rigorous notes; really get the best out of the networking, the instructors, the homework, read, read again, even do some labs to ensure you not only UNDERSTAND it, but you are fully committed to the material you are learning.   For what that is worth, the information is VERY general to the industry, Best Practices with a ‘little’ emphasis on some specific EMC technologies, but otherwise 70%+ of the material on the exam is of a VERY general nature.  The book should be your best friend and will be the answer to your success when it comes time to sit the exam and in life! :)

Guru/Expert/Ninja/Buddha/#IWroteTheExam:

Hey guys, how are you doing.   You know who you are.   You hold all of the certifications above or really have the information down solid.  Heck, you might have taken those exams 10 or more years ago; or even written some of the exam material in those times.   You also happen to be the same kind of folks who have helped write and spec the standards for where we are today; Chances are I know each of you personally. (grin).    Yea…  You won’t last in the class.  I’m sorry.   I’m totally supportive of you, completely in fact (You probably wrote your own internal cloud strategy for your business which is inline with the exam, or for your consultancy)  Definitely not going to survive in the class room.  You’ll say “Err, this is just lecture, I can read the book myself… err, I can write this book while I’m at it!)   I’m not being negative, I see your kind every day…. leave the class because you’re bored, not learning anything and at this point just want to ensure that you have what is REQUIRED to sit and pass the exam.    Good luck guys, you will DEFINITELY want to read the Exam section because that’ll make the difference of success and WTF?!?   

Whoa! Wait a minute! Isn’t that a massive generalization? Either you’re a student or a teacher? … No not really.   Seriously.    If you find yourself arguing with the teacher that they’re wrong and you cite evidence often referring to a presentation you’ve given at a conference? Yea… You’ll do fine :)

Now, I’d like to segue way a moment to some of the directly shared thoughts from an attendee of the course.  We’ll call him B (Not like B from Gossip Girl!)

B’s take on the Virtualized Data Center and Cloud Infrastructure Course

“B” is a Technical Manager in mid-size enterprise.   Experienced in implementing VMware over the years with EMC Storage, HP Servers, Cisco Networking.   Longtime expired member of the CCNA/CCDA club and recent VCP and EMCISM credential holder.   With the stated pre-reqs B felt it might be a stretch from his qualification but not too much of a concern  (If this sounds like you, you’re in good company!)

  • Class started with going over pre-reqs, with CISSP added to the list; was surprised ITIL wasn’t there as discussed earlier
  • Two classes were merged so each section was alternated between two instructors.   As the course is 95% lecture didn’t feel that mattered.
  • The volume of content for the class is 2” thick of slides which unfortunately restricts discussion time available over 5 days.
  • Module 1 leads you into an Introduction to Cloud Computing  – If you instructor reads this module to you verbatim – STOP THEM!!!
  • Module 2 covers the VCP, ISM ad CCDA related material – Very much a review of the Pre-reqs – should be consolidated to focus on goals
  • Module 3 kicked off VDC Design – This is where the meat of the course is, requires proper time to digest and discuss properly
  • Module 4 focused on Governance, Risk and Compliance (Interesting Chapter) but due to time was rushed as was Managing Virtual Environments
  • Module 5 focused on Cloud Services and Summary modules (Had to leave early so missed it)
  • There is nothing earth-shattered in the course but there is a lot of GOOD Material!
  • The labs are too vague leaving you spending more time trying to figure out what you’re supposed to do instead of discussing solutions

B’s Summary of the course

In summary, it’s a good course to show EMC’s "journey to the cloud".  I’d prefer less focus on the pieces (modules 1-2) and more focus on how to put the pieces together (modules 3-6).  The labs need refined to give more guidance so we can spend more time applying the knowledge rather than wondering what the designers of the course had in mind.  Given that this was the first class (I believe), I’d love to see how it changes over the next few sessions.

Well guys, what do you think of B’s take on the course?   I think his assessment was fairly accurately representation of what was going on, and equally what you might expect out of the class in its early stages.   To tell you the truth it can ONLY get better from this point.   I only briefly paraphrased what B had to say to preserve the original message but also not to call him directly unless he wants to be named :)  

Curious what the course looks like on the other side of the fence?   Here is the summary and breakdown from “Jerome” who’s been doing this for awhile!

Jerome’s take on the Virtualized Data Center and Cloud Infrastructure Course

I had the chance to attend the "Virtualized Data Center and Cloud Infrastructure" course put on by EMC this week.  Below are my thoughts.

Certification Track

This course is part of the EMC Cloud Architect track – EMCCA.  This course specifically is designed to prepare for the E20-018 certification test, which is a Specialist level certification.  The Expert level material and test have not yet been released, and are expected later this year.

Focus

The EMC Cloud Architect Track is designed to help enable customers adopt a cloud maturity model.  This consists of a move from physical data centers to Virtual Data Centers (VDCs), from VDCs to full Operationalization of virtualization, and from there to IT as a Service.  This course was specifically focused on the physical to VDC phase of the transition. 

Material and Presentation

This course is a lecture only course.  There was no hands on material or lab time.  What labs were included in the course were small group discussions only.  EMC has tried to make this a "generic" cloud course that is "open" to all technologies, but it is heavily slanted towards their view of the world.  The course uses the following outline, I have added the EMC translation in parenthesis:

  • Virtualized Data Center and Cloud Introduction (Private Clouds and ITaaS model)
  • VDC Architecture (V+C+E products, convergence)
  • Designing for Virtualized and Cloud Environments (Best Practices for Virtualization – VCP stuff)
  • Governance Risk and Compliance (RSA and Archer)
  • Managing Virtualized Environments (IONIX)
  • Cloud Services (Service Provider models)

Exam

The exam is a 60 question test, with 63% required for passing (38 correct answers).  The practice exam on the EMC Education website is decent, and a good barometer of your chance to pass the exam, though the practice was about 20% easier than the real exam.  I would say that the real exam questions were written fairly poorly, and were often difficult to understand.  They would describe a scenario, but then it seemed they would give up half way through and ask only a tangentially related question.  I think that it was a result of attempting to keep the exam mostly generic, rather than focused on EMC technologies.

Recommendation

In general, I found the course to be very much in alignment with our message and focus, and as a result I felt it was a very easy set of material.  The only new sections to me were a few of the VDC maturity definitions and the GRC models.  Because of that, I felt the instructors moved much too slow.  I also found that the instructors were professional trainers, not SMEs on cloud computing, so they offered little value other than moderating the course.  I ended up leaving mid-way through the second day, and just reviewing the course material on my own, and was able to pass the test on Thursday, even though the course runs through Friday.  If you feel you need a little more preparation, I would recommend the VILT, rather than the full course. 

Okay, no his real name is not Jerome I decided I would use that name as a tribute to Jerome from Flight of the Conchords, especially how Jerome was being so constructive with his feedback So what this is providing you is two assessments of the course; FWIW.. I agree with both, grin :)

CXIs take WTF?!?

Yea, I think I made it fairly clear in the earlier points.    But if I had a few things I want you to do and know; KNOW the material, if you’re confused read it again, understand it, deep.    Focus on your weaknesses in the areas which are defined in the class and be true and honest to yourself, because albeit Rihanna and Eminem may love the way you lie… well the Exam will NOT be so nice.  . . . Speaking of which!

Tell us about E20-018 Virtualized Infrastructure Specialist Exam for Cloud Architects!

Okay, Okay, you begged enough!   Firstly, let me tell you I cannot tell you what is ON the Exam, what is IN the exam or anything ABOUT the exam. We cool? ;)    Yea, but just because I cannot provide you those specifics and by now I think you know a few things about me…. here is what I can tell you.

Remember what I said above about PREPARING.  KNOWING the content from the Class, Books or material LISTED as being on the exam?  Yea, I wasn’t messing around.  Seriously! DO THAT. KNOW THAT. DO IT ALL!   But what would this matter or mean if you didn’t take a few sliding comments from those of us who have taken the exam.    I talked to Jerome after he took the exam to see how he felt about it; his take?

Jerome: The test was very hard, but that was only due to the language of the questions and the structure.

Me: Hated that test.

Whoa Whoa Whoa! Christopher! That isn’t very constructive! What about being constructive with your feedback?!?! Yea, hi, I’m still here.. I’m still WRITING THIS! ;)     I don’t remember if I’m supposed to say this or not but since the exam is already out, published and I’ve taken it… I’ll go out on a limb thinking I can talk about it.   Yea, I’ve seen SOME of the content before the exam came out.  I reviewed the questions for validity, truth, honesty, integrity… The kind of standard I started to see so wonderfully come out of Microsoft (I know the entire Microsoft Learning Team, so I know the commitment they have to Exam Integrity THESE days instead of days gone past where questions were insane)   I’d like to say that this exam took the PAGES upon PAGES of comments I’d have on a few word question to heart when it came time to publish the exam to stand behind as backing for the questions.   Yea, I thought that for OTHER exams I would EXTENSIVELY provide EXTREMELY constructive feedback on. [I’m not shy about telling you what is wrong, why it is wrong, how others will perceive it, and what steps you can take in order to correct….]   Also sometimes there are release schedules… or my voice isn’t LOUD enough, or I didn’t cover enough of a user base of questioning to make an impact outside of my SME area I was initially focused on reviewing.    None the less, to Jerome’s point of the language of the questions and the structure; how things were poorly worded, or to quote me “I hated that test”  

I’m VERY good at taking tests (I teach classes on how to take exams ;)).  I’ve passed more exams than most will in their lives, and respectively I’ve probably failed more exams than most people will take including their entire academic career ;)     I can wholeheartedly say that you better STUDY for this exam.   KNOW your material and know how to cut through the treacle which is going to be offered up as questions.   The answers are right, the questions are a little confusing and the ones which are not can be VERY specific.    I prepared for the exam by using the Practice Test – I was getting 100% consecutively and I felt confident.   Yea, once that exam started up that melted away!    Definitely study, study, study! Prepare! 

Summary on Class and Exam!

For the first Industry Certification focused on Cloud with an Exam AND a course; that is a major undertaking to start with, and honestly to tell you the truth I think EMC did a great job of it.   Obviously you may take some of my comments above as extremely critical (Hey, I’m extremely critical!) but it’s because I care.     They’re definitely taking things to new levels, I’m not even sure what other organization in the industry could assault such an undertaking other than Microsoft (And that would be HEAVILY MS biased, Hey I love you but it’s true) and most “independent” third parties, well we all know that their Exam would come out looking like absolute trash and they wouldn’t really have the vehicle or mechanism to go about delivering and driving it successfully.   No definitely considering all of that and what we expect so heavily from ourselves, and our industry, EMC has done an absolute bang up amazing job!   

Hopefully I haven’t scared you away from taking this course and the exam.   If you know your stuff, you better prep, if you are new to the whole game you’re going to learn A LOT OF MATERIAL.   In a way the course will take you through a compressed CCNA/CCDA/VCP/CISSP/EMCISM courseware all compressed into a few days of time and then you need to assimilate that into your head and go take a test!    If anything you should have an honest reflection of what to expect (I highly encourage your feedback if you agree, disagree or WTF on anything I’ve said)   Together we move mountains, so let’s not make mountains out of molehills, that’s how the Cloud works.   Together. :)   Oh and Good Luck, I don’t say this often on exams, but you will NEED it. *love* :)

Hack and they shall come! (Seattle Mobile App Hackathon Apr 16 2011)

Mobile App Hackathon

 

Are you a Hacker? Interested in HTML5/Javascript Mobile based apps, or even looking to transcend beyond that?  Located in the Seattle area (or want to travel to this OMG event?!) Then look no further!  This event is nearly SOLD OUT! So it is best to act now!

So what is this exactly?! I’ll steal little snippets from the official site and registration site!

  • a one-day workshop for coders building mobile applications

    Mobile App Hackathon (@mobilehackathon) is a hacker event for new and experienced developers working on mobile apps. Experienced coders can show off their mobile apps while new app developers will learn from the best.
    The hackathon is the first in a series of mobile development events brought to you by the
    AT&T Developer Program and will include talks from members of the PhoneGap and AppMobi platform teams, Sencha and Apigee. You won’t want to miss this opportunity to show off your app or learn how to create great ones.
    To keep up-to-date on AT&T Developer Events, please sign-up with the program
    here.

  • Wow, that sounds pretty cool right? At a high level it can be summed up as:

    Hacking. Mobile. Good food. Awesome prizes.

    Yea, but let’s not over-simplify things, I know you verbose types want to know some of the HARD details! Like…

    Presenters!

    Jesse MacFayden Joe Monastiero Sam Ramji Jeff Barr James Pearce
    PhoneGap AppMobi Apigee Amazon Sencha
    Jesse MacFadyen Joe Monastiero sam ramji jeff barr james pearch
    Jesse MacFadyen is a senior software engineer at Nitobi, specializing in presentation layer programming for Rich Internet applications. Jesse has developed large scale applications in PhoneGap, JavaScript, Flash/Flex/Air, .net, and Silverlight. As a major contributor to the PhoneGap open-source project, he is passionate about bringing device level functionality to multiple mobile devices through simple web-tech APIs. Jesse has also created the open source project GloveBox to enable the use of fixed positioning and touch scrolling on iOS + Android devices
    Click here for Jesse’s Blog
    Joe Monastiero is co-founder and vice president of business development for AppMobi, bringing with him 20 years of management experience. Prior to AppMobi, he co-founded Intervideo, where he was responsible for sales, marketing and business development activities and helped drive over $30M in software revenue in three years. Sam’s spent over 15 years working across enterprise software, product development and open source strategy. Currently VP of strategy at Apigee & board member at the CodePlex Foundation, Sam works deeply within the developer, open source and social app communities to create a healthier, more productive ecosystem. Prior to Apigee, Sam led open source strategy across Microsoft and was a founding member of the AquaLogic product team at BEA. In his spare time, Sam enjoys the great outdoors, spending time with the kids, and bacon. Jeff Barr is a senior web services evangelist for Amazon Web Services. Jeff is focused on furthering awareness among software developers of the opportunity to innovate and build businesses using Amazon Web Services. In this role, Jeff travels, speaks, blogs, and conducts virtual events. James is a technologist, writer, developer & entrepreneur who has been working with the mobile web for over a decade. He is Senior Director of Developer Relations at Sencha. Previously he was the CTO at dotMobi and has a background in mobile startups, telecoms infrastructure and management consultancy. He speaks extensively on the topic of mobile web development, and has written books for both Wiley and Wrox.

    As you can tell, that’s very possibly a major Formatting Fail.. but that’s okay – It definitely gives you the gist of things :)  But by now I’m sure you know, few things are more important than.. the Agenda!

    Agenda!!!

    9:00AM Registration and Breakfast + Networking
    9:30AM Dev Environment Setup Help
    10:00AM Kick-Off – Platform Lightning Talks
    11:00AM Lunch is Served!!!
    12:00PM Coding Starts
    6:00PM App Submission Deadline
    6:30PM App Demos
    7:15PM Content Winners Announced
    7:30PM Drinks!

    And let’s not forget, after the Hack-A-Thon is over, everyone will demo what was worked on, gather feedback and hand out prizes for audience favorites!

    Whoa! This sounds cool! So where do I sign up?!?!

    Click here to Sign Up for the Seattle Mobile App Hack-a-thon 

    I don’t think it can be any clearer than that, right! Hooray! But I guess it may be important to have the rest of the details in one place:

    • When: 
      • Saturday, April 16, 2011 from 9:00 AM – 7:30 PM (PT)
    • Where: 
      • F5 Offices
        401 Elliott Avenue West
        Seattle, WA 98119
    • Who:
      • Hackers, Mobile App, Developers, Ninjas, Gurus
    • Why:
      • Because it rocks! And you’ll enjoy it! (Oh, and did someone say NETWORKING?!??! :))
    • Where do I sign up?

    Well, there it is, the whole scoop and ready for you to rock this out! I hope you get in a slot before it fills up! Enjoy it, it’ll be a blast!

    Exchange 2010 Blasphemy, Virtualization and Rock Star Bloggers!

    Today I was cleaning up my mailbox when I came across some BLASPHEMY about Exchange! Okay, not blasphemy per se, but I continually hear from folks who are being incorrectly told “Exchange cannot be virtualized”.  I’m not exactly sure who started this ‘trend’ but that’s neither here nor there!   So I did a little digging [and you know, digging for me tends to turn into a blog post ;)]  And I came across not only some AMAZING Material! But I also want to make sure you’re following up on regularly posted updates from a Rockstar who’s clear focus is on Exchange!

    Virtualizing Microsoft Exchange 2010 with Confidence  Microsoft Exchange 2010 Zero-Data Loss Virtualization and Replication

    These are two very SHORT and to the point, giving you the high-lights letting you know what is required to kick things off and something you can hand up to mgmt! So it’s great to not spend a lot of time trying to figure out what it’s saying!

    One thing I’d like to bring particular attention on these papers is that these are not EMC Papers, but are in fact co-branded collaborations by Microsoft, EMC and others (the one below was Microsoft, Cisco and EMC, and some of the others involve Dell and Brocade) but either way, Microsoft was directly involved in their creation as opposed to ‘slap a tag on it’

    STOP THE PRESS! (vicki vale!) – Check out this paper though!  It is definitely longer! 84 pages!  Filled with raw technical example, use cases, all that jazz! Great must read paper and not just words! Lots of pretty pictures!  Yes it is Hyper-V but that cmon, this was co-branded Microsoft.. :)  And note: Published October 2010! So Vicki Vale did get one thing right!

    Business Continuity for Microsoft Exchange 2010 Enabled by EMC Unified Storage, Cisco Unified Computing System, and Microsoft Hyper-VWow, look at those DAGs!

    Okay fine! Here is another paper! This one is a little older but I know you wouldn’t let me get away without giving you some VMware love! So here is one, with less pretty pictures!

     Microsoft Exchange 2010 Efficiency, Flexibility, Performance, and Availability at Scale Enabled by EMC Symmetrix VMAX, Virtual Provisioning and VMware vSphere VMAX it up!

    Alright, one more then! This one was from August – not a whitepaper only a basic Reference Architecture, but I found it to be pretty damn cool looking!

     

    EMC Virtual Infrastructure for Microsoft Exchange 2010 Enabled by EMC Symmetrix VMAX, VMware vsphere 4, and Replication Manager Pretty Reference Architecture

    Okay, enough of these (albeit amazing papers!) With no further adieu I’d like to introduce you to Dustin Smith! I’d tell you all about him, but Brian interviewed him here so you can find out all about how he’s an MVP, MCM and so many other things!

    So, Dustin has his own blog where he talks almost exclusively about Exchange (okay, I think it’s all about Exchange, but whatever! this is MY BLOG! ;))

    Exchange In the Private Cloud is definitely a must check out blog if you care anything about Exchange, or have to deal with it!

    I’d like to highlight a few of his blog posts here for you to check out:

    • Yes, Exchange Server is being virtualized!
      • Within EMC, our entire 40,000+ user infrastructure is virtualized on Exchange Server and the organization as a whole is moving towards virtualization of most all applications. Most all of the infrastructures we design and showcase within our Proven Solutions are geared toward virtualization, either with VMWare vSphere or Microsoft Hyper-V. See my previous blog post on what we recently did with the Tested Exchange Solutions Program case with Cisco and Microsoft where we showcased 34,000 users on Microsoft Hyper-V with Cisco UCS blade servers and EMC Unified Storage.
    • EMC Whitepaper, Exchange Tested Solutions Program
      • What we are showcasing in this whitepaper is a result of our joint solution development with Microsoft and Cisco that was deployed and tested in Microsoft EEC labs in Redmond. In the whitepaper you will find the reference architecture for 32,400 users across a three site Exchange DAG scenario leveraging Microsoft Hyper-V, EMC NS480 Unified Storage, and Cisco UCS B-series blade servers along with analysis of testing results and key best practices on virtualizing Exchange Server 2010 on Hyper -V on EMC Unified storage and Cisco Unified Computing System.
    • Exchange 2010 Backups? I don’t need any stinkin backups?!?
      • I think overall, the backupless/Exchange Native Data Protection option certainly brings a new element to the Exchange 2010 architecture discussions and different options for providing recovery when bad things happen. VSS based options (hardware and software based) are  still heavily used options to protect Exchange data that have been popular since the Exchange 2003 days and have increased with features and functionality into Exchange 2010.
    • Getting Exchange Server 2010 into the Private Cloud
    • Yes, EMC can do Exchange for SMB too

    So, there are some teasers there of just some of the content that Dustin is putting out (There is obviously more.. but I’ll let you do the reading up on it! It’s definitely worth reading! – How so though, I just discovered Dustin TODAY and I’m sharing him with you a few hours after that point, So, yea I consider that to be pretty compelling :))

    I want to leave you with links to all of the resources I mentioned above, so you can forth to gain access to the WP’s I mentioned and others I didn’t include pictures for!

    There are so many more than just these links alone – I actually was surprised on how much content there was at www.emc.com/exchange ! – So check it out, and as always let me know if I can help you in a particular way :)

    EMC Levels the playing field with Cloud based storage offering (ATMOS Online)

    I’ve been meaning to weigh in on this, but with the holiday weekend… well, you get the post-weekend weigh-in after everyone has had the chance to say everything good and bad on this (You’d be amazed at how little bad has been said on the subject.  I say how little because it’s ALL been re-iterations of the same register article)

    ….What happened?!?? I was just using ATMOS Yesterday and all of a sudden every competitor of EMC is telling me that ATMOS is DEAD and it’s time to close up shop?!? Whoa, hold on there pardner, that’s not what we’re saying at all! (Yes, that is exactly how *I* read it from the NUMEROUS competitive coverage of this event occurring and happening :))

    As far as you and I should be concerned, ATMOS hasn’t changed at all; except perhaps getting a little simpler in your choices of where to store ATMOS.

    Stolen from Chad Sakac's blog! :)

    Prior to this June 29th event, you would have the choice of ATMOS Hosted internally as part of your Private Cloud.   ATMOS Hosted externally at EMC’s ATMOS Online, or ATMOS Hosted externally at one of the three Service Providers listed below.

    Cloud Service Provider Service Description
    AT&T Synaptic Storage as a Service
    Hosted Solutions Stratus Cloud Storage
    PEER 1 Hosting CloudOne Storage

    Now… as far as Production Grade ATMOS Online goes; You can choose between Internally, and Externally with the Cloud Service Providers where you can act and operate against their existing SLA structure you may likely be familiar with.

    Looks pretty straight-forward if you ask me!   I sat down, read all of the data which was available to me, and I saw a strategic decision being taken in order to remove the competitive pressures between EMC’s own sales force, and that of the partners and service providers offering up the ATMOS Cloud Service to the general purpose community.   Or in the words of Dave Simpson who so eloquently said:

    The winners, of course, are EMC’s Atmos cloud storage partners, which no longer have to compete with EMC. Likewise, EMC no longer has to compete with those partners. It’s a win-win on that front. In fact, on its Atmos web site, EMC is “strongly encouraging” its existing Atmos customers to migrate to one of its partners.

    …..

    The shuttering of Atmos Online should be seen not as a failure on the part of EMC but, rather, as another prescient and tactical move by the company.

    And quite frankly Dave said it well; which I feel takes the whole debate about “where” should I host my Cloud Storage off the table; Discussion point over.   But what now?

    With the service providers discussion off the table, I think it is important to take the time to focus on customers and the community

    The EMC ATMOS Online Community is still strong and hearty.     Your vehicle for open discussion on this matter is still available and at your disposal.

    The ATMOS Online service can continued to be used for Development Purposes.

    Keeping your Cloud Private and doing your own internal testing has never been stronger with the release of the ATMOS Online Virtual Server Appliance (VSA)

    And last but not least – Customers DO continue to use this, and STILL will continue to use this.   This is best of breed Cloud Storage in a growing world which needs more versatile solutions at your disposal.    There will continue to be businesses like eBay who selected ATMOS to create a reliable, scalable cloud infrastructure.

    So in the end here; the real winners are YOU! EMC Customers, EMC Partners, EMC Service Providers.

    There’s never been a better time to play with ATMOS, and with the public release of the VSA, I’ve been seeing internal and external adoption grow at exponential rates; which means you’ll likely see a lot more perspectives and use-cases of EMC ATMOS which will far trump that of what has been seen up until this point.   More fun, more play, more winners! :)

    References also discussing this:

    Where to get your Cloud On:

    EMC and AOL use VPLEX to reduce complexity in migrations, eliminating downtime!

    vplex-1941-vplexbann-468x60

    OMG! IT’S FINALLY HERE! Yea baby, you heard it here first! The VPLEX is a REALITY! But no, it’s not just vapor, and no, it’s not just ‘oh look an announcement’ what I’m really excited about is those who have actually been using it.   In particular, I’d like to showcase AOL who has used it, in this whitepaper – “AOL extends Virtual Storage to cloud computing with EMC VPLEX clusters” It’s pretty short, to the point but so succinct in the message it delivers.

    Referencing a few quotes from this whitepaper really speaks volumes to the types of challenges we all face within the Enterprise space.

    Stevens said, "We take disaster avoidance very seriously because the costs are so high if our systems aren’t available. Not only are there huge administrative costs and logistics involved with recovering hundreds of systems, but we risk losing customers forever if they can’t access our services."

    That particular point is especially resonating – How many times have you lost a customer due to services being down, imagine if you can take that burden off the table from a storage stand point, that’s particularly cool if you ask me (not to mention being able to actually set and meet a true 5-9’s Forever SLA)

    Stevens explained, "Because there is no downtime with migrations, we don’t need to devote huge amounts of time coordinating with application owners, database administrators and system administrators, and even our external customers. The actual migration itself is much less complex for our storage administrators."

    "We’re no longer delaying migrations to avoid disrupting a peak load cycle.  So we’re returning our systems before the lease expires and not getting hit with high fees."

    I’m not sure how many of you have to deal with regular lease cycles, even when you OWN the equipment scrap the leasing… dealing with the maintenance burden and moving data and equipment around non-disruptively in order to meet the needs of your application owners and the business without the hellacious burden of downtime windows managing apps unique SLA requirements.

    And to think, in the use case and example above – This is something any customer can do TODAY by leveraging VPLEX, and that just opens the doors to extending your datacenter across geographic boundaries and the infinite number of other really cool things that the VPLEX will offer.

    I’m glad such a renowned organization like AOL was able to be a part of this from the beginning, not only to provide this blog post I’d be able to share with you, but especially to be able to solve real world challenges today by using the technology of the future (Available now! :))