Category Social Media

By now, I’m sure you’re noticing a trend in the titles of my blog posts (Yes, I’m sure the core semblance you’re able to surmise is that I start it “EMCWorld Day x” and then a bunch of jibber jabber which you really have to stretch to understand, and even then you ought to be committed if you truly understand…:)) But I’m sure this will all come to fruition and understanding as you read through this particular break down! :)

Welcome to Day 2! Woohoo! I don’t know about you, but every single day is LONG, not in a bad way.. and getting back to the hotel late after being out with peers, colleagues, customers, partners and beyond until the late hours… writing these blog posts and waking up early in the morning certainly doesn’t help.  But it is all good – And I apologize for the lack of tweets… the ATT network just cannot sustain thousands of people DDoS’ing the 3G and Edge networks by simply trying to use their devices in a very small area :) [re:keynote, session, anything ;)]

I’m sure the first words out of your mouth when you see my blog posts is WTF IS UP WITH ALL OF THE RED PHOTOS! Yea, I know, I get it. No seriously, You’re preaching to the choir, or more specifically to roxanne – I wish she didn’t have to turn on the red light.. or atleast if the iPhone would have the ability to not take the powers of Suck and combine them with red lights to produce photos which look like this.. but we’re going to walk past that.. and we’ll start by quoting my good friend Charles Hood (@charleshood) to do that!   The masterful blogger Charles Hood said it right and properly in a recent Flickr photo he appeared in, where he said “When it comes to Social Media, EMC *gets it*.”  And let me tell you just how true that is.

So, our journey into Social Media at EMC and EMCWorld begins… at the Bloggers lounge!

The cast of characters in the photos above.. the sheer mindshare is enough to take on the world, twice and come out prosperous multi-fold!

Starting in order of sequence, It is paramount that I bring to you, the amazing, hyper-intelligent, cat loving and beautiful Jamie Pappas! (@jamiepappas)   If it weren’t for her, everything that Charles Hood and so many others have had to say would not be true as it is today, and we have her to thank for this!   Infact, if you have the opportunity to meet and talk with her, you will be better for it :)    I guess I cannot leave Stu-master @stu “Stuart Miniman” out since he is after all in the photo.  Stu is great too, and helps make the EMC Social Media experience what it is today as well, not to mention if you want to know about Fa-ko-ee, he’s definitely your man there too. ;)

I’m sure everyone has met, read and knows Barry Burke (@storageanarchy), I mean how could we not know the man who gave me the Symmetrix sticker which sits on my laptop.. ;)

Challenge me to say otherwise.. but I have to say.. the smile on Steve Todd’s (@stevetodd) face… if that doesn’t bring a smile to your face, I think you need to re-evaluate your priorities!

Bringing us on to Photo #4 which is the rare shot of the beautiful Mark Twomey (@storagezilla) deep in conversation with the mysterious non-blogging Gilda Farvid! (Hey! How did Gilda get into the bloggers lounge?!?! ;)) We’ll see about getting Gilda back on the blogging circuit since she joined our ranks of champions :)

HELP! HELP! HELP! There’s a Virtual Army at my door and I need some vSpecialists to extract my VM’s of Mass De…. eh, this example is going nowhere fast!  But people who are going up, up and up!, the motherload in this photo definitely calls for an “OMFG HOWZ CANS i MEETZ THEM!”  – Incase you cannot make out their names or faces… You’re looking at (from left to right) Simon Seagrave (@Kiwi_Si), Alan Renouf (@alanrenouf) and finally the champion master himself, the infamous Scott Lowe! (@scott_lowe)

Finally we have a group shot with the lot of us, you know of all of us, however on the far right the other hidden vSpecialist, Ed Saipetch (@edsai)

So what does this mean? Are you trying to say that everyone at EMC not only maintains a blog but a transparent relationship with the community, customers, partners and even competitors through mediums like Twitter and beyond?   No.. I’m not saying that, but you can.   This entire relationship around how EMC handles it’s social media is akin to that old adage, keep your friends close, and frankly we don’t have enemies.    For those of you who think we do… just remember how closely knit the entire tech community is – We’re not enemies, we’re all friends who at one point or another in the past (and in the future) will work together and collaborate on one thing or another – Welcome to EMC 3.0 – The future of not only doing things right, but doing it transparently.   (Disclaimer: Hopefully no one spanks me for in any way claiming what EMC’s social media strategy is, I’m just an observer, it’s pretty damn obvious ;))

But, that’s enough about the Bloggers lounge, social media strategy, ninjas and giant celerras! (err….)

I did attend a session! In between being unable to get a cell signal in order to make it onto conference calls, and meeting some absolutely great people at lunch.. no.. I did attend a session! Later in the week I’ll also have some mega-deep dives on sessions.. but being that I was only into one session today a little bit, I’ll give you a brief overview:  Architectural Deep Dive of the VPLEX! … Hmm, Yea I knew that, damnit, how dare I do my home work before these sessions…. Good session, absolutely informative for the FULL BALLROOM it was in (Can we say STANDING ROOM ONLY) around just the Architecture of the VPLEX alone? Yea.. Definitely good things coming from this bad boy.   So, sorry I won’t tell you much more than… you’ll see the deep dive later on the sessions I attend… (I hope I’m allowed to share what I learn from the sessions… because I will be anyway, grin)

Afterwards, with mega-sessions running continuously and constantly everywhere, I headed back down to the Bloggers Lounge where Steve Todd was interviewing people on the moment they realized their future was in technology (the watershed moment) [Oh, did I mention that the explanation of what the watershed moment involved Steve Todd serenading me with an indigo girls song? How can you not love this man?! :))   So, I did my interview (and separate other interviews which I’ll publish details on when I find out where it’s posted) And good thing… as my voice is dead from this point forward!   Dead how and why?!

I think that helps explain the first bit of it… My first Red Sox game, and they won! (Wow, the ENTIRE crowd really comes together as one large ecosystem, feeding upon each others emotions and the relationships and bonds from simply sitting near others.. this is definitely a reflection of social dynamics – It’s no wonder they do so well…! The cubs are similar.. except that’s purely alcohol driven. ;))   But after that involved spending an amazing time with my good friends at Emulex for a good bit before the night closed out and we headed off for some Karaoke!

Hopefully YouTube doesn’t block this wondrous short video I captured because it has ‘music’ included in it.. but I have a tendency to sing along… loudly… and lose my voice. #fail? ;)

I hope you other attendees have been taking advantage of everything the vendors, partners and beyond have had to offer because this is the time and place to enjoy yourself! :)

!!!!!!!!!!!!!!!!!!!!!!!

$Wait!%$! You can’t end your post there! What? Why?! You barely even mentioned Emulex! Sure, but who cares about them, even though I really like their CNA’s.   Hmm, didn’t you meet someone who is an absolute rock star over there? Think.. think back.. ringing any bells?! ;)

Yes, I think it is important that if you’re not aware of Thomas Jones (@niketown588), a rockstar over at Emulex now is the time for the introduction!   Thomas GETS it.  You know how we were talking about EMC “Get’s Social Media”, well Thomas Jones really GETS it. (It doesn’t hurt that he’s buddies with Louis Gray ;)) But his take on things, his character, demeanor, Emulex should be proud to have an (I’m refraining myself from using expletives because of how much Thomas rocks :)) … amazing guy like this to take the company forward into the future :) – Oh and be sure that you get to see his Shirt which is signed with everyone’s Twitter ID’s :)  Okay.. enough… Time to crash.. have a GREAT Day 3 and be sure to enjoy all of the rest of your time at EMCWorld! :)

I don’t know about you, but wow! What a day! I started my day by waking up really early, forgetting countless things that I really need (business cards.. shaving gear, I really should check on that!) but hey, I’m here in Boston… so let’s revisit some of the events of the day.. (I’m sure you’ve seen some of these photos if you follow my twitter feed ;))

No day would start off any perfectly than having the opportunity to meet with the honorable Judge Wopner, presiding over affairs of foods.

The wonders and powers that conversation and CLEARLY looking like a geek will do (No, not Neil.. me! :)) as we engaged in a conversation with this Canadian SE from Dell – Great guy, Dell – You really struck it rich with a good guy like this!

The concert really kicked off to some good madness… this is the only photo I took of it… but it turned out decently for the iPhone.. so I’ll buy off on that one!

Yes, there were a LOT of others of us social folks than those shown here.. but these are the best three complimentary shots I can really get without lots of solo’s!

Each of these photos speaks… so many volumes about the social dynamic, the interaction and the pure culture we resonate whether it is peer to peer, customer to peer, or even out-lyers :)

Other than the gangsta street DBA’s who apparently bring their DataWarehousing to the STREETS of Boston for the late night crowd like some of us..

I think if there is much to be said… it would be in the form of this fortune I acquired for dinner.   So I look forward to you new people, new realizations, and your issues! :)

And if you see any of us that are shown pictured here.. come up to them, introduce yourselves, say hi.. and if you see my CXI shoes.. say hi ;)

Disclaimer: I like google, they’ve produced some amazing innovative things [IN THE PAST], but the past year or so has been a horrible game of Catch Up, as if they’re reading the newspapers about what’s been popular for a year and decide “Let’s make a knock off TJ Maxx version of something successful” and I’m sorry but it isn’t working!

Hi Google, you may know me… I use your Analytics, I host email off of your gmail redirectors, I also take advantage of numerous apps as well!

I feel it’s important that we discuss a number of… pursuits you’ve made in the most recent past.   Let’s start with…

Google Wave (-25)

WTF? I don’t want to go too much into this, because I think it’s been said by a lot of people.  Definitely, well done on mashing up a bunch of functionality very poorly to lump it together in an even more mismanaged interface.    We won’t discuss this any further.  I just wonder when it’ll be seen for the fail it clearly is, OR you actually innovate and make it into something successful.

Google Voice +-0

Hey! This is quite possibly one of the best things you’ve done in a long while! Sure it isn’t innovative – But it IS useful, in numerous ways most of which are likely not the intended usage, grin.   So, well done on executing a ‘strategy’ which has been done poorly for a very long time.  There’s a lot of potential there, and in the right cross-hairs it can integrate well, but innovation it is not.

Google Mail +-0

I like Google Mail, it’s like the Google version of Hotmail and Yahoo mail – Again, it’s not innovative, but definitely a useful strategy for getting consumers over to your network.  I know how the backend mail storage is handled and I actually find that quite nice and promising.  So innovative on the back-end, but from a ‘user’ stand point, there is no clear innovation which really stands out here.  Oh, integrating Google Talk into it? Excellent, Hey, wait, isn’t that like Exchange with Office Communicator? Yea, again nice catch up :)

Google Buzz (-50) WTF

Oh I get it! You think that by adding Facebook and Twitter together you’ll get Super Twitter Facebookery! Yea, totally. Following that logic, if I combine bugs with lightning, I should get lightning bugs.   But sadly, jumping 2-3 years late into something you PREVIOUSLY failed with Jaiku and trying to put some ‘Buzz’ around it by calling it Buzz? +1 in Marketing name Innovation, but a absolute FAIL on setting a clear direction, strategy and executing on it.   Just as an FYI: A majority of people use Twitter and Facebook as a means of communicating with a community, peers and others – and frankly if I wanted a consolidated source of whatever kind of ‘direction’ you’re claiming to project with Buzz – Err, I think I just described FriendFeed! Way to play catch up twice!

Google Android (-5)

Now you’re just taking the piss.   3 years after the release of the iPhone you announce Android! It may as well have been 300 years, because it’s pretty clear that in the most recent round of recession based layoffs that all of the talent which would have made the Android a complete success were no longer there. Grin.  This whole post may come across as negative, but in actuality it’s just an honest reflection of a constant (and moreso recently) failure to understand your audience, or I guess to understand we’re not simply idiots, we ARE buying Vision when we buy android, however you’re giving us a myopic vision so far filled with cataracts on the horizon.

Google Maps +1

I like and use Google Maps, though I wish you were a tad more respectful for preferences, to the kind of things I get out of Yahoo Maps.   You really took it up a notch here with Google Streetview, while that did nudge on some people’s ‘”Privacy” rights and violations, it did provide a vehicle for really breaking down barriers of ‘streets’ to bringing ‘locations’ to the masses of the world.   Why can’t you take this kind of strategy which said “Let’s do something like no other” and apply it to other areas, where you’re playing apparently LAME copycat games.

Google Search +5

To say I don’t use Google Search is like saying “Oh yea, I use Bing for everything”, which is clearly a joke.  Hey, I love Microsoft, and I absolutely love some of the innovations around Bing! Now make the content relevant to ME and we might be getting somewhere.  But I’m sorry, I shouldn’t have to search 25 pages in to find something I CARE about, whereas Google? You have my option on the first page? What’s that? It’s even in the top 5 positions, 95% of the time? Thanks Google!  It’s almost like this was the bread and butter you built your business on, but I digress.    You haven’t really innovated anything new in this space in recent times, other than “What’s local” and while you’ve kept up appearances of keeping the upper hand over all of the other search engines, I’m not saying I expect more from the search engine capability – But it may be time to see how you can leverage this to improve your other solutions and innovate! Oh and not through senseless tat like I’ve mentioned above.

Google BlogSpot “Blogger” +-You Don’t deserve a rating

I don’t think there is any lack of google searches you can find which won’t tell you just how much I HATE BlogSpot.   I’m sure it’s all fine and dandy for people who find WordPress or TypePad (Yea, I don’t like you either TypePad, but for different reasons) difficult.   However, Your FORCED and I mean FORCED like in Microsoft Style “Make me login with my Passport to try to do ANYTHING” submission you force upon me to comment on people’s blogs? Seriously? Hey, let’s CONSIDER for a moment open standards.  The credentials I use 99% of the time which happen to be tied to my domain do not automatically pass through when I hit a Blogger based site, and it wants to comment with the wrong creds.  I find the system doesn’t then let me comment using another set of credentials, I get frustrated, I don’t comment and I further go on hating BlogSpot.  Perhaps this is just a poor attempt at integrating Blogger (Who was decent BEFORE you purchased it) into the fold of the trillion other apps you have out here – Ooh, perhaps you should non-innovate on something “like” Microsoft Passport, but one which doesn’t suck like Microsoft’s or your own today! That’d be a non-innovation, but frankly, just opening up a Facebook/Twitter oAuth sounds like a better idea, grin.

Google Chrome +-0

Two years ago, I might have given this a plus, but seriously.   I do like the description on the google options page “A browser built for speed, stability and security” Strangely, three things it doesn’t exactly do very well.    Speed is AMAZING if I’m a single threaded boy living in a single threaded world, however as my usage goes up, scalability (not even mentioned!) goes through the floor, and with it goes Speed and Stability.   It’s because of that I cannot even begin to imagine it being appropriate for an audience like me.   I wasn’t even a “casual user” as I adopted the full use of Chrome 100% of the time, and found that I was using it for 98% of all of my web traffic, until I encountered scalability fail, and that story I’ll end there :)    The real story behind Chrome is a ‘competitive keeping up appearances battle with Firefox, Safari and Internet Explorer’, but it isn’t exactly what I would call an innovative browser in any sense of the word, Sorry.

I could literally go on forever, because frankly Google has a lot of stuff, but I think I’ll end it on this one last ‘innovative’ note..

Google Invites +-WTF?!

Looking up the definition for “invite” by doing a “define: invite” in my browser, I come across several topical definitions: “tempt”, “have as a guest”, “request the participation”, “attractive and tempting”, although no where in those definitions does it say “Hey, let’s be a douche and stingy about our Invites”, I also seemed to miss the definition whereby “smoke and mirrors” was used in lieu of releasing a viable solution which actually DOES have a strategy and a vision.  Yea I know, it has the name “Beta” on it, which clearly means we have no semblance of planning, but let’s get with the program.   Every one on the planet wants to Opt-in for the latest and newest Google solution, just like everyone wants to try out the new Apple products 500 years before they’re “announced” yet, they’re so secretly kept under wraps that we’re all bored by the time they get released because it’s blatantly obvious.    Perhaps what might make your invites a little more, relevant could be Use Cases! (OMFG HE DID NOT JUST SAY THAT) Yea, I used the 4 letter word (2 words, 3+5 letters, but if you divide by 2, oh my!) Day 1 “Who has an invite for x!” Day 10 “Hey, anyone want an invite?” Day 100 “WTF Why is this still a crappy beta and I have a zillion invites!”    Yea, let’s focus a tad bit more on innovation, be a little more liberal with your ‘invite’ stream, and perhaps even have a viable feedback mechanism! (Whoa! Google Feedback with PSR like capabilities built into the application so people can provide content back to you? Oh no you didn’t!)

Alright, I’ll wrap it up here.  Seriously, I do love you guys, I’m sure you’ve lost a lot of great talent, and probably a majority of your creative talent too (If I’m wrong, let me know, perhaps you’ve overworked by trudging on some stupid project by some visionless neophyte, it wouldn’t be the first time!)  And if you want, we can sit down and discuss what ‘strategy’ and ‘vision’ are, perhaps even a little whiteboarding session on Creativity and innovation because I sadly haven’t been seeing much from you guys – And considering the level of talk of anti-trust and people considering Google to have even less Ethics than Microsoft did back in the day, I’d love to see so much more from you – Cmon, it’s the time of the “Cloud” so it’s time to get your head out of your asses and back into the clouds because that’s where “some” innovation might be found, frankly it’s gonna need more of it and not the constant parroting of what sucks today but in a cloudy model!

Feel free to challenge or call me out on anything I said, Googlers, Others, friends, foes and the like – These reflect my opinions and the thoughts and feelings of every one of you out there who would never say this in public but know you feel it and want to say something :)

First of all, let me be the first to give you a hearty welcome to EMC! Sure, I know I’m not the first person to welcome you and I definitely won’t be the last, but it goes without saying that welcoming is an experience I’ve found occurring countless times since joining this amazing organization!  

Disclaimer: The following diatribe is not created by someone who has ‘drunk the Kool-Aid’ nor have I lost my objectivity of what is reality and what indeed isn’t.   Everything is founded on real fact and experience, whether my own or others I have interviewed and had discussions with.  So if you think this is all some single sided touting, feel free to call me out on it, it isn’t. ;)   If you happen to be someone who is looking to join the organization – the following tips can apply to you as well, as a preparation of what kind of organization you’re aiming to be a part of.

Here you are, whether it is your first day, first quarter, first year, or first whatever or beyond – You’re part of a championship team now!    But this jibber jabber isn’t preparing you for anything unless you have something concrete to work with, what to know and what to expect!    Let’s see how well we can tackle that journey!

What to Expect

• If you had any negative preconceived notions of what life is like or what to expect – You may want to find out just how much truth there is to that
  • Personal Story: I had impressions of the business – going back over 10 years, these impressions stuck with me (a stigma which is not too uncommon when someone gets that ‘bad taste in their mouth’ even if it wasn’t their mouth, but instead someone else’s.)   Thus I was apprehensive and wanted to confirm the truth of these matters, even so far as bringing it up in the interviewing process – citing specific detail of enormous negative consequences, not only what I believed, but what I had heard from countless others over the years and even the recent past.    End result was that not only were most of these facts unfounded or outright wrong, but that they were very much no longer the case.   The ‘’true’ situations going back over 10 years were long gone and replaced by a culture so upstanding that those of you with history might look and be surprised that the business culture had changed so dramatically.   Thus the old adage of calling EMC “Evil Machine Corporation” in my mind has been CLEARLY replaced with “Encouragement Meets Culture”  (or fill in the blank of your own positive statement, because frankly you’ll find numerous potential acronyms to work with!)
• Encouraging and persistence in ensuring that you succeed
  • If you like to work alone, do that and be successful!   However, you are surrounded by peers of equal or even greater ability than yourself!  (Are you used to that?! People who rock just as much as you do? Get used to it!)  You’re bound to find countless OMFG Intelligent, Passionate, Engaged, you name it! People who come to work with the same level of drive which got you to where you are in life and will take you to your next steps.   Asking for help is not a sign of weakness, it’s a sign of strength and acknowledgement of your ability to get things done.   Don’t shy away from it because you will succeed, whether under your own weight or by carrying the burden with others!   More hands on the shovel builds a bigger bunker, and two or more GREAT heads is better than one!
• Education, Education, Education!
  • You ever get that feeling “Wow, I feel stagnant, I haven’t had any training or education in a long while”.  Yea, that is not an EMC story.  Actually quite the opposite.   I cannot speak for every role, but education is such an ingrained part of your daily, weekly, and quarterly lives that it’s not a question of “Will I get educated” It’s requisite for you to be constantly educated and as an equal with your peers in the organization and industry.   However, your education is not solely in the hands of leadership.   You have the power to invest in yourself and have access to quite possibly the most comprehensive library of education (digital!) resources you may have ever seen!   We care about educating our employees who have so many diverse skill-sets that it does not stop with technical knowledge found in IT degree classes, but instead dives much deeper…into relevant verticals, industry skills, and ‘soft’ skills which help keep the wheels turning in the world, let alone within any individual industry.     You have the tools at your disposal to help you lead and become a leader.
• Leadership that breeds and enables leaders
  • Grace Hopper once said “You manage things, but you lead people” which is an excellent example of the kind of leadership around here!    Have you ever heard of a successful model of ‘upper management building managers’ as opposed to ‘senior leadership developing thought leaders’    People who are followed are leaders, unrecognized or not.   (alright, not a lot of depth on what to expect there, but your results will definitely vary – All of my leadership ROCKS, so, take that with NaCl ;))
  • I don’t know about you but leadership recognition, women’s rights, GLBT and work place diversity are both very important to me.  So it rocks that these programs exist:
    • Keeping Working Mothers Happy
    • Our Commitment to Diversity
    • EMC Women’s Leadership Forum – EMC World 2009 WLF Panel Discussion
    • Grow with the Leader
    • Job Opportunities for Students and Recent Graduates
  • So, to sum this part either be led, or follow – but leadership is not an area you’ll find particular weakness here, I’m a testament to that :)
• Social Media Awareness like no other!
  • “What’s this whole fandangled facebooker thing? I’m confused by the twitter! Linked what? I’m not letting you in!”   These are all terms you’re far less likely to hear at EMC which not only has it’s finger on the pulse of social media, it damn near innovates with a lot of it, and leverages it to the maximum for core efficiency!
    • Personal story:   I dabble a little in Social Media, Yea I’ll evangelise on the subject and have delivered numerous presentations at various venues at lengths upon each of the core mediums for it, but I do not speak of it in a bubble.    In my previous life, I was reached out to, contacted and recruited through my profile on LinkedIn – I know what a lot of you will feel “Yes! The value of LinkedIn, this is why I need to update my profile!” And I absolutely agree, fill out that profile, fill it with relevant data, you’d be remiss not to.    However, how on earth does this story end?   One fateful day I’m sitting there at home doing some work, and I receive a phone call! (Oh my! :))   It turns out the hiring manager for a position had looked on his Facebook Network, looking at folks and peers and through a few clicks, and a google search against my name ended up at my blog where I keep a fairly current copy of my resume online (No, it’s not for job hunting! universities usually require a recent resume when you teach or deliver speeches there :)) but poof! A Phone call!   To tell you the truth, had it been an ‘inquiring recruiter’ I likely would not have given it much thought nor considered things, but when the hiring manager takes the value and power of his team into his own hands – That is the kind of team *I* want to be a part of!
    • Okay, back to TwitterBookIn…. :) I haven’t done the full math yet (I will soon!) though I’m hardpressed to find a single organization with as many advocates speaking out on behalf of it, and representing while taking an active and considerable role in the lives of the customers and community.    Whether it’s Chad Sakac and his great tweets and blog posts, Chuck Hollis and his unique way of getting the community talking, or Polly Pearson and her constant finger on the pulse of brands and culture at large – This is only a handful of the numerous other people you’ll find active on Twitter, FaceBook, LinkedIn, Blogs and more!
    • What do you mean I can get my job through Twitter?   Whoa, hold on there partner, did I say that? Okay, I guess I could say that ;)    There have been numerous success stories of people who leveraged twitter as a tool in order to aide in their job hunting, recruiting and insight into the business process.   And I don’t want to come across saying that EMC has a tendency to recruit heroes of industry who also happen to leverage Social Media and Blogs, because that’d be weird with that whole list of new hires I have below who ALSO happen to be very active in that space. ;)

What to know

• Your peers are your greatest asset, and don’t forget that.   
• Everything you know, is potentially right – But put it in context!    If you think things can be done better, and can prove it – that kind of insight may help you, your peers and the business do things better.   Don’t be shy to express your opinion, you may see things a different way, whether right or wrong – Learn the right way but be open minded!
• This is not a job, this is a career!  Career’s have potential, growth, upward mobility, etc! (You fill in this for me, your words not mine!)
• Invest in yourself and it will pay dividends, because the business will continue to invest in you over and over again.

What to know for Expats

• This is not (fill in blank of previous company)   Yes, I know probably HALF your team came from the company, but this is not there :)
• Remember when it was like pulling teeth to get the right thing done?  Yea, swap that – Do the right thing, it’s not only good to do, it’s the only way
• Security, Security, Security:  The pro’s and con’s of owning the best of breed security company in the world is… Don’t send confidential data externally, even on accident! (I’ve warned you!)
• Your relationships are your greatest asset.  Your peers and colleagues will get you through hard times, your relationships will keep you afloat in the storm.  Build and Re-build them.
• I love you and welcome to the company? Err.. Wait, that came out right.    No, but seriously. It’s great for you to be here! The longer you are in the industry the MORE people you’ll recognize ;) and if they’re not here today, your friends from the past may very well join you tomorrow ;)

A few final tips for looking new hires

• EMC is not a storage company.  (Wait, What?!?) Yea, that’s the stance I stand by firmly! Sure, we have the best of breed storage in the industry with unparalleled innovation across all bounds, but we are more than a storage company.    Did you know that we own RSA, the best of breed in security? VMware the hands down best virtualization stack on the planet?   I’d deduplicate the following statement but with Avamar and DataDomain in the mix, I can choose to do it at the source or the target!    Oh, did I forget to mention the other MASSIVE slew of products and solutions? No, I’d rather whet your appetite for more to learn and discover that on your own (World Class Consulting organization with a heavy focus on business process?!) Okay, I’m done.. for now! ;)   But seriously.   The opportunities here are boundless.   I usually describe the depth of breadth of solutions as “as many products if not more than microsoft” and the fact of the matter is.. I’m not even sure how many products we have, that’s just how many things we do (oh, did I mention excel at? :))
• Be sure to read 100 Job Search Tips from Fortune 500 Recruiters – Whether you decide to pursue a career at EMC or not, this book will improve your career hunt for the future and give you the upper hand on any everyone else by providing that insight that is often unknown about the hiring process
• Ask.    If you’re interested in what the work life balance is like, or how the products are, or what this or that is – Ask.   You can hit me up on any medium (social media, email, phone) and I’d be glad to answer your questions, and get you in touch with others who can also provide insight as well.   But it’s up to you to ask the questions, to get that insight, to take your career in your own hands.
• I could keep adding tips all day long, but I want to get this published, so if you feel I’ve missed something epic, let me know and I’ll gladly add it!

And last but not least, I would like to heartily welcome some of our newest hires (that I’m aware of!)    Scott Lowe, Ed Saipetch, Rick Scherer, Gilda Farvid, and Dave Cipparone!    So, welcome to the team and may every day be as amazing as the days I live out :) 

Hopefully you’ve been able to take advantage of the tips from NYE Resolution #1 “Getting Fit and watching what I eat” because this one is likely to take your professional career to new leaps and bounds!   For those of you who know me about careers know that I’m almost ultra-annoying on this particular topic!  Whether you’re one of my friends or mentee’s where I take an ‘oh too much focus’ on your careers and trying to take you to the next step(s) usually with a 5-10 year plan, or you’re someone I just met who’s out of a Job (RIF’s are a bitch!) and I just want to help – It’s total win-ville here, so let’s take advantage of not only staying relevant but driving things to the next step!    As always my own personal disclaimer: This is not a resolution for me, this is PART of my life.  I’m fortunate to OMFG love my job, have a great team I work with, have an amazing community and audience to evangelise to which is constantly growing every day.   Do I take advantage of these steps I’ll be mentioning? I always stay aware of them and continually build up my own career as well, so you’ll be getting it from my own and the others I’ve worked with experiences!  So let’s get started!

Finding a job

This is not always as harsh a situation as it seems, but the particular audience this speaks to are people who have been RIF’d, people who have never even had a formal job (re: college graduates or esteemed HS drop outs), or even people looking to change careers (such as going from a train engineer to being a systems engineer!)   But where do I start?

I would be remiss if I did not highly advise you to read this amazing FREE book! (No registration required!) 100 Job Search Tips from Fortune 500 Recruiters read it, and then read it again as it will apply in all of these roles but will definitely give you the guidance you need to get yourself started and start getting organized.   You’ll come across references to having a profile on social networks, and while many will be mentioned – the top three sites I HIGHLY advise you ensure you have a filled out profile on are LinkedIn, FaceBook and Twitter.   And just so I can use some relevant examples of exactly Why?!    Several years ago, I was found and recruited by someone who found me on LinkedIn.   Most recently I was found via FaceBook which lead to my resume on my blog, and last and most importantly… I’ve helped numerous people get jobs which all started and ended with Twitter – So don’t dismiss the hype! I’ve met those guys, don’t be them!

The following area speaks directly to those who have been RIF’d and/or those who happen to have families.

• #1 – and this is important.  Now is NOT the time to have some kind of stupid pride or EGO!  
• DON’T go it alone – There are lots of people out there who CAN and WANT to help. 
• DON’T bear this burden on your own. 
• DO accept the charity of references and contacts with recruiters.  
• DON’T default to ‘what I did in HS’ or something if you were a highly qualified, passionate and driven person, GET the contacts you need to get yourself employed again.
• DO file for unemployment.   IMMEDIATELY actually.  We are STILL in a recession, so expecting a job to manifest over night may not be practical unless you’re highly sought after and even then, those bills aren’t going to pay themselves nor will your table fill itself with food unless you have a horn of plenty (If so, let me know I need a vegan one :))
• DO ask for help, there’s never been a better time to not have any stigma associated with losing your job, again – people WANT to help their friends

Now, hopefully you’re not all in the same situation where you’ve been RIF’d and are instead just looking for a job or career change – we’ll call you hs/college graduate, or career changer.

So for you career changers or graduates, take the following words of wisdom with a grain of low sodium salt! (WTF?! :))

• Be current.  Ensure that your Resume AND your online presence and profiles happen to reflect you, and especially in a positive light – Any recruiter who is serious WILL google you
• Be relevant.  If you’re just out of HS or College – that 3 month internship with a business is relevant, but those 6 weeks working at McDonalds? Not so much
• You have to ask yourself – Will the information in my resume help me get this job? Do they care about this information.
• Even when changing careers, having a history of being a part-time house sitter isn’t going to get you the next big break in your career you’re looking for.
• If you have to ask “Is this really relevant to the job I’m looking for” then the answer is no, and leave it off.
• If you are an Eagle Scout, or similar long and arduous journey in your youth which you can share stories and experiences of? Leave it IN!

Let me discuss that for a moment.  You’re saying my years as a fry clerk at McBurgers isn’t relevant but my time spent collecting badges is?   Honestly, Eagle scout and equivalent is the closest you get to saying someone if committed to a journey, they stick it out, they come prepared, they can get things done, and they understand steps in a process – equal to certification.   Long ago I questioned this but Eagle scouts are like Green Beret’s or even Ninja’s – experts in their own right who have gone the test of time and can extol those virtues elsewhere in life.

And for you tech or even graphics folks here are relevant and non-relevant items (though if you can defend them in your case I will stand down :))

• Tech: Seriously? You’re putting MS DOS 5.0 on your resume?  We all CLEARLY know that MS DOS 6.22 was the best and ONLY version worth mentioning.  If you’re going to put EXTREMELY dated material on your resume to show longevity (which I respect) don’t show ignorance and choose the worst possible version since DOS 3.3 (which rocked mind you)
• Graphics:  You want to show you’ve been doing this awhile, I get that. But Harvard Graphics? SERIOUSLY? Harvard Graphics? It’s not 1985, I don’t want to hire you 25 years ago!
• Tech: Random gibber jabber of versions and code really tells me nothing, unless you actually deliver your resume IN C# or something, don’t try and confuse me by telling me a bunch of keywords (Key words CAN and ARE important, but not 100% keyworded resumes)  Instead, entice me with something we can engage in a story about!
• General: Keep it interesting.  Draw me in somehow, not telling me that you like black and white movies, but a discreet line in there intended to make the interviewer laugh (in a field respective way) where they clearly know you meant a joke like “I know chmod” will help lighten the mood.  I’d probably specifically want to talk to the candidate who gets resume humor :)
• General: Most importantly, if there is something you DO NOT want to have a job doing, DO NOT put it on your resume.   I leave more off my resume than I put on, including voicemail systems, fax, pbx, Wireless, systems management, operations – I can do these things but I am an architect, a designer and above all an evangelist – let’s not stray from our paths :)

Going back to the points above, if I had three additional things to say and was limited to a word each I urge you to be Positive, Passionate, and be Professional and if I could slap one more into the fold which doesn’t start with P (that was sheer coincidence!) I cannot urge you enough to BE YOURSELF!   You’ll be happier and more positive passionate and professional for it!

Be Honest, and Don’t lie

This deserves it’s own highlight and mention as this is something I would discuss with candidates I’ve mentored over the years.   (I’ve had some initially argue the two mean the same thing, they don’t)     When you’re looking for this newfound job regardless of the circumstance you need to be honest with yourself, honest with your resume and honest with the people you’re talking to.   You don’t want to end up like Cisco Fatty who mind you was honest to a fault, but if they were honest with themselves they wouldn’t have been considering an improper fit driven only by $$.

Don’t lie.   Falsifying a public document such as your resume is no way to get a job, as it will come back and bite you – and the truth is FAR easier to remember than a lie!  Do not lie in an interview! If you don’t know something, say it, however also be honest that if it’s something you COULD know, you can certainly learn [be warned though depending upon the interview this could be perceived as not being prepared, so it’s a double edged sword.. it’s usually just better to know what they’re asking in the first place ;)]   Also, don’t claim to have done something you never did.   We once interviewed a guy who claimed he built out a whole series of systems – so during the [group] interview when one of our interviewers decided to ask the candidate details about this build he was unable to provide details, twisting and turning in the wind in a torrid rain of lies.  Oh, why did the interviewer ask? He had actually built those systems when employed in the environment the candidate claimed to have done the work.   I cannot stress it enough.  Don’t lie. :)

Keeping and upgrading your job

I had excellent plans of breaking these two out into two separate sections, but seriously – they’re the exact same thing effectively! And frankly the people who are usually good at keeping their job are typically the types sought after to upgrade their job (whether within the company or moving to a whole new business!)

I am so fortunate that this very exact topic was covered by the smart and amazing Polly Pearson with  "How To Get A Better Job?" A post for employees and job seekers alike. which if you read nothing more from this post – Be sure to read her post, it will change your perspective on career changes with real hard actionable information you can act on immediately!

Oh, and I would be remiss to not mention 100 Job Search Tips from Fortune 500 Recruiters again – you thought it was important finding a job? It’s even more relevant when it comes to upgrading or literally just keeping your job!

So here are some tips from me which fall into the realm of both keeping and upgrading – ultimately staying relevant is what it comes down to:

Get Certified

The best example I’ve ever found of the illogical failure for people to get certified is this: Did you ever go to school for 4 years, get all of your credits and yet choose to fail to get your diploma because you feel “I have the experience, I really don’t need the piece of paper”.   Any qualified person who chooses to not get certified because they ‘know it’ is like saying that the experience (while VERY important) trumps your college diploma.   Now putting that to the side a moment and still comparing college.    Did you know that for each Microsoft certification exam you complete, it could be worth 1-3 credit hours?  Oh, and the PMP is worth even more.   But wait, are you seriously telling me that the EMC Proven Professional Expert certification is worth 50% of the Masters of Information Technology at some schools?  So put your ego aside a moment, and if you really DO know the knowledge prove it with an exam and you’ll make your resume ALL that more credible.

Certification shows that you not only know information, but it also proves that you invest in yourself, your employer and your future.   It typically says to employers “Whoa, hey they likely stay up on their technology and perhaps even read a book and care about their job”   Nothing says you care, like investing in yourself which turns around into better productivity!

I know I’ve said this one an infinite amount of times, but I still do have discount vouchers for Microsoft Exams – 10% for the entire world, and 20% for some places (USA, England, etc)

Get Networked

The first thing I say every morning when I wake up is “I’ve met enough people, my network is big enough, I don’t need to meet or know anyone else” which is usually followed by me telling myself that I obviously know everything and I don’t have to prove anything so I’ll never show anyone that.     Yea… I don’t have that conversation, and anyone who does either needs a wake up call, or has actually ascended and hats off to them – Breaking from your physical form to go pure energy is harsh and definitely requires your dedication!

So what does this mean? How do I get networked? WTF IS NETWORKING, IM CONFUSED! err.. Whoa, hold on there!  Let’s cover some real basics

• Use LinkedIn.  And that doesn’t mean spend every waking hour staring at everything linkedin.  But fill out your profile, add a picture (shows commitment) and connect with people you actually know.  Chances are, people you know are on LinkedIn! And people you’ve known over the years, they’re probably out there too, so reconnect with them.
• It’s not about who you know, it’s about who knows you.   That rule doesn’t always apply, but in order to be ‘introduced’ to someone, someone else has to know you, so the more of your associates, friends, colleagues and more that you’re connected to – the easier it will be for people to get to know you :)
• Use Facebook.   I’m in no way saying you need to have a hybrid personal/professional FB Profile like I do.  At the very least, HAVE a profile, put a picture, post things on occasion so people know what’s going on with you! This does default back to the ‘its not who you know but who knows you’ remember you can get a job off of Facebook :)
• Use Twitter.  Do you know how many of your peers are out there twittering about their daily jobs? Even talking to others!  Countless people use Twitter as a means to solve problems, learn new things and wait, what? Network with people!   Not everyone in the world is on twitter, and the ones who are, are typically sharp and moving forward.. move with them :)
• Attend Trade shows, conferences, conventions.   Whichever happens to apply to your circumstance.  Is there a user group for whatever it is you do? Go attend a meeting! Meet your peers! Your peers strangely are NOT only the people you work with, you may find that something you or your business are doing could be done better – result, you’re the winner! :)
• Visit a Toastmasters club.   Yea, I know you’re the best presenter in the world, would you mind delivering this keynote to 20,000 people? kthxbye! (Okay, I wouldn’t mind! Got a keynote, I’m there!) But if you find yourself not as comfortable presenting to large groups of people, OR you want to meet and watch others speak to improve Attend a toastmasters meeting in your area!
• Find a mentor, collaborate with a peer – Talk to others who are in the position you want or you see accelerating like you’d like to.   Find out how they got to where they are today and what kinds of steps you might need to take in order to get there.   You are in charge of your career not your manager or anyone else.  Take charge.

I hope you’ve found these various steps useful in taking charge of your career with this new years resolution  (feel free to mention what works well for you in the comments) these few steps alone can make a paramount difference in your career, family, future and well being for the rest of your life.    I wish you the absolute best and let me know how I can help :)