Category Storage

OMG! IT’S FINALLY HERE! Yea baby, you heard it here first! The VPLEX is a REALITY! But no, it’s not just vapor, and no, it’s not just ‘oh look an announcement’ what I’m really excited about is those who have actually been using it.   In particular, I’d like to showcase AOL who has used it, in this whitepaper – “AOL extends Virtual Storage to cloud computing with EMC VPLEX clusters” It’s pretty short, to the point but so succinct in the message it delivers.

Referencing a few quotes from this whitepaper really speaks volumes to the types of challenges we all face within the Enterprise space.

Stevens said, "We take disaster avoidance very seriously because the costs are so high if our systems aren’t available. Not only are there huge administrative costs and logistics involved with recovering hundreds of systems, but we risk losing customers forever if they can’t access our services."

That particular point is especially resonating – How many times have you lost a customer due to services being down, imagine if you can take that burden off the table from a storage stand point, that’s particularly cool if you ask me (not to mention being able to actually set and meet a true 5-9’s Forever SLA)

Stevens explained, "Because there is no downtime with migrations, we don’t need to devote huge amounts of time coordinating with application owners, database administrators and system administrators, and even our external customers. The actual migration itself is much less complex for our storage administrators."

"We’re no longer delaying migrations to avoid disrupting a peak load cycle.  So we’re returning our systems before the lease expires and not getting hit with high fees."

I’m not sure how many of you have to deal with regular lease cycles, even when you OWN the equipment scrap the leasing… dealing with the maintenance burden and moving data and equipment around non-disruptively in order to meet the needs of your application owners and the business without the hellacious burden of downtime windows managing apps unique SLA requirements.

And to think, in the use case and example above – This is something any customer can do TODAY by leveraging VPLEX, and that just opens the doors to extending your datacenter across geographic boundaries and the infinite number of other really cool things that the VPLEX will offer.

I’m glad such a renowned organization like AOL was able to be a part of this from the beginning, not only to provide this blog post I’d be able to share with you, but especially to be able to solve real world challenges today by using the technology of the future (Available now! :))

I don’t know about you, but wow! What a day! I started my day by waking up really early, forgetting countless things that I really need (business cards.. shaving gear, I really should check on that!) but hey, I’m here in Boston… so let’s revisit some of the events of the day.. (I’m sure you’ve seen some of these photos if you follow my twitter feed ;))

No day would start off any perfectly than having the opportunity to meet with the honorable Judge Wopner, presiding over affairs of foods.

The wonders and powers that conversation and CLEARLY looking like a geek will do (No, not Neil.. me! :)) as we engaged in a conversation with this Canadian SE from Dell – Great guy, Dell – You really struck it rich with a good guy like this!

The concert really kicked off to some good madness… this is the only photo I took of it… but it turned out decently for the iPhone.. so I’ll buy off on that one!

Yes, there were a LOT of others of us social folks than those shown here.. but these are the best three complimentary shots I can really get without lots of solo’s!

Each of these photos speaks… so many volumes about the social dynamic, the interaction and the pure culture we resonate whether it is peer to peer, customer to peer, or even out-lyers :)

Other than the gangsta street DBA’s who apparently bring their DataWarehousing to the STREETS of Boston for the late night crowd like some of us..

I think if there is much to be said… it would be in the form of this fortune I acquired for dinner.   So I look forward to you new people, new realizations, and your issues! :)

And if you see any of us that are shown pictured here.. come up to them, introduce yourselves, say hi.. and if you see my CXI shoes.. say hi ;)

!Breaking News! !Breaking News! !Breaking News!

I came across something disturbing so I had to inform you the public BEFORE IT’S TOO LATE!   This morning while showering, I saw something which I felt needed to be shared.  I have a shower curtain which happens to be a map of the world (Hey, don’t judge! :)) and I noticed something… OMG LOOK OUT, WHAT IS THAT IN THE MIDDLE OF THE MAP?!

That’s right! LOOK AT THAT! THE LENGTHS EMC WILL GO TO SPREAD IT’S MESSAGE OF VIRTUALIZATION!

I immediately rushed to WikiPedia to find out details about what this means – And according to WikiPedia:

Chad Sakac, Officially known as the “Republic of Chad” is divided into three major geographic regions.  (Storage, Networking, Compute?!?)

Apparently, the demonym of these folks are called “Chadians” (which is a far stretch from vSpecialist, but hey, I’m not WikiPedia…)

And then, outrageously.. I read this, “Beginning in the 7th millennium BC, human populations moved into the Chadian basin in great numbers. By the end of the 1st millennium BC, a series of states and empires rose and fell in Chad’s VCElian strip, each focused on controlling the Cloud”

Obviously, this entry in WikiPedia is making reference to one by one all of the top tier talent in the Virtualization, Computing and Networking industry were joining one by one to be a member of Chad’s forces.   So what does this all mean? Let me sum it up for you in a few points…

• Chad Sakac apparently has FAR more reach and influence than previously realized.  The fact that his blog gets so much attention is definitely understandable now!
• I came to this realization of Chad’s influence on the WORLD days leading up to EMC World! Coincidence?! I think not! (I’ll see you at EMC World if you’re attending @cxi/emcworld2010 )
• And if you think this revelation and announcement is paramount, keep your eyes on the blogosphere come the rest of this week, Chad’s overtaking a country will look feeble in comparison!

See you at EMC World 2010! Be sure to follow on Twitter, Facebook, LinkedIn and whatever! :)

Talk about coming down to the last minute! Yes! It’s almost here! EMC World will be in full swing next week!

I don’t know about you, but I’ll likely be busy in various sessions, meetings, and who knows how many other things – all the while trying to Tweet, and Blog to the best of my ability – Oh, and doing everything in my power to meet every single one of you who I know so well and dearly.. and yet, we’ve not had the opportunity to meet in person!

So, what you might be saying is.. hashtags aside, how will we stay in touch? Sync up, get to know who is where, doing what, and so on?

Other than Len Devanna’s great “Bloggers Lounge” breakdown which shows you who will be where and what not..

I’ve also created a List you can follow on Twitter! My simple list @cxi/emcworld2010 will enable you to follow all of us madness folks – Oh, and wait there’s more! If you’re on Twitter, and want to get yourself added to this list for mutual communication and collaboration.. Just let me know and I’ll be sure to add you to this list! This is an opt-in sort of list, as I do prefer to respect your boundaries of sorts!   So, follow along, be sure to hunt me down and say hi, and let’s have an amazing time! Oh.. and learning stuff, yea learning stuff too! :)

Look for a potential slew of blog posts, tweets and other crazy times (Did someone say non-stop twitpics?! :))  See you there next week! FYI: I’ll be arriving early on Sunday!

First of all, let me be the first to give you a hearty welcome to EMC! Sure, I know I’m not the first person to welcome you and I definitely won’t be the last, but it goes without saying that welcoming is an experience I’ve found occurring countless times since joining this amazing organization!  

Disclaimer: The following diatribe is not created by someone who has ‘drunk the Kool-Aid’ nor have I lost my objectivity of what is reality and what indeed isn’t.   Everything is founded on real fact and experience, whether my own or others I have interviewed and had discussions with.  So if you think this is all some single sided touting, feel free to call me out on it, it isn’t. ;)   If you happen to be someone who is looking to join the organization – the following tips can apply to you as well, as a preparation of what kind of organization you’re aiming to be a part of.

Here you are, whether it is your first day, first quarter, first year, or first whatever or beyond – You’re part of a championship team now!    But this jibber jabber isn’t preparing you for anything unless you have something concrete to work with, what to know and what to expect!    Let’s see how well we can tackle that journey!

What to Expect

• If you had any negative preconceived notions of what life is like or what to expect – You may want to find out just how much truth there is to that
  • Personal Story: I had impressions of the business – going back over 10 years, these impressions stuck with me (a stigma which is not too uncommon when someone gets that ‘bad taste in their mouth’ even if it wasn’t their mouth, but instead someone else’s.)   Thus I was apprehensive and wanted to confirm the truth of these matters, even so far as bringing it up in the interviewing process – citing specific detail of enormous negative consequences, not only what I believed, but what I had heard from countless others over the years and even the recent past.    End result was that not only were most of these facts unfounded or outright wrong, but that they were very much no longer the case.   The ‘’true’ situations going back over 10 years were long gone and replaced by a culture so upstanding that those of you with history might look and be surprised that the business culture had changed so dramatically.   Thus the old adage of calling EMC “Evil Machine Corporation” in my mind has been CLEARLY replaced with “Encouragement Meets Culture”  (or fill in the blank of your own positive statement, because frankly you’ll find numerous potential acronyms to work with!)
• Encouraging and persistence in ensuring that you succeed
  • If you like to work alone, do that and be successful!   However, you are surrounded by peers of equal or even greater ability than yourself!  (Are you used to that?! People who rock just as much as you do? Get used to it!)  You’re bound to find countless OMFG Intelligent, Passionate, Engaged, you name it! People who come to work with the same level of drive which got you to where you are in life and will take you to your next steps.   Asking for help is not a sign of weakness, it’s a sign of strength and acknowledgement of your ability to get things done.   Don’t shy away from it because you will succeed, whether under your own weight or by carrying the burden with others!   More hands on the shovel builds a bigger bunker, and two or more GREAT heads is better than one!
• Education, Education, Education!
  • You ever get that feeling “Wow, I feel stagnant, I haven’t had any training or education in a long while”.  Yea, that is not an EMC story.  Actually quite the opposite.   I cannot speak for every role, but education is such an ingrained part of your daily, weekly, and quarterly lives that it’s not a question of “Will I get educated” It’s requisite for you to be constantly educated and as an equal with your peers in the organization and industry.   However, your education is not solely in the hands of leadership.   You have the power to invest in yourself and have access to quite possibly the most comprehensive library of education (digital!) resources you may have ever seen!   We care about educating our employees who have so many diverse skill-sets that it does not stop with technical knowledge found in IT degree classes, but instead dives much deeper…into relevant verticals, industry skills, and ‘soft’ skills which help keep the wheels turning in the world, let alone within any individual industry.     You have the tools at your disposal to help you lead and become a leader.
• Leadership that breeds and enables leaders
  • Grace Hopper once said “You manage things, but you lead people” which is an excellent example of the kind of leadership around here!    Have you ever heard of a successful model of ‘upper management building managers’ as opposed to ‘senior leadership developing thought leaders’    People who are followed are leaders, unrecognized or not.   (alright, not a lot of depth on what to expect there, but your results will definitely vary – All of my leadership ROCKS, so, take that with NaCl ;))
  • I don’t know about you but leadership recognition, women’s rights, GLBT and work place diversity are both very important to me.  So it rocks that these programs exist:
    • Keeping Working Mothers Happy
    • Our Commitment to Diversity
    • EMC Women’s Leadership Forum – EMC World 2009 WLF Panel Discussion
    • Grow with the Leader
    • Job Opportunities for Students and Recent Graduates
  • So, to sum this part either be led, or follow – but leadership is not an area you’ll find particular weakness here, I’m a testament to that :)
• Social Media Awareness like no other!
  • “What’s this whole fandangled facebooker thing? I’m confused by the twitter! Linked what? I’m not letting you in!”   These are all terms you’re far less likely to hear at EMC which not only has it’s finger on the pulse of social media, it damn near innovates with a lot of it, and leverages it to the maximum for core efficiency!
    • Personal story:   I dabble a little in Social Media, Yea I’ll evangelise on the subject and have delivered numerous presentations at various venues at lengths upon each of the core mediums for it, but I do not speak of it in a bubble.    In my previous life, I was reached out to, contacted and recruited through my profile on LinkedIn – I know what a lot of you will feel “Yes! The value of LinkedIn, this is why I need to update my profile!” And I absolutely agree, fill out that profile, fill it with relevant data, you’d be remiss not to.    However, how on earth does this story end?   One fateful day I’m sitting there at home doing some work, and I receive a phone call! (Oh my! :))   It turns out the hiring manager for a position had looked on his Facebook Network, looking at folks and peers and through a few clicks, and a google search against my name ended up at my blog where I keep a fairly current copy of my resume online (No, it’s not for job hunting! universities usually require a recent resume when you teach or deliver speeches there :)) but poof! A Phone call!   To tell you the truth, had it been an ‘inquiring recruiter’ I likely would not have given it much thought nor considered things, but when the hiring manager takes the value and power of his team into his own hands – That is the kind of team *I* want to be a part of!
    • Okay, back to TwitterBookIn…. :) I haven’t done the full math yet (I will soon!) though I’m hardpressed to find a single organization with as many advocates speaking out on behalf of it, and representing while taking an active and considerable role in the lives of the customers and community.    Whether it’s Chad Sakac and his great tweets and blog posts, Chuck Hollis and his unique way of getting the community talking, or Polly Pearson and her constant finger on the pulse of brands and culture at large – This is only a handful of the numerous other people you’ll find active on Twitter, FaceBook, LinkedIn, Blogs and more!
    • What do you mean I can get my job through Twitter?   Whoa, hold on there partner, did I say that? Okay, I guess I could say that ;)    There have been numerous success stories of people who leveraged twitter as a tool in order to aide in their job hunting, recruiting and insight into the business process.   And I don’t want to come across saying that EMC has a tendency to recruit heroes of industry who also happen to leverage Social Media and Blogs, because that’d be weird with that whole list of new hires I have below who ALSO happen to be very active in that space. ;)

What to know

• Your peers are your greatest asset, and don’t forget that.   
• Everything you know, is potentially right – But put it in context!    If you think things can be done better, and can prove it – that kind of insight may help you, your peers and the business do things better.   Don’t be shy to express your opinion, you may see things a different way, whether right or wrong – Learn the right way but be open minded!
• This is not a job, this is a career!  Career’s have potential, growth, upward mobility, etc! (You fill in this for me, your words not mine!)
• Invest in yourself and it will pay dividends, because the business will continue to invest in you over and over again.

What to know for Expats

• This is not (fill in blank of previous company)   Yes, I know probably HALF your team came from the company, but this is not there :)
• Remember when it was like pulling teeth to get the right thing done?  Yea, swap that – Do the right thing, it’s not only good to do, it’s the only way
• Security, Security, Security:  The pro’s and con’s of owning the best of breed security company in the world is… Don’t send confidential data externally, even on accident! (I’ve warned you!)
• Your relationships are your greatest asset.  Your peers and colleagues will get you through hard times, your relationships will keep you afloat in the storm.  Build and Re-build them.
• I love you and welcome to the company? Err.. Wait, that came out right.    No, but seriously. It’s great for you to be here! The longer you are in the industry the MORE people you’ll recognize ;) and if they’re not here today, your friends from the past may very well join you tomorrow ;)

A few final tips for looking new hires

• EMC is not a storage company.  (Wait, What?!?) Yea, that’s the stance I stand by firmly! Sure, we have the best of breed storage in the industry with unparalleled innovation across all bounds, but we are more than a storage company.    Did you know that we own RSA, the best of breed in security? VMware the hands down best virtualization stack on the planet?   I’d deduplicate the following statement but with Avamar and DataDomain in the mix, I can choose to do it at the source or the target!    Oh, did I forget to mention the other MASSIVE slew of products and solutions? No, I’d rather whet your appetite for more to learn and discover that on your own (World Class Consulting organization with a heavy focus on business process?!) Okay, I’m done.. for now! ;)   But seriously.   The opportunities here are boundless.   I usually describe the depth of breadth of solutions as “as many products if not more than microsoft” and the fact of the matter is.. I’m not even sure how many products we have, that’s just how many things we do (oh, did I mention excel at? :))
• Be sure to read 100 Job Search Tips from Fortune 500 Recruiters – Whether you decide to pursue a career at EMC or not, this book will improve your career hunt for the future and give you the upper hand on any everyone else by providing that insight that is often unknown about the hiring process
• Ask.    If you’re interested in what the work life balance is like, or how the products are, or what this or that is – Ask.   You can hit me up on any medium (social media, email, phone) and I’d be glad to answer your questions, and get you in touch with others who can also provide insight as well.   But it’s up to you to ask the questions, to get that insight, to take your career in your own hands.
• I could keep adding tips all day long, but I want to get this published, so if you feel I’ve missed something epic, let me know and I’ll gladly add it!

And last but not least, I would like to heartily welcome some of our newest hires (that I’m aware of!)    Scott Lowe, Ed Saipetch, Rick Scherer, Gilda Farvid, and Dave Cipparone!    So, welcome to the team and may every day be as amazing as the days I live out :)