Category Virtualization

Hi! You might remember me from such blog posts as: EMC 20% Unified Storage Guarantee !EXPOSED! and the informational EMC Unified Storage Capacity Calculator – The Tutorial! – Well, here I’d like to bring to you the final word on this matter! (Well, my final word.. I’m sure well after I’m no longer discussing this… You will be, which is cool, I love you guys and your collaboration!)

Disclaimer: I am in no way saying I am the voice of EMC, nor am I assuming that Mike Richardson is infact the voice of NetApp, but I know we’re both loud, so our voices are heard regardless :)

So on to the meat of the ‘argument’ so to speak (That’d be some kind of vegan meat substitute being that I’m vegan!)

EMC Unified Storage Guarantee

I find it’d be useful if I quote the text of the EMC Guarantee, and then as appropriate drill down into each selected section in our comparable review on this subject.

It’s easy to be efficient with EMC.

EMC® unified storage brings efficiency to a whole new level. We’ve even created a capacity calculator so you can configure efficiency results for yourself. You’ll discover that EMC requires 20% less raw capacity to achieve your unified storage needs. This translates to superior storage efficiency when compared to other unified storage arrays—even those utilizing their own documented best practices.

If we’re not more efficient, we’ll match the shortfall

If for some unlikely reason the capacity calculator does not demonstrate that EMC is 20% more efficient, we’ll match the shortfall with additional storage. That’s how confident we are.

The guarantee to end all guarantees

Storage efficiency is one of EMC’s fundamental strengths. Even though our competitors try to match it by altering their systems, turning off options, changing defaults or tweaking configurations—no amount of adjustments can counter the EMC unified storage advantage.

Here’s the nitty-gritty, for you nitty-gritty types

• The 20% guarantee is for EMC unified storage (file and block—at least 20% of each)
• It’s based on out-of-the-box best practices
• There’s no need to compromise availability to achieve efficiency
• There are no caveats on types of data you must use
• There’s no need to auto-delete snapshots to get results

This guarantee is based on standard out-of-the-box configurations. Let us show you how to configure your unified storage to get even more efficiency. Try our capacity calculator today.

Okay, now that we have THAT part out of the way.. What does this mean? Why am I stating the obvious (so to speak)  Let’s drill this down to the discussions at hand.

The 20% guarantee is for EMC unified storage (file and block—at least 20% of each)

This is relatively straight-forward.  It simply says “Build a Unified Configuration – which is Unified” SAN is SAN, NAS is NAS, but when you combine them together you get a Unified Configuration! – Not much to read in to that.  Just that you’re likely to see the benefit of 20% or greater in a Unified scenario, than you are in a comparable SAN or NAS only scenario.

It’s based on out-of-the-box best practices

I cannot stress this enough.   Out-Of-Box Best practices.   What does that mean?    Universally, I can build a configuration which will say to this “20% efficiency guarantee” Muhahah! Look what I did! I made this configuration which CLEARLY is less than 20%! Even going into the negative percentile! I AM CHAMPION GIVE ME DISK NOW!".   Absolutely.  I’ve seen it, and heard it touted (Hey, even humor me as I discuss a specific use-case which me and Mike Richardson have recently discussed.)    But building a one-off configuration which makes your numbers appear ‘more right’ v using your company subscribed best practices (and out of box configurations) is what is being proposed here.   If it weren’t for best practices we’d have R0 configurations spread across every workload, with every feature and function under the sun disabled to say ‘look what I can doo!”

So, I feel it is important to put this matter to bed (because so many people have been losing their time and sleep over this debate and consideration)  I will take this liberty to quote from a recent blog post by Mike Richardson – Playing to Lose, Hoping to Win: EMC’s Latest Guarantee (Part 2)    In this article written by Mike he did some –great- analysis.  We’re talking champion.  He went through and used the calculator, built out use-cases and raid groups, really gave it a good and solid run through (which I appreciate!)   He was extremely honest, forthright and open and communicative about his experience, configuration and building this out with the customer in mind.   To tell you the truth, Mike truly inspired me to follow-up with this final reprise.

Reading through Mike’s article I would like to quote (in context) the following from it:

The configuration I recommend is to the left.  With 450GB FC drives, the maximum drive count you can have in a 32bit aggr is 44.  This divides evenly into 2 raidgroups of 20+2.  I am usually comfortable recommending between 16 and 22 RG size, although NetApp supports FC raidgroup sizes up to 28 disks.  Starting with the same amount of total disks (168 – 3 un-needed spares), the remaining disks are split into 8 RAID DP raidgroups. After subtracting an additional 138GB for the root volumes, the total usable capacity for either NAS or SAN is just under 52TB.

I love that Mike was able to share this image from the Internal NetApp calculator tool (It’s really useful to build out RG configurations) and it gives a great breakdown of disk usage.

For the sake of argument for those who cannot make it out from the picture, what Mike has presented here is a 22 disk RAID-DP RG (20+2 disks – Made up of 168 FC450 disks with 7 spares) I’d also like to note that snapshot reserve has been changed from the default of 20% to 0% in the case of this example.

Being I do not have access to the calculator tool which Mike used, I used my own spreadsheet run calculator which more or less confirms what Mike’s tool is saying to be absolutely true!   But this got me thinking!    (Oh no! Don’t start thinking on me now!)    And I was curious.   Hey, sure this deviates from best practices a bit, right? But BP’s change at times, right?

So being that I rarely like to have opinions of my own, and instead like to base it on historical evidence founded factually and referenced in others… I sent the following txt message to various people I know (Some Former Netappians’s, some close friends who manage large scale enterprise NetApp accounts, etc (etc is for the protection of those I asked ;))

The TXT Message was: “Would you ever create a 20+2 FC RG with netapp?”

That seems pretty straight forward.   Right? Here is a verbatim summation of the responses I received.

• Sorry, I forgot about this email.  To be brief, NO.
• “It depends, I know (customer removed) did 28, 16 is the biggest I would do”
• I would never think to do that… unless it came as a suggestion from NetApp for some perfemance reasons… (I blame txting for typo’s ;))
• Nope we never use more then 16
• Well rebuild times would be huge.

So, sure this is a small sampling (of the responses I received) but I notice a resonating pattern there.   The resounding response is a NO.   But wait, what does that have to do with a hole in the wall?   Like Mike said, NetApp can do RG sizes of up to 28 disks.   Also absolutely 100% accurate, and in a small number of use-cases I have found situations in which people have exceeded 16 disk RG’s.   So, I decided to do a little research and see what the community has said on this matter of RG sizes. (This happened out of trying to find a Raid6 RG Rebuild Guide – I failed)

I found a few articles I’d like to reference here:

• Raid Group size 8, 16, 28?

  • According to the resiliency guide Page 11:

    NetApp recommends using the default RAID group sizes when using RAID-DP.

  • Eugene makes some good points here –

    • All disks in an aggregate are supposed to participate in IO operations.  There is a performance penalty during reconstruction as well as risks; "smaller" RG sizes are meant to minimize both.

    • There is a maximum number of data disks that can contribute space to an aggregate for a 16TB aggregate composed entirely of a give disk size, so I’ve seen RG sizes deviate from the recommended based on that factor (You don’t want/need a RG of 2 data+2parity just to add 2 more data disks to an aggr….). Minimizing losses to parity is not a great solution to any capacity issue.

    • my $0.02.

  • An enterprise account I’m familiar has been using NetApp storage since F300 days and they have tested all types of configurations and have found performance starts to flatline after 16 disks.  I think the most convincing proof that 16 is the sweet spot is the results on spec.org.  NetApp tests using 16 disk RAID groups.

    • Particularly compelling especially coming from NetApp PSE – mcope

• Raid group size recommendation

  • Okay, maybe not the best reference considering I was fairly active in the response on the subject in July and August of 2008 in this particular thread.  Though read through it if you like, I guess the best take away I can get from it (which I happened to have said…)
    • I was looking at this from two aspects: Performance, and long-term capacity.
    • My sources for this were a calculator and capacity documents.
    • Hopefully this helped bring some insight into the operation  and my decisions around it.
      • (Just goes to show… I don’t have opinions… only citeable evidence Well, and real world customer experiences as well;))
  • Raid group size with FAS3140 and DS4243
    • I found this in the DS4243 Disk Shelf Technical FAQ document
    • WHAT ARE THE BEST PRACTICES FOR CONFIGURING RAID GROUPS IN FULLY LOADED CONFIGURATIONS?
    • For one shelf: two RAID groups with maximum size 12. (It is possible in this case that customers will configure one big RAID group of size 23–21 data and 2 parity; however, NetApp recommends two RAID groups).
  • Managing performance degradation over time
  • Aggregate size and "overhead" and % free rules of thumb.
  • Why should we not reserve Snap space for SAN volumes?
    • All around good information, conversation and discussion around filling up Aggr’s – No need to drill down to a specific point.

So, what does all of this mean other than the fact that I appear to have too much time on my hands? :)

Well, to sum up what I’m seeing and considering we are in the section titled ‘out of box best practices’

1. Best Practices and recommendations (as well as expert guidance and general use) seem to dictate a 14+2, 16 disk RG
   1. Can that number be higher.  Yes, but that would serve to be counter to out-of-box best practices, not to mention it seems your performance will not benefit as seen in the comments mentioned above (and the fact that spec.org tests are run in that model)
2. By default the system will have a reserve, and not set to 0% – so if I were to strip out all of the reserve which is there for a reason – my usable capacity will go up in spades, but I’m not discussing a modified configuration; I’m comparing against a default, out-of-box best practices configuration, which by default calls for a 5% aggr snap reserve, 20% vol snap reserve for NAS and a SAN Fractional Reserve of 100%
   1. Default Snapshot reserve, and TR-3483 helps provide backing information and discussion around this subject. (Friendly modifications from Aaron Delp’s NetApp Setup Cheat Sheet)
3. In order to maintain these ‘out of box best practices’ and enable for a true model of thin provisioning (albeit, not what I am challenging here, especially being that Mike completely whacked the reserve space for snapshots – Nonetheless… in our guarantee side of the house we have the ‘caveat’ of “There’s no need to auto-delete snapshots to get results” – Which is simply saying, Even if you were to have your default system out of box, in order to achieve, strive and take things to the next level you would need to enable “Volume Auto-Grow” on NetApp, or it’s sister function “Snap Auto Delete” the first of which is nice as it’s not disruptive to your backups, but you can’t grow when you’ve hit your peak! So your snapshots would then be at risk.   Don’t put your snapshots at risk!
4. Blog posts are not evidence for updating of Best Practices, nor does it change your defaults out of box.   What am I talking about here?  (Hi Dimitris!)   Dimitri wrote this –great- blog post NetApp usable space – beyond the FUD whereby he goes into the depth and discussion of what we’ve been talking about these past weeks, he makes a lot of good points, and even goes so far as to validate a lot of what I’ve said, which I greatly appreciate.    But taking things a little too far, he ‘recommends’ snap reserve 0, fractional reserve 0, snap autodelete on, etc.    As a former NetApp engineer I would strongly recommend a lot of ‘changes’ to the defaults and the best practices as the use-case fit, however I did not set a holistic “Let’s win this capacity battle at the sake of compromising my customers data”   And by blindly doing exactly what he suggested here, you are indeed putting your data integrity and recovery at risk.   

I’ve noticed that.. I actually covered all of the other bullet points in this article without needing to actually drill into them separately.  :) So, allow me to do some summing up on this coverage.

If we compare an EMC RAID6 Configuration to a NetApp RAID-DP Configuration, with file and block (at least 20% of each) using out of box default best practices, you will be able to achieve no compromise availability, no compromise efficiency regardless of data type, with no need to auto-delete your snapshots to gain results.   So that’s a guarantee you can write home about, 20% guaranteed in ‘caveats’ you can fit into a single paragraph (and not a 96 page document ;))

Now, I’m sure, no.. Let me give a 100% guarantee… that someone is going to call ‘foul’ on this whole thing, and this will be the hot-bed post of the week, I completely get it.   But what you the reader really are wondering “Yea, 20% Guarantee.. Guarantee of what? How am I supposed to learn about Unified?”

Welcome to the EMC Unified Storage – Next Generation Efficiency message!

Welcome to the EMC Unisphere – Next Generation Storage Management Simplicity

I mean, obviously once you’re over the whole debate of ‘storage, capacity, performance’ you want to actually be able to pay to play (or, $0 PO to play, right? ;))

But I say.. Why wait?  We’re all intelligent and savvy individuals.  What if I said you could in the comfort of your own home (or lab) start playing with this technology today with little effort on your behalf.     I say, don’t wait.   Go download now and start playing.

For those of you who are familiar with the infamous Celerra VSA as published in Chad’s blog numerous times New Celerra VSA (5.6.48.701) and Updated “SRM4 in a box” guide things have recently gone to a whole new level with the introduction of Nicholas Weaver’s UBER VSA!  Besser UBER : Celerra VSA UBER v2 – Which takes the ‘work’ out of set up.  In fact, all set up requires is an ESX Server, VMware Workstation, VMware Fusion (or in my particular case, I do testing on VMware Viewer to prove you can do it) and BAM! You’re ready to go and you have a Unified array at your disposal!

Celerra VSA UBER Version 2 – Workstation
Celerra VSA UBER Version 2 – OVA (ESX)

Though I wouldn’t stop there, if you’re already talking Unified and playing with File data at all, run don’t walk to download (and play with) the latest FMA Virtual Appliance! Get yer EMC FMA Virtual Appliance here!

But don’t let sillie little Powerpoint slides tell you anything about it, listen to talking heads on youtube instead :)

I won’t include all of the videos here, but I adore the way the presenter in this video says ‘series’ :) – But, deep dive and walk through in FMA in Minutes!

• FMA/VE HOWTO 101 – Setting up the EMC FMA Virtual Edition
• FMA/VE HOWTO 201 – Setting up the Celerra to integrate with EMC FMA/VE
• FMA/VE HOWTO 301 – Configuring EMC FMA/VE
• FMA/VE HOWTO 401 – Implementing EMC FMA/VE
• FMA/VE HOWTO 501 – Use Case Walkthrough
  • You can download the VMware vSphere ESX OVA (644MB) here.
  • You can download the VMware Workstation version (655MB) here.
  • You can download the documentation here…

Okay! Fine! I’ve downloaded the Unified VSA, I’ve checked out FMA and seen how it might help.. but how does this help my storage efficiency message? What are you trying to tell me?  If I leave you with anything at this point, let’s break it down into a few key points.

• Following best practices will garner you a 20% greater efficiency before you even start to get efficient with technologies like Thin Provisioning, FAST, Fast Cache, FMA, etc
• With the power of a little bandwidth, you’re able to download fully functional Virtual Appliances to allow you to play with and learn the Unified Storage line today.
• The power of managing your File Tiering architecture and Archiving policy is at your finger tips with the FMA Virtual Appliance.
• I apparently have too much time on my hands.  (I actually don’t… but it can certainly look that way :))
• Talk to your TC, Rep, Partner (whoever) about Unified.   Feel free to reference this blog post if you want, if there is nothing else to learn from this, I want you – the end user to be educated :)
• I appreciate all of your comments, feedback, positive and negative commentary on the subject.  I encourage you to question everything, me, the competition, the FUD and even the facts.   I research first, ask questions, ask questions later and THEN shoot.    The proof is in the pudding.  Or in my case, a unique form of Vegan pudding.

Good luck out there, I await the maelstrom, the fun, the joy.   Go download some VSA’s, watch some videos, and calculate, calculate, calculate!   Take care! – Christopher :)

I got asked a –great- question the other day by my boss (Props to my boss for giving me some great blogging material!)

“What are the Top 5 things you learned or thought valuable at EMC World 2010”

I cannot guarantee I’ll give you 5 top things… or that I won’t even exceed 5 things, but at the very least I’ll outline what I found as the most valuable things, as well as discussions I had with various others as to what was the most valuable to be had/found!   If there are things you found particularly useful – Please do share it here so we can all benefit as well! :0

Yes, this was a big one for me, top of mind! So many useful things to talk solely about VPLEX alone! To share all of it would be a challenge! So let me break down some of the value points!

EMC has a great portal page around VPLEX which shares lots of useful information, collateral, white papers and more! (I’ll publish a nice one later with PowerLink things soon)

My good friend Bas Raayman collated all of the blog posts covering VPLEX from the general purpose Blogosphere and Media analysts too!  EMC VPLEX – Introduction and link overview

So to wrap up my own personal experience around the VPLEX from the sessions, prior knowledge and playing with the live VPLEX LAB – This is really cool – Live data access on both sides of a metro link = rockstar event! Check it out! Check it out! :)

After you pick yourself up after drooling all over VPLEX, it’s time to sign up for the Unisphere train, the Highlander of getting you to the Private Cloud “There can only be one… Private Cloud” and apparently, you’ll manage that with Unisphere!

You can listen to and watch Chad present a video on using Unisphere to get you kicked off on things! Certainly, if you’re at some of those non-youtube type locations, ask your local EMC to get you a demo :)      Though once you get yourself settled on a single interface for fun and managing off this rocking system, well.. you likely want it to do a little more!

This video actually takes you through some of the new features discussed at EMC World – Sub-Lun FAST, FAST Cache, and Primary block storage compression!

1) Sub-LUN FAST = automated tiering of storage (think "VMware DRS for Storage") – lowers cost of storage by between 30-50% on average.
2) FAST Cache = up to 2TB of low cost read/write cache – get more performance for the same $. In some cases, like VMware View – it can deliver same performance at 10x lower cost.
3) Primary block storage compression = save between 30- 50% on average on your storage consumption.

All sweet features which are pretty damn cool if you ask me! (Feel free to ask me.. we could discuss for hours on end ;))

Another cool feature which was announced at EMC World which most people don’t usually think about, but I’m gonna get you to start thinking about it now!

It’s easy to be efficient with EMC.

EMC® unified storage brings efficiency to a whole new level. We’ve even created a capacity calculator so you can configure efficiency results for yourself. You’ll discover that EMC requires 20% less raw capacity to achieve your unified storage needs. This translates to superior storage efficiency when compared to other unified storage arrays—even those utilizing their own documented best practices.

If we’re not more efficient, we’ll match the shortfall

If for some unlikely reason the capacity calculator does not demonstrate that EMC is 20% more efficient, we’ll match the shortfall with additional storage. That’s how confident we are.

The guarantee to end all guarantees

Storage efficiency is one of EMC’s fundamental strengths. Even though our competitors try to match it by altering their systems, turning off options, changing defaults or tweaking configurations—no amount of adjustments can counter the EMC unified storage advantage.

Here’s the nitty-gritty, for you nitty-gritty types

• The 20% guarantee is for EMC unified storage (file and block—at least 20% of each)
• It’s based on out-of-the-box best practices
• There’s no need to compromise availability to achieve efficiency
• There are no caveats on types of data you must use
• There’s no need to auto-delete snapshots to get results

This guarantee is based on standard out-of-the-box configurations. Let us show you how to configure your unified storage to get even more efficiency. Try our capacity calculator today.

So, hmm.. What does this mean exactly?! Well, if you read above, that gives you a break down of what the deal offers.  But like you, I want specific use-cases which I can relate to!  

This basically says, by using the EMC Unified Storage Calculator – Without enabling features (like thin provisioning, etc) you know.. ‘magic’ features, out-right the system will save you 20%, and once you start to enable other features you’ll see it grow above and beyond that – Sounds pretty compelling when it comes to the value of your solutions right?!

This is actually pretty damn sweet because it lets you use YOUR figures to determine what your space and layout concerns are, instead of generating off some spreadsheet with a bunch of jibber jabber and you go ‘eh, I still don’t believe it’  – But hey, don’t let me be the judge, load up the EMC Unified Storage Calculator and give it a try your self :)

Oh, did someone say “Hey, Wasn’t there some cool Ionix UIM 2.0 and Vblock things going on?!”

But we cannot discuss the rocking unified world of Vblock’s and vSphere without at the very least mentioning the Next Generation vCenter Plugins!

So, while there were a REAL LOT OF COOL THINGS both Announced and able to be seen at this years EMC World 2010 – You’re going to come away from it, whether you attended or missed the opportunity with some questions! So let me help you address these questions in tangible ways you can take it to your TC/SE and Sales Guy so you can make them work for YOU and your Organization.

Pick up the phone/email – Reach out to your EMC Guys and tell them you want to hear about:

• EMC VPLEX – And how it’s ease of use and whether the various use cases, Local, Metro and beyond will be a fit for your organization
• EMC Unisphere – Taking next generation unified up a notch and enabling your datacenter to grow and scale with the Cloud
• But seriously, the last one is really cool (Check it out, get a briefing with your Unified Storage guys as soon as you can because…)
• Oh, and don’t forget to ask about FAST Cache! I’ll be covering this fairly deeply soon in some blog posts, including direct use cases, and my deep technical considerations and assaults on engineering I already have in the works to make sure that it works as I architect and not as marketing tells me to :)
• EMC Unified Storage 20% Guarantee – This isn’t 90 pages of caveats, this is heads up, you will save period.  Ask your TC to help you save! ;)
• EMC Ionix UIM 2.0 – If you remember all of my coverage on UIM 1.0, 2.0 is actually gonna be the cats meow!
• EMC vCenter Plugins! – These are pretty sweet, and will help manage your experience!

I’m sure there are numerous other things I did not cover (You be the one to tell me!) but the ones above I found particularly cool – So go check them out, ask your TC or Sales Rep (Let me know if you do… I’m pushy… :) But I particularly want to hear your experiences and impressions!)

Enjoy the new world, and share share share! :)

!Breaking News! !Breaking News! !Breaking News!

I came across something disturbing so I had to inform you the public BEFORE IT’S TOO LATE!   This morning while showering, I saw something which I felt needed to be shared.  I have a shower curtain which happens to be a map of the world (Hey, don’t judge! :)) and I noticed something… OMG LOOK OUT, WHAT IS THAT IN THE MIDDLE OF THE MAP?!

That’s right! LOOK AT THAT! THE LENGTHS EMC WILL GO TO SPREAD IT’S MESSAGE OF VIRTUALIZATION!

I immediately rushed to WikiPedia to find out details about what this means – And according to WikiPedia:

Chad Sakac, Officially known as the “Republic of Chad” is divided into three major geographic regions.  (Storage, Networking, Compute?!?)

Apparently, the demonym of these folks are called “Chadians” (which is a far stretch from vSpecialist, but hey, I’m not WikiPedia…)

And then, outrageously.. I read this, “Beginning in the 7th millennium BC, human populations moved into the Chadian basin in great numbers. By the end of the 1st millennium BC, a series of states and empires rose and fell in Chad’s VCElian strip, each focused on controlling the Cloud”

Obviously, this entry in WikiPedia is making reference to one by one all of the top tier talent in the Virtualization, Computing and Networking industry were joining one by one to be a member of Chad’s forces.   So what does this all mean? Let me sum it up for you in a few points…

• Chad Sakac apparently has FAR more reach and influence than previously realized.  The fact that his blog gets so much attention is definitely understandable now!
• I came to this realization of Chad’s influence on the WORLD days leading up to EMC World! Coincidence?! I think not! (I’ll see you at EMC World if you’re attending @cxi/emcworld2010 )
• And if you think this revelation and announcement is paramount, keep your eyes on the blogosphere come the rest of this week, Chad’s overtaking a country will look feeble in comparison!

See you at EMC World 2010! Be sure to follow on Twitter, Facebook, LinkedIn and whatever! :)

The team is well known for having one of the greatest dynasties in Technology history during the 2010s, winning six championships in 8 years with two three-peats.

All six of those championship teams were led by Michael Jordan, Scottie Pippen and coach Phil Jackson. (hover)

Disclaimer: I’m from Chicago, yea we had the world champion Chicago Bulls who won EVERY fricking time! This was back when going to a game was affordable! Imagine that!  

What Chad is doing here is just that, creating a world champion team the likes of which we haven’t seen since the All star series (separate blog post on that later) or even, the Chicago Bulls!    I hear a lot of slack from the community whether this is a good thing to be having the best of breed in the industry, working for the best of breed company in the industry who owns not only the best storage solutions but joint develops them in tandem with owning the best virtualization solution which exists (fact)

For those naysayers who think this will make customers ‘lose’, au contraire, this will have the exact opposite effect!  If you’re concerned that there all of a sudden won’t be any virtualization jobs, guess again.   Just like the Chicago Bulls, this will force all the other ‘teams’, to bring their A game, because you clearly know you will be up against the BEST in the industry.  There is no doubt about that – I’ll put Scott Lowe up against Scott Pippen any day and see our Scottie come out on top! ;)

What you’re looking at now is the Gold Standard in Virtualization – it started with the vExpert program, denoting who was the best of the best – And then those members of the community stepped up their game, releasing book after book, video after video, deep diving and screaming at product groups when things didn’t go the way they and their customers wanted – Results?   The entire community wins! And that includes the naysayers.

Now you not only have something to strive for, but something which establishes your place among the stars – It couldn’t be any clearer what the top looks like and it’s no glass ceiling!

So, do you want to sit in the stands? Or be out there on the court throwing VM’s with the best of them.

You decide.

First of all, let me be the first to give you a hearty welcome to EMC! Sure, I know I’m not the first person to welcome you and I definitely won’t be the last, but it goes without saying that welcoming is an experience I’ve found occurring countless times since joining this amazing organization!  

Disclaimer: The following diatribe is not created by someone who has ‘drunk the Kool-Aid’ nor have I lost my objectivity of what is reality and what indeed isn’t.   Everything is founded on real fact and experience, whether my own or others I have interviewed and had discussions with.  So if you think this is all some single sided touting, feel free to call me out on it, it isn’t. ;)   If you happen to be someone who is looking to join the organization – the following tips can apply to you as well, as a preparation of what kind of organization you’re aiming to be a part of.

Here you are, whether it is your first day, first quarter, first year, or first whatever or beyond – You’re part of a championship team now!    But this jibber jabber isn’t preparing you for anything unless you have something concrete to work with, what to know and what to expect!    Let’s see how well we can tackle that journey!

What to Expect

• If you had any negative preconceived notions of what life is like or what to expect – You may want to find out just how much truth there is to that
  • Personal Story: I had impressions of the business – going back over 10 years, these impressions stuck with me (a stigma which is not too uncommon when someone gets that ‘bad taste in their mouth’ even if it wasn’t their mouth, but instead someone else’s.)   Thus I was apprehensive and wanted to confirm the truth of these matters, even so far as bringing it up in the interviewing process – citing specific detail of enormous negative consequences, not only what I believed, but what I had heard from countless others over the years and even the recent past.    End result was that not only were most of these facts unfounded or outright wrong, but that they were very much no longer the case.   The ‘’true’ situations going back over 10 years were long gone and replaced by a culture so upstanding that those of you with history might look and be surprised that the business culture had changed so dramatically.   Thus the old adage of calling EMC “Evil Machine Corporation” in my mind has been CLEARLY replaced with “Encouragement Meets Culture”  (or fill in the blank of your own positive statement, because frankly you’ll find numerous potential acronyms to work with!)
• Encouraging and persistence in ensuring that you succeed
  • If you like to work alone, do that and be successful!   However, you are surrounded by peers of equal or even greater ability than yourself!  (Are you used to that?! People who rock just as much as you do? Get used to it!)  You’re bound to find countless OMFG Intelligent, Passionate, Engaged, you name it! People who come to work with the same level of drive which got you to where you are in life and will take you to your next steps.   Asking for help is not a sign of weakness, it’s a sign of strength and acknowledgement of your ability to get things done.   Don’t shy away from it because you will succeed, whether under your own weight or by carrying the burden with others!   More hands on the shovel builds a bigger bunker, and two or more GREAT heads is better than one!
• Education, Education, Education!
  • You ever get that feeling “Wow, I feel stagnant, I haven’t had any training or education in a long while”.  Yea, that is not an EMC story.  Actually quite the opposite.   I cannot speak for every role, but education is such an ingrained part of your daily, weekly, and quarterly lives that it’s not a question of “Will I get educated” It’s requisite for you to be constantly educated and as an equal with your peers in the organization and industry.   However, your education is not solely in the hands of leadership.   You have the power to invest in yourself and have access to quite possibly the most comprehensive library of education (digital!) resources you may have ever seen!   We care about educating our employees who have so many diverse skill-sets that it does not stop with technical knowledge found in IT degree classes, but instead dives much deeper…into relevant verticals, industry skills, and ‘soft’ skills which help keep the wheels turning in the world, let alone within any individual industry.     You have the tools at your disposal to help you lead and become a leader.
• Leadership that breeds and enables leaders
  • Grace Hopper once said “You manage things, but you lead people” which is an excellent example of the kind of leadership around here!    Have you ever heard of a successful model of ‘upper management building managers’ as opposed to ‘senior leadership developing thought leaders’    People who are followed are leaders, unrecognized or not.   (alright, not a lot of depth on what to expect there, but your results will definitely vary – All of my leadership ROCKS, so, take that with NaCl ;))
  • I don’t know about you but leadership recognition, women’s rights, GLBT and work place diversity are both very important to me.  So it rocks that these programs exist:
    • Keeping Working Mothers Happy
    • Our Commitment to Diversity
    • EMC Women’s Leadership Forum – EMC World 2009 WLF Panel Discussion
    • Grow with the Leader
    • Job Opportunities for Students and Recent Graduates
  • So, to sum this part either be led, or follow – but leadership is not an area you’ll find particular weakness here, I’m a testament to that :)
• Social Media Awareness like no other!
  • “What’s this whole fandangled facebooker thing? I’m confused by the twitter! Linked what? I’m not letting you in!”   These are all terms you’re far less likely to hear at EMC which not only has it’s finger on the pulse of social media, it damn near innovates with a lot of it, and leverages it to the maximum for core efficiency!
    • Personal story:   I dabble a little in Social Media, Yea I’ll evangelise on the subject and have delivered numerous presentations at various venues at lengths upon each of the core mediums for it, but I do not speak of it in a bubble.    In my previous life, I was reached out to, contacted and recruited through my profile on LinkedIn – I know what a lot of you will feel “Yes! The value of LinkedIn, this is why I need to update my profile!” And I absolutely agree, fill out that profile, fill it with relevant data, you’d be remiss not to.    However, how on earth does this story end?   One fateful day I’m sitting there at home doing some work, and I receive a phone call! (Oh my! :))   It turns out the hiring manager for a position had looked on his Facebook Network, looking at folks and peers and through a few clicks, and a google search against my name ended up at my blog where I keep a fairly current copy of my resume online (No, it’s not for job hunting! universities usually require a recent resume when you teach or deliver speeches there :)) but poof! A Phone call!   To tell you the truth, had it been an ‘inquiring recruiter’ I likely would not have given it much thought nor considered things, but when the hiring manager takes the value and power of his team into his own hands – That is the kind of team *I* want to be a part of!
    • Okay, back to TwitterBookIn…. :) I haven’t done the full math yet (I will soon!) though I’m hardpressed to find a single organization with as many advocates speaking out on behalf of it, and representing while taking an active and considerable role in the lives of the customers and community.    Whether it’s Chad Sakac and his great tweets and blog posts, Chuck Hollis and his unique way of getting the community talking, or Polly Pearson and her constant finger on the pulse of brands and culture at large – This is only a handful of the numerous other people you’ll find active on Twitter, FaceBook, LinkedIn, Blogs and more!
    • What do you mean I can get my job through Twitter?   Whoa, hold on there partner, did I say that? Okay, I guess I could say that ;)    There have been numerous success stories of people who leveraged twitter as a tool in order to aide in their job hunting, recruiting and insight into the business process.   And I don’t want to come across saying that EMC has a tendency to recruit heroes of industry who also happen to leverage Social Media and Blogs, because that’d be weird with that whole list of new hires I have below who ALSO happen to be very active in that space. ;)

What to know

• Your peers are your greatest asset, and don’t forget that.   
• Everything you know, is potentially right – But put it in context!    If you think things can be done better, and can prove it – that kind of insight may help you, your peers and the business do things better.   Don’t be shy to express your opinion, you may see things a different way, whether right or wrong – Learn the right way but be open minded!
• This is not a job, this is a career!  Career’s have potential, growth, upward mobility, etc! (You fill in this for me, your words not mine!)
• Invest in yourself and it will pay dividends, because the business will continue to invest in you over and over again.

What to know for Expats

• This is not (fill in blank of previous company)   Yes, I know probably HALF your team came from the company, but this is not there :)
• Remember when it was like pulling teeth to get the right thing done?  Yea, swap that – Do the right thing, it’s not only good to do, it’s the only way
• Security, Security, Security:  The pro’s and con’s of owning the best of breed security company in the world is… Don’t send confidential data externally, even on accident! (I’ve warned you!)
• Your relationships are your greatest asset.  Your peers and colleagues will get you through hard times, your relationships will keep you afloat in the storm.  Build and Re-build them.
• I love you and welcome to the company? Err.. Wait, that came out right.    No, but seriously. It’s great for you to be here! The longer you are in the industry the MORE people you’ll recognize ;) and if they’re not here today, your friends from the past may very well join you tomorrow ;)

A few final tips for looking new hires

• EMC is not a storage company.  (Wait, What?!?) Yea, that’s the stance I stand by firmly! Sure, we have the best of breed storage in the industry with unparalleled innovation across all bounds, but we are more than a storage company.    Did you know that we own RSA, the best of breed in security? VMware the hands down best virtualization stack on the planet?   I’d deduplicate the following statement but with Avamar and DataDomain in the mix, I can choose to do it at the source or the target!    Oh, did I forget to mention the other MASSIVE slew of products and solutions? No, I’d rather whet your appetite for more to learn and discover that on your own (World Class Consulting organization with a heavy focus on business process?!) Okay, I’m done.. for now! ;)   But seriously.   The opportunities here are boundless.   I usually describe the depth of breadth of solutions as “as many products if not more than microsoft” and the fact of the matter is.. I’m not even sure how many products we have, that’s just how many things we do (oh, did I mention excel at? :))
• Be sure to read 100 Job Search Tips from Fortune 500 Recruiters – Whether you decide to pursue a career at EMC or not, this book will improve your career hunt for the future and give you the upper hand on any everyone else by providing that insight that is often unknown about the hiring process
• Ask.    If you’re interested in what the work life balance is like, or how the products are, or what this or that is – Ask.   You can hit me up on any medium (social media, email, phone) and I’d be glad to answer your questions, and get you in touch with others who can also provide insight as well.   But it’s up to you to ask the questions, to get that insight, to take your career in your own hands.
• I could keep adding tips all day long, but I want to get this published, so if you feel I’ve missed something epic, let me know and I’ll gladly add it!

And last but not least, I would like to heartily welcome some of our newest hires (that I’m aware of!)    Scott Lowe, Ed Saipetch, Rick Scherer, Gilda Farvid, and Dave Cipparone!    So, welcome to the team and may every day be as amazing as the days I live out :)