Tag AT&T

I’ve been meaning to weigh in on this, but with the holiday weekend… well, you get the post-weekend weigh-in after everyone has had the chance to say everything good and bad on this (You’d be amazed at how little bad has been said on the subject.  I say how little because it’s ALL been re-iterations of the same register article)

….What happened?!?? I was just using ATMOS Yesterday and all of a sudden every competitor of EMC is telling me that ATMOS is DEAD and it’s time to close up shop?!? Whoa, hold on there pardner, that’s not what we’re saying at all! (Yes, that is exactly how *I* read it from the NUMEROUS competitive coverage of this event occurring and happening :))

As far as you and I should be concerned, ATMOS hasn’t changed at all; except perhaps getting a little simpler in your choices of where to store ATMOS.

Prior to this June 29th event, you would have the choice of ATMOS Hosted internally as part of your Private Cloud.   ATMOS Hosted externally at EMC’s ATMOS Online, or ATMOS Hosted externally at one of the three Service Providers listed below.

Now… as far as Production Grade ATMOS Online goes; You can choose between Internally, and Externally with the Cloud Service Providers where you can act and operate against their existing SLA structure you may likely be familiar with.

Looks pretty straight-forward if you ask me!   I sat down, read all of the data which was available to me, and I saw a strategic decision being taken in order to remove the competitive pressures between EMC’s own sales force, and that of the partners and service providers offering up the ATMOS Cloud Service to the general purpose community.   Or in the words of Dave Simpson who so eloquently said:

The winners, of course, are EMC’s Atmos cloud storage partners, which no longer have to compete with EMC. Likewise, EMC no longer has to compete with those partners. It’s a win-win on that front. In fact, on its Atmos web site, EMC is “strongly encouraging” its existing Atmos customers to migrate to one of its partners.

…..

The shuttering of Atmos Online should be seen not as a failure on the part of EMC but, rather, as another prescient and tactical move by the company.

And quite frankly Dave said it well; which I feel takes the whole debate about “where” should I host my Cloud Storage off the table; Discussion point over.   But what now?

With the service providers discussion off the table, I think it is important to take the time to focus on customers and the community

The EMC ATMOS Online Community is still strong and hearty.     Your vehicle for open discussion on this matter is still available and at your disposal.

The ATMOS Online service can continued to be used for Development Purposes.

Keeping your Cloud Private and doing your own internal testing has never been stronger with the release of the ATMOS Online Virtual Server Appliance (VSA)

And last but not least – Customers DO continue to use this, and STILL will continue to use this.   This is best of breed Cloud Storage in a growing world which needs more versatile solutions at your disposal.    There will continue to be businesses like eBay who selected ATMOS to create a reliable, scalable cloud infrastructure.

So in the end here; the real winners are YOU! EMC Customers, EMC Partners, EMC Service Providers.

There’s never been a better time to play with ATMOS, and with the public release of the VSA, I’ve been seeing internal and external adoption grow at exponential rates; which means you’ll likely see a lot more perspectives and use-cases of EMC ATMOS which will far trump that of what has been seen up until this point.   More fun, more play, more winners! :)

References also discussing this:

• EMC pulls the plug on Atmos Online (InfoStor)
• EMC cans Atmos Online service (The Register)
• All you need to know about Atmos… (StorageZilla)
• Understanding what we’re doing with Atmos (Virtual Geek)
• My Friday Rant – Transparency (Chuck Hollis)
• Important Service Notice (ATMOS Blog)

Where to get your Cloud On:

• EMC Atmos Virtual Appliance – Downloadable VSA’s
• AT&T Synaptic Storage as a Service (AT&T Hosting)
• CloudOne Storage (Peer1 Hosting)
• Stratus Cloud Storage (Hosted Solutions)
• EMC ATMOS Online Community (Forums)

WTF? Apple wouldn’t seriously say that to AT&T would they?!

I’m sure you’ve all seen this chart by now!

What they don’t share with you though, is this particular version of the Chart

Wait a minute, I don’t agree with that chart at all! It’s not $175 to cancel if you have existing service, it can’t be cheaper than it is to “Upgrade” as Apple has supplied pricing, can it be?

You’re right, I’m absolutely sorry for misleading you.  You are correct, AT&T recently introduced Prorating Cancellation Fees! “AT&T to prorate cancellation fees” So yes, for me at the moment it only costs $150 to cancel which means I have even GREATER Incentive to cancel and obtain new service.

All of this assumes you’d be willing to go so far as to cancel your service in order to obtain the latest and greatest at a lower price.  Yes, that is absolutely correct.  Because I don’t feel I should be penalized to upgrade to the latest hardware by being not only an early adopter/innovator but also by having brand loyalty to Apple and AT&T.

Furthermore, to have ‘paths’ which exist such as making it cheaper to cancel or to have you ‘transfer of service’ to someone else are just ridiculous.

Allow me to elaborate on your “other option”

I recently spoke with the AT&T Retention team and they said that Apple really put the screws to them, putting them in this position whereby it IS in fact cheaper to cancel and get new service than it is to simply provide an honorable upgrade path, so they do have as a semi-out the “Transfer of Service” plan as detailed below. (Taken from Pg13 of Reference Guide)

5.2.
Transfer of Service
Under certain circumstances you can transfer the billing responsibility on an account from the business customer to an End User and vice versa. This transfer of service usually requires that the line move to a new BAN# and a new FAN#.
Key Contacts call the Key Contact Center at:
866-ATT-SMBZ or
866-288-7629
Mon-Fri 7 am – 12 am Eastern
Sat: 9 am – 8 pm Eastern

And all of the naysayers who say that I shouldn’t go so far as to waste AT&T’s resources well beyond the extra $$ so as while the ‘front-end’ cost appears lower, in the long-term as person after person would opt to cancel instead of pony up the $200, that AT&T’s operational costs would well exceed the $200? Well, I say “suck it up, and allow me the upgrade as a Qualified Customer” because frankly I shouldn’t have to jump through hoops, and neither should AT&T.

So to sum it up, what I’m seeing is very clearly this.   Apple (not AT&T) is making me cancel my service in the effort to upgrade to the new Apple 3GS iPhone.  Infact, the incentives to cancel are clearly far better than the reasons to perform an “Early” upgrade.  I’m sorry, but the “Qualified” customers option should include people who are loyal to the brand, to the solution and to the industry; instead of simply saying “Hey you guy who buys our products? Suck on this and pay an extra $200, kthxbye!”