Tag emc

If you’re on the internet (Yes, I still read my blogs via fax) you likely have heard that Jeremy Burton has just been announced as EMC’s new CMO – Chief Marketing Officer

So, a hearty Welcome Jeremy is in order, but what does this mean for the organization?

EMC up until this point has not had an emphasis on marketing, however in Jeremy’s role he’ll be reporting directly to Joe Tucci, and in Joe’s words on Jeremy’s joining:

“EMC has the people, vision, technologies, and partnerships to lead what we believe will be the most significant wave of change and opportunity the IT industry has ever seen – cloud computing.  Jeremy’s deep software industry experience and marketing leadership credentials provide a strong complement to our executive leadership team.  We look forward to the contribution he can make in helping us extend EMC’s presence and relevance on the world stage, in building and guiding our global reputation and brand, and in further enabling the success of our sales teams and partner ecosystem.”

So it sounds like not only is this role ready to be fulfilled, but I’m sure the inbox is filling with opportunity for ways to take EMC from a shining star to the appropriate Super Nova of industry it has been exhibited itself out to be.  

You’re fresh in to the hot seat Jeremy, though you’ve been served up a smoldering hot hand.    With opportunities abound I look forward to how you help drive our success forward even further.  Welcome Jeremy, You couldn’t find yourself in a better place, at a better time, I know we certainly have the right person.

Today I sat down with some of our favorite Presidents, and St Valentines since he was free after his holiday was over.  And we decided to discuss what should be announced this week.    With the importance of these holidays in order and the fact that the Olympics are on – the only Olympic and Presidential decision we could come to conclusion on was…

FAST for the DMX!

Whoa, hold on there wait just one minute.   You said DMX4 AND the DMX3?!? Are you serious?!?!

Why yes sweetheart! (yea I know you san admins LOVE to be called sweetheart :)) This does infact support the DMX3 and the DMX4, but because I didn’t find it on my first google search after spending a few seconds (I know you’ll do the same ;)) so the caveat which all of you hardcore DMX3’ers know – the fact that the DMX3 supports only fibre-channel drives. But now that we have that put to the side, let’s discuss what this means for your environment today!

Fully Automated Storage Tiering (FAST) for Symmetrix DMX enables your system to automate the movement of data across differing drive types based upon your performance characteristics.  However, unlike the VMAX which allows you to move across both “Drive Types” AND “Protection Types” the DMX supports only moving across Drive Types.     So if you have a short stroked configuration today running across a boatload of Fibre Channel disks (Oh you clearly know who you are :)) You can start to do what it takes to move that workload non-disruptively to a smaller sampling of Enterprise Flash Disks, and I’m sure your facilities people will instantly fall in love with you (Valentines day! :))

Okay nay sayers, it’s time for you to step up and say “DMX 3 FAST sounds stupid, WTF is that for? It’s FC Only! /end whine” :)   Yea, I’m with you guy, I totally get that.  I have an investment in DMX3’s on the floor today and I want to find SOME way to take advantage of this before I’m completely off of maint and I start swapping systems out for VMAX’s (You know you want to..:))

What value you’ll be able to get here, is since it is FC only, fortunately FC has been tiered within itself for such a long time – through different disk sizes, and different speed types (10k, 15k) So this can atleast allow you to take your applications which don’t require that 15k workload and move it off to your “less critical” 10k disk infrastructure and still allow you to leverage the investment you have on the floor until such a time that you’re ready to upgrade to a DMX4 or V-MAX.    If you’re that guy who happens to have the fully loaded DMX3 15k infrastructure of all the same size disks – Hey, it’s a good problem to have, and in that case the FAST for DMX3 will NOT be the solution you’re looking for.    I’m not sure what percentage of folks are in that particular bucket, but it’s nice to have options :)

Alright, now that I’ve spent nearly have the blog post discussing how to leverage this within the DMX3, I want you to make sure to realize that the DMX4 is still an excellent platform especially for it’s supportability for FLASH and SATA which will let you leverage this to great proportions!    So get out there, contact your rep or TC and get rolling on upgrading to Enginuity 5773.155.107!

I want to make special mention of Barry Burke’s post on this subject 2.040: dmx gets some fast love! a definite must read as it covers a whole bunch of OTHER features now available in the DMX line which all of you VMAX’ers are loving today.    So make sure you read his post as well!

And if you’re looking for information on FAST for the V-MAX, please refer to: One Stop Shop for Symmetrix V-Max Fully Automated Storage Tiering (FAST) docs!

That’s right! Cloud Camp is coming to Chicago!  What?! When?! Where? Who, whatomfg?!@? (And Yes, this is a FREE Event – Thanks to our sponsors who ponied up the cash! :))

Well, let’s lay out the details.. Yes, this is indeed the (un)conference Cloud Camp, which is ever so popular world wide!

CloudCamp is an unconference where early adopters of Cloud Computing technologies exchange ideas. With the rapid change occurring in the industry, we need a place where we can meet to share our experiences, challenges and solutions. At CloudCamp, you are encouraged to share your thoughts in several open discussions, as we strive for the advancement of Cloud Computing. End users, IT professionals and vendors are all encouraged to participate.

Okay, now that you have a fairly decent idea of WHAT it is, let’s cover the good and raw details!   The schedule below is likely to change as it gets finalized, but what I can guarantee is that Friday evening there will be an Executive round table and panel, which will be moderated and also open to questions from the audience and Twitter (I’ll be monitoring it on a hash tag I’ve yet to define..)  I’ll also do what I can to ensure we have one or more uStream live feeds which have made Cloud Camp so popular and successful in the past!

CloudCamp Executive Panel Event

Friday March 5th starts at 4:30PM
Agenda
•    4:30PM – 5:30PM Registration, Happy Hour & Networking
•    5:30PM – 6:00PM Break
•    6:00PM – 7:00PM Panel of Experts consisting of local corporate executives, industry experts and professors addressing how Cloud Computing is impacting their organizations and the business climate at large
•    7:00PM onwards – Social Networking Continues at a local Establishment

CloudCamp Chicago
Saturday March 6th starts at 12PM
Agenda
•    12PM – 1PM – CloudCamp Networking and Registration
•    1:00PM – 5:30PM – CloudCamp Un-Conference
o    1:00 – 1:30 – Lightning Talks (5 minutes each)
o    1:30 – 2:00 – Un-Panel to Select Topics
o    2:00 – 3:00 – Topic Breakout Sessions
o    5:00 – 5:15 – Reconvene and Share Takeaways with all Attendees
o    5:15 – 5:30 – Wrap-Up and Calls to Action
•    5:30PM onwards – Social Networking Event

Being that this event will consist of two days, (Friday evening Round Table, and Saturday all day adventure) there are two separate registration links so you can choose which is more fitting for you.    So if you’re more business focused and want to strategize around Cloud Friday may be a better fit for you, but if you’re deeply technical and don’t care about the business, it’s all Saturday!

However, many of you are like me, and care about both sides of the coin and will register accordingly.  I’m not just saying that because I’m helping organize, coordinate and more the event.. It’s also because I am focused on both sides of the house, as it were :)  So good times if you want to meet me I’ll be there in either case!

Register: CloudCamp Executive Panel, Mar 5, 2010

Register: CloudCamp Chicago, Mar 6, 2010

And for all other general purpose information, feel free to visit the CloudCamp Chicago portal page.

This event will be hosted at the ITA – I’ve attended numerous events here in the past, it’s a nice facility and definitely worth a visit!

Illinois Technology Association (ITA)
200 S. Wacker Drive, 15th Floor
Chicago, IL 60606

So, I look forward to seeing you there, and if you’re attending entirely online (like I have a tendency to do for other CloudCamp events, be sure to follow me on Twitter @cxi and I’ll be live-tweeting from the event and sharing live video from multiple sources!)  Thanks, and get out there and register before all the slots fill up!

Did you hear the announcement?! This is pretty sweet if you ask me! (Ooh! Ooh! Ask me! Ask me! :))   EMC Shrinks Midrange Storage Delivering Twice the Capacity in Half the Floor Space to Optimize Resources in Physical Data Centers  The literal important parts of this announcement are:

EMC Corporation (NYSE: EMC), the world leader in information infrastructure solutions, today announced new high-density configurations of its market leading EMC® CLARiiON® CX4 and EMC Celerra® Gateway systems systems, delivering twice the capacity of previous systems in half the floor space optimizing precious and expensive data center space and resources. Additionally, the more compact midrange storage systems will support high capacity 2 terabyte (TB), low power SATA disk drives, which consume significantly less power than previous generations.

The new high-density configurations combined with 2 TB SATA drives, high performance enterprise flash drives, and EMC storage efficiency technologies—like disk spin down and EMC fully automated storage tiering (FAST)—enable customers to more easily manage the growth of storage-intensive applications. These comprehensive solutions, unique in the industry, are designed to reduce power consumption and cooling costs, and significantly reduce physical space requirements and satisfy weight considerations in today’s data center or remote office locations. Customers can achieve this substantially greater storage density within their existing datacenter power and cooling schemes.

Key Facts:

• High density CLARiiON CX4 system configurations offer up-to 390 2TB, 5,400 and 7,200 RPM SATA drives and high performance flash drives in a single rack using half the floor space and number of power connections required for the same number of drives in conventional racks. Customers wanting to enable CIFS and NFS can deploy the more compact CLARiiON CX4 systems with high density Celerra Gateway systems.
• The energy-efficient 5,400 RPM 2TB SATA drives provide twice the capacity while consuming over 60-percent less power per GB than 1TB 7,200 RPM SATA drives.
• High density CLARiiON CX4 configurations also support 1TB and 2TB SATA disk drives, as well as enterprise flash drives, which store data on electronic memory rather than spinning disks.
• The more compact CLARiiON CX4 configurations also support EMC spin down technology—which powers down inactive disk drives—saving 65-percent of the power required by traditional spinning SATA drives.
• The high density configurations offer full access to all disk drives from the front of the storage system’s rack. The sliding design enables the front enclosures to be moved forward, providing easy access to enclosures and drives in a second ‘slide out’ tier.

"Physical space constraints present significant challenges to IT administrators facing the task of managing 50-percent or more information each year," said Rich Napolitano, President, Unified Storage Division at EMC. "We’ve developed the industry’s most comprehensive compact storage system. In addition to an innovative hardware solution that reduces floor space requirements, EMC offers software that makes the most cost-effective use of the storage system and ensures that the right information is on the right media at the right time. In doing this, we’re helping our customers address the challenges of managing significantly more information, more efficiently, using less power and with more automation."

Availability & Services

The new high density CLARiiON and high density Celerra Gateway configurations, which are based on EMC CLARiiON CX4 systems, are available today worldwide. EMC will make high-density EMC Celerra unified storage system configurations available later this year.

Additionally, EMC Global Services offers a complete suite of services from assessment to implementation to migration to help customers quickly realize the value of their new high density CLARiiON CX4 and Celerra Gateway storage system. EMC also provides services targeted to help customers fully leverage EMC FAST technology on the new configurations to optimize system performance, further increase capacity utilization and improve service levels.

So, the highlights –

• CX4 and gateways
• Twice the capacity, half the floor space while consuming 60% less power than 1TB 7200
• 2TB disks + EFD = more FAST for your buck!
• Drive Spin down, but we’ll have to see that in action relative to how many drives are in use in this scenario

Oh, and I’m sure you can clearly read the rest! So you tell me what you think? Do you see enhancements of how this will dramatically impact your CLARiiON today on the floor for the future and beyond?   Seriously reducing drive counts has it’s SIGNIFICANT benefits, especially when considering the heavy utilization of SATA 1TB’s and how you’re using them on the floor today.

I’d love to hear your thoughts!

You may remember my rocking consolidated blog posts for Symmetrix FAST and Celerra FAST – But here is something I didn’t even have to create myself! This is a pure total rocking consolidation for Avamar! Wowza is the first thing I’d say, and for what it’s worth, I’ve seen the internal version of the same site – Believe me when I say, the customer facing version you see below here is WAAAAAAAAAYYYYYY better!  Seriously ! Check it out, and if you don’t think this is totally rocking, I’ll one-up it and do it even better! ;)

The link may require credentials on EMC’s PowerLink – so please keep that in mind when it comes to accessing the site!

So, check it out! This will be your best friend when it comes to working with Avamar, and solving your backup problems and other for the future! :)