Tag VPLEX

I got asked a –great- question the other day by my boss (Props to my boss for giving me some great blogging material!)

“What are the Top 5 things you learned or thought valuable at EMC World 2010”

I cannot guarantee I’ll give you 5 top things… or that I won’t even exceed 5 things, but at the very least I’ll outline what I found as the most valuable things, as well as discussions I had with various others as to what was the most valuable to be had/found!   If there are things you found particularly useful – Please do share it here so we can all benefit as well! :0

Yes, this was a big one for me, top of mind! So many useful things to talk solely about VPLEX alone! To share all of it would be a challenge! So let me break down some of the value points!

EMC has a great portal page around VPLEX which shares lots of useful information, collateral, white papers and more! (I’ll publish a nice one later with PowerLink things soon)

My good friend Bas Raayman collated all of the blog posts covering VPLEX from the general purpose Blogosphere and Media analysts too!  EMC VPLEX – Introduction and link overview

So to wrap up my own personal experience around the VPLEX from the sessions, prior knowledge and playing with the live VPLEX LAB – This is really cool – Live data access on both sides of a metro link = rockstar event! Check it out! Check it out! :)

After you pick yourself up after drooling all over VPLEX, it’s time to sign up for the Unisphere train, the Highlander of getting you to the Private Cloud “There can only be one… Private Cloud” and apparently, you’ll manage that with Unisphere!

You can listen to and watch Chad present a video on using Unisphere to get you kicked off on things! Certainly, if you’re at some of those non-youtube type locations, ask your local EMC to get you a demo :)      Though once you get yourself settled on a single interface for fun and managing off this rocking system, well.. you likely want it to do a little more!

This video actually takes you through some of the new features discussed at EMC World – Sub-Lun FAST, FAST Cache, and Primary block storage compression!

1) Sub-LUN FAST = automated tiering of storage (think "VMware DRS for Storage") – lowers cost of storage by between 30-50% on average.
2) FAST Cache = up to 2TB of low cost read/write cache – get more performance for the same $. In some cases, like VMware View – it can deliver same performance at 10x lower cost.
3) Primary block storage compression = save between 30- 50% on average on your storage consumption.

All sweet features which are pretty damn cool if you ask me! (Feel free to ask me.. we could discuss for hours on end ;))

Another cool feature which was announced at EMC World which most people don’t usually think about, but I’m gonna get you to start thinking about it now!

It’s easy to be efficient with EMC.

EMC® unified storage brings efficiency to a whole new level. We’ve even created a capacity calculator so you can configure efficiency results for yourself. You’ll discover that EMC requires 20% less raw capacity to achieve your unified storage needs. This translates to superior storage efficiency when compared to other unified storage arrays—even those utilizing their own documented best practices.

If we’re not more efficient, we’ll match the shortfall

If for some unlikely reason the capacity calculator does not demonstrate that EMC is 20% more efficient, we’ll match the shortfall with additional storage. That’s how confident we are.

The guarantee to end all guarantees

Storage efficiency is one of EMC’s fundamental strengths. Even though our competitors try to match it by altering their systems, turning off options, changing defaults or tweaking configurations—no amount of adjustments can counter the EMC unified storage advantage.

Here’s the nitty-gritty, for you nitty-gritty types

• The 20% guarantee is for EMC unified storage (file and block—at least 20% of each)
• It’s based on out-of-the-box best practices
• There’s no need to compromise availability to achieve efficiency
• There are no caveats on types of data you must use
• There’s no need to auto-delete snapshots to get results

This guarantee is based on standard out-of-the-box configurations. Let us show you how to configure your unified storage to get even more efficiency. Try our capacity calculator today.

So, hmm.. What does this mean exactly?! Well, if you read above, that gives you a break down of what the deal offers.  But like you, I want specific use-cases which I can relate to!  

This basically says, by using the EMC Unified Storage Calculator – Without enabling features (like thin provisioning, etc) you know.. ‘magic’ features, out-right the system will save you 20%, and once you start to enable other features you’ll see it grow above and beyond that – Sounds pretty compelling when it comes to the value of your solutions right?!

This is actually pretty damn sweet because it lets you use YOUR figures to determine what your space and layout concerns are, instead of generating off some spreadsheet with a bunch of jibber jabber and you go ‘eh, I still don’t believe it’  – But hey, don’t let me be the judge, load up the EMC Unified Storage Calculator and give it a try your self :)

Oh, did someone say “Hey, Wasn’t there some cool Ionix UIM 2.0 and Vblock things going on?!”

But we cannot discuss the rocking unified world of Vblock’s and vSphere without at the very least mentioning the Next Generation vCenter Plugins!

So, while there were a REAL LOT OF COOL THINGS both Announced and able to be seen at this years EMC World 2010 – You’re going to come away from it, whether you attended or missed the opportunity with some questions! So let me help you address these questions in tangible ways you can take it to your TC/SE and Sales Guy so you can make them work for YOU and your Organization.

Pick up the phone/email – Reach out to your EMC Guys and tell them you want to hear about:

• EMC VPLEX – And how it’s ease of use and whether the various use cases, Local, Metro and beyond will be a fit for your organization
• EMC Unisphere – Taking next generation unified up a notch and enabling your datacenter to grow and scale with the Cloud
• But seriously, the last one is really cool (Check it out, get a briefing with your Unified Storage guys as soon as you can because…)
• Oh, and don’t forget to ask about FAST Cache! I’ll be covering this fairly deeply soon in some blog posts, including direct use cases, and my deep technical considerations and assaults on engineering I already have in the works to make sure that it works as I architect and not as marketing tells me to :)
• EMC Unified Storage 20% Guarantee – This isn’t 90 pages of caveats, this is heads up, you will save period.  Ask your TC to help you save! ;)
• EMC Ionix UIM 2.0 – If you remember all of my coverage on UIM 1.0, 2.0 is actually gonna be the cats meow!
• EMC vCenter Plugins! – These are pretty sweet, and will help manage your experience!

I’m sure there are numerous other things I did not cover (You be the one to tell me!) but the ones above I found particularly cool – So go check them out, ask your TC or Sales Rep (Let me know if you do… I’m pushy… :) But I particularly want to hear your experiences and impressions!)

Enjoy the new world, and share share share! :)

By now, I’m sure you’re noticing a trend in the titles of my blog posts (Yes, I’m sure the core semblance you’re able to surmise is that I start it “EMCWorld Day x” and then a bunch of jibber jabber which you really have to stretch to understand, and even then you ought to be committed if you truly understand…:)) But I’m sure this will all come to fruition and understanding as you read through this particular break down! :)

Welcome to Day 2! Woohoo! I don’t know about you, but every single day is LONG, not in a bad way.. and getting back to the hotel late after being out with peers, colleagues, customers, partners and beyond until the late hours… writing these blog posts and waking up early in the morning certainly doesn’t help.  But it is all good – And I apologize for the lack of tweets… the ATT network just cannot sustain thousands of people DDoS’ing the 3G and Edge networks by simply trying to use their devices in a very small area :) [re:keynote, session, anything ;)]

I’m sure the first words out of your mouth when you see my blog posts is WTF IS UP WITH ALL OF THE RED PHOTOS! Yea, I know, I get it. No seriously, You’re preaching to the choir, or more specifically to roxanne – I wish she didn’t have to turn on the red light.. or atleast if the iPhone would have the ability to not take the powers of Suck and combine them with red lights to produce photos which look like this.. but we’re going to walk past that.. and we’ll start by quoting my good friend Charles Hood (@charleshood) to do that!   The masterful blogger Charles Hood said it right and properly in a recent Flickr photo he appeared in, where he said “When it comes to Social Media, EMC *gets it*.”  And let me tell you just how true that is.

So, our journey into Social Media at EMC and EMCWorld begins… at the Bloggers lounge!

The cast of characters in the photos above.. the sheer mindshare is enough to take on the world, twice and come out prosperous multi-fold!

Starting in order of sequence, It is paramount that I bring to you, the amazing, hyper-intelligent, cat loving and beautiful Jamie Pappas! (@jamiepappas)   If it weren’t for her, everything that Charles Hood and so many others have had to say would not be true as it is today, and we have her to thank for this!   Infact, if you have the opportunity to meet and talk with her, you will be better for it :)    I guess I cannot leave Stu-master @stu “Stuart Miniman” out since he is after all in the photo.  Stu is great too, and helps make the EMC Social Media experience what it is today as well, not to mention if you want to know about Fa-ko-ee, he’s definitely your man there too. ;)

I’m sure everyone has met, read and knows Barry Burke (@storageanarchy), I mean how could we not know the man who gave me the Symmetrix sticker which sits on my laptop.. ;)

Challenge me to say otherwise.. but I have to say.. the smile on Steve Todd’s (@stevetodd) face… if that doesn’t bring a smile to your face, I think you need to re-evaluate your priorities!

Bringing us on to Photo #4 which is the rare shot of the beautiful Mark Twomey (@storagezilla) deep in conversation with the mysterious non-blogging Gilda Farvid! (Hey! How did Gilda get into the bloggers lounge?!?! ;)) We’ll see about getting Gilda back on the blogging circuit since she joined our ranks of champions :)

HELP! HELP! HELP! There’s a Virtual Army at my door and I need some vSpecialists to extract my VM’s of Mass De…. eh, this example is going nowhere fast!  But people who are going up, up and up!, the motherload in this photo definitely calls for an “OMFG HOWZ CANS i MEETZ THEM!”  – Incase you cannot make out their names or faces… You’re looking at (from left to right) Simon Seagrave (@Kiwi_Si), Alan Renouf (@alanrenouf) and finally the champion master himself, the infamous Scott Lowe! (@scott_lowe)

Finally we have a group shot with the lot of us, you know of all of us, however on the far right the other hidden vSpecialist, Ed Saipetch (@edsai)

So what does this mean? Are you trying to say that everyone at EMC not only maintains a blog but a transparent relationship with the community, customers, partners and even competitors through mediums like Twitter and beyond?   No.. I’m not saying that, but you can.   This entire relationship around how EMC handles it’s social media is akin to that old adage, keep your friends close, and frankly we don’t have enemies.    For those of you who think we do… just remember how closely knit the entire tech community is – We’re not enemies, we’re all friends who at one point or another in the past (and in the future) will work together and collaborate on one thing or another – Welcome to EMC 3.0 – The future of not only doing things right, but doing it transparently.   (Disclaimer: Hopefully no one spanks me for in any way claiming what EMC’s social media strategy is, I’m just an observer, it’s pretty damn obvious ;))

But, that’s enough about the Bloggers lounge, social media strategy, ninjas and giant celerras! (err….)

I did attend a session! In between being unable to get a cell signal in order to make it onto conference calls, and meeting some absolutely great people at lunch.. no.. I did attend a session! Later in the week I’ll also have some mega-deep dives on sessions.. but being that I was only into one session today a little bit, I’ll give you a brief overview:  Architectural Deep Dive of the VPLEX! … Hmm, Yea I knew that, damnit, how dare I do my home work before these sessions…. Good session, absolutely informative for the FULL BALLROOM it was in (Can we say STANDING ROOM ONLY) around just the Architecture of the VPLEX alone? Yea.. Definitely good things coming from this bad boy.   So, sorry I won’t tell you much more than… you’ll see the deep dive later on the sessions I attend… (I hope I’m allowed to share what I learn from the sessions… because I will be anyway, grin)

Afterwards, with mega-sessions running continuously and constantly everywhere, I headed back down to the Bloggers Lounge where Steve Todd was interviewing people on the moment they realized their future was in technology (the watershed moment) [Oh, did I mention that the explanation of what the watershed moment involved Steve Todd serenading me with an indigo girls song? How can you not love this man?! :))   So, I did my interview (and separate other interviews which I’ll publish details on when I find out where it’s posted) And good thing… as my voice is dead from this point forward!   Dead how and why?!

I think that helps explain the first bit of it… My first Red Sox game, and they won! (Wow, the ENTIRE crowd really comes together as one large ecosystem, feeding upon each others emotions and the relationships and bonds from simply sitting near others.. this is definitely a reflection of social dynamics – It’s no wonder they do so well…! The cubs are similar.. except that’s purely alcohol driven. ;))   But after that involved spending an amazing time with my good friends at Emulex for a good bit before the night closed out and we headed off for some Karaoke!

Hopefully YouTube doesn’t block this wondrous short video I captured because it has ‘music’ included in it.. but I have a tendency to sing along… loudly… and lose my voice. #fail? ;)

I hope you other attendees have been taking advantage of everything the vendors, partners and beyond have had to offer because this is the time and place to enjoy yourself! :)

!!!!!!!!!!!!!!!!!!!!!!!

$Wait!%$! You can’t end your post there! What? Why?! You barely even mentioned Emulex! Sure, but who cares about them, even though I really like their CNA’s.   Hmm, didn’t you meet someone who is an absolute rock star over there? Think.. think back.. ringing any bells?! ;)

Yes, I think it is important that if you’re not aware of Thomas Jones (@niketown588), a rockstar over at Emulex now is the time for the introduction!   Thomas GETS it.  You know how we were talking about EMC “Get’s Social Media”, well Thomas Jones really GETS it. (It doesn’t hurt that he’s buddies with Louis Gray ;)) But his take on things, his character, demeanor, Emulex should be proud to have an (I’m refraining myself from using expletives because of how much Thomas rocks :)) … amazing guy like this to take the company forward into the future :) – Oh and be sure that you get to see his Shirt which is signed with everyone’s Twitter ID’s :)  Okay.. enough… Time to crash.. have a GREAT Day 3 and be sure to enjoy all of the rest of your time at EMCWorld! :)

OMG! IT’S FINALLY HERE! Yea baby, you heard it here first! The VPLEX is a REALITY! But no, it’s not just vapor, and no, it’s not just ‘oh look an announcement’ what I’m really excited about is those who have actually been using it.   In particular, I’d like to showcase AOL who has used it, in this whitepaper – “AOL extends Virtual Storage to cloud computing with EMC VPLEX clusters” It’s pretty short, to the point but so succinct in the message it delivers.

Referencing a few quotes from this whitepaper really speaks volumes to the types of challenges we all face within the Enterprise space.

Stevens said, "We take disaster avoidance very seriously because the costs are so high if our systems aren’t available. Not only are there huge administrative costs and logistics involved with recovering hundreds of systems, but we risk losing customers forever if they can’t access our services."

That particular point is especially resonating – How many times have you lost a customer due to services being down, imagine if you can take that burden off the table from a storage stand point, that’s particularly cool if you ask me (not to mention being able to actually set and meet a true 5-9’s Forever SLA)

Stevens explained, "Because there is no downtime with migrations, we don’t need to devote huge amounts of time coordinating with application owners, database administrators and system administrators, and even our external customers. The actual migration itself is much less complex for our storage administrators."

"We’re no longer delaying migrations to avoid disrupting a peak load cycle.  So we’re returning our systems before the lease expires and not getting hit with high fees."

I’m not sure how many of you have to deal with regular lease cycles, even when you OWN the equipment scrap the leasing… dealing with the maintenance burden and moving data and equipment around non-disruptively in order to meet the needs of your application owners and the business without the hellacious burden of downtime windows managing apps unique SLA requirements.

And to think, in the use case and example above – This is something any customer can do TODAY by leveraging VPLEX, and that just opens the doors to extending your datacenter across geographic boundaries and the infinite number of other really cool things that the VPLEX will offer.

I’m glad such a renowned organization like AOL was able to be a part of this from the beginning, not only to provide this blog post I’d be able to share with you, but especially to be able to solve real world challenges today by using the technology of the future (Available now! :))