Everything I need to know I learned at EMC World 2010

I got asked a –great- question the other day by my boss (Props to my boss for giving me some great blogging material!)

“What are the Top 5 things you learned or thought valuable at EMC World 2010”

I cannot guarantee I’ll give you 5 top things… or that I won’t even exceed 5 things, but at the very least I’ll outline what I found as the most valuable things, as well as discussions I had with various others as to what was the most valuable to be had/found!   If there are things you found particularly useful – Please do share it here so we can all benefit as well! :0

Introducing EMC VPLEX - Access Data Anywhere in the Private Cloud

Yes, this was a big one for me, top of mind! So many useful things to talk solely about VPLEX alone! To share all of it would be a challenge! So let me break down some of the value points!

EMC has a great portal page around VPLEX which shares lots of useful information, collateral, white papers and more! (I’ll publish a nice one later with PowerLink things soon)

My good friend Bas Raayman collated all of the blog posts covering VPLEX from the general purpose Blogosphere and Media analysts too!  EMC VPLEX – Introduction and link overview

 

So to wrap up my own personal experience around the VPLEX from the sessions, prior knowledge and playing with the live VPLEX LAB – This is really cool – Live data access on both sides of a metro link = rockstar event! Check it out! Check it out! :)

See for yourself how new advanced storage efficiencies and EMC Unisphere can expedite your journey to the private cloud.

After you pick yourself up after drooling all over VPLEX, it’s time to sign up for the Unisphere train, the Highlander of getting you to the Private Cloud “There can only be one… Private Cloud” and apparently, you’ll manage that with Unisphere!

You can listen to and watch Chad present a video on using Unisphere to get you kicked off on things! Certainly, if you’re at some of those non-youtube type locations, ask your local EMC to get you a demo :)      Though once you get yourself settled on a single interface for fun and managing off this rocking system, well.. you likely want it to do a little more!

This video actually takes you through some of the new features discussed at EMC World – Sub-Lun FAST, FAST Cache, and Primary block storage compression!

1) Sub-LUN FAST = automated tiering of storage (think "VMware DRS for Storage") – lowers cost of storage by between 30-50% on average.
2) FAST Cache = up to 2TB of low cost read/write cache – get more performance for the same $. In some cases, like VMware View – it can deliver same performance at 10x lower cost.
3) Primary block storage compression = save between 30- 50% on average on your storage consumption.

All sweet features which are pretty damn cool if you ask me! (Feel free to ask me.. we could discuss for hours on end ;))

Another cool feature which was announced at EMC World which most people don’t usually think about, but I’m gonna get you to start thinking about it now!

Unified Storage Guarantee - EMC Unified Storage is 20% more efficient. Guaranteed. 

It’s easy to be efficient with EMC.

EMC® unified storage brings efficiency to a whole new level. We’ve even created a capacity calculator so you can configure efficiency results for yourself. You’ll discover that EMC requires 20% less raw capacity to achieve your unified storage needs. This translates to superior storage efficiency when compared to other unified storage arrays—even those utilizing their own documented best practices.

If we’re not more efficient, we’ll match the shortfall

If for some unlikely reason the capacity calculator does not demonstrate that EMC is 20% more efficient, we’ll match the shortfall with additional storage. That’s how confident we are.

The guarantee to end all guarantees

Storage efficiency is one of EMC’s fundamental strengths. Even though our competitors try to match it by altering their systems, turning off options, changing defaults or tweaking configurations—no amount of adjustments can counter the EMC unified storage advantage.

Here’s the nitty-gritty, for you nitty-gritty types
  • The 20% guarantee is for EMC unified storage (file and block—at least 20% of each)
  • It’s based on out-of-the-box best practices
  • There’s no need to compromise availability to achieve efficiency
  • There are no caveats on types of data you must use
  • There’s no need to auto-delete snapshots to get results

This guarantee is based on standard out-of-the-box configurations. Let us show you how to configure your unified storage to get even more efficiency. Try our capacity calculator today.

So, hmm.. What does this mean exactly?! Well, if you read above, that gives you a break down of what the deal offers.  But like you, I want specific use-cases which I can relate to!  

This basically says, by using the EMC Unified Storage Calculator – Without enabling features (like thin provisioning, etc) you know.. ‘magic’ features, out-right the system will save you 20%, and once you start to enable other features you’ll see it grow above and beyond that – Sounds pretty compelling when it comes to the value of your solutions right?!image

This is actually pretty damn sweet because it lets you use YOUR figures to determine what your space and layout concerns are, instead of generating off some spreadsheet with a bunch of jibber jabber and you go ‘eh, I still don’t believe it’  – But hey, don’t let me be the judge, load up the EMC Unified Storage Calculator and give it a try your self :)

Oh, did someone say “Hey, Wasn’t there some cool Ionix UIM 2.0 and Vblock things going on?!”

But we cannot discuss the rocking unified world of Vblock’s and vSphere without at the very least mentioning the Next Generation vCenter Plugins!

So, while there were a REAL LOT OF COOL THINGS both Announced and able to be seen at this years EMC World 2010 – You’re going to come away from it, whether you attended or missed the opportunity with some questions! So let me help you address these questions in tangible ways you can take it to your TC/SE and Sales Guy so you can make them work for YOU and your Organization.

Pick up the phone/email – Reach out to your EMC Guys and tell them you want to hear about:

  • EMC VPLEX – And how it’s ease of use and whether the various use cases, Local, Metro and beyond will be a fit for your organization
  • EMC Unisphere – Taking next generation unified up a notch and enabling your datacenter to grow and scale with the Cloud
    • But seriously, the last one is really cool (Check it out, get a briefing with your Unified Storage guys as soon as you can because…)
    • Oh, and don’t forget to ask about FAST Cache! I’ll be covering this fairly deeply soon in some blog posts, including direct use cases, and my deep technical considerations and assaults on engineering I already have in the works to make sure that it works as I architect and not as marketing tells me to :)
  • EMC Unified Storage 20% Guarantee – This isn’t 90 pages of caveats, this is heads up, you will save period.  Ask your TC to help you save! ;)
  • EMC Ionix UIM 2.0 – If you remember all of my coverage on UIM 1.0, 2.0 is actually gonna be the cats meow!
  • EMC vCenter Plugins! – These are pretty sweet, and will help manage your experience!

I’m sure there are numerous other things I did not cover (You be the one to tell me!) but the ones above I found particularly cool – So go check them out, ask your TC or Sales Rep (Let me know if you do… I’m pushy… :) But I particularly want to hear your experiences and impressions!)

Enjoy the new world, and share share share! :)

#EMCWorld – It’s like Twitter, with EMC.. and the World?!

Talk about coming down to the last minute! Yes! It’s almost here! EMC World will be in full swing next week!

I don’t know about you, but I’ll likely be busy in various sessions, meetings, and who knows how many other things – all the while trying to Tweet, and Blog to the best of my ability – Oh, and doing everything in my power to meet every single one of you who I know so well and dearly.. and yet, we’ve not had the opportunity to meet in person!

So, what you might be saying is.. hashtags aside, how will we stay in touch? Sync up, get to know who is where, doing what, and so on?

Other than Len Devanna’s great “Bloggers Lounge” breakdown which shows you who will be where and what not..

I’ve also created a List you can follow on Twitter! My simple list @cxi/emcworld2010 will enable you to follow all of us madness folks – Oh, and wait there’s more! If you’re on Twitter, and want to get yourself added to this list for mutual communication and collaboration.. Just let me know and I’ll be sure to add you to this list! This is an opt-in sort of list, as I do prefer to respect your boundaries of sorts!   So, follow along, be sure to hunt me down and say hi, and let’s have an amazing time! Oh.. and learning stuff, yea learning stuff too! :)

Look for a potential slew of blog posts, tweets and other crazy times (Did someone say non-stop twitpics?! :))  See you there next week! FYI: I’ll be arriving early on Sunday!

One Stop Shop for EMC Celerra FAST and CLARiiON FAST docs!

Welcome to Episode 2 in a series around information for you regarding EMC FAST! (Also known as Fully Automated Storage Tiering!)

You may recall from Episode 1 that I said this was something I am extremely excited about – and I thought I made that clear!  

To tell you the truth at first I was mainly excited about the V-MAX FAST, and didn’t even give much thought to the whole "Unified" Celerra FAST or  CLARiiON FAST

That was until I started to delve into the details, find, sort and collect the documents (which I unveil for you to find here!) and not to mention all of the other features above and beyond just FAST! That is what got me excited for FAST beyond the V-MAX!  So I hope this collection of documents gets you going in the right direction so you can become just as excited about FAST for the Celeriion just as I AM :)

I know a lot of you are looking for materials and information regarding FAST – There are numerous questions you have regarding this and since a lot of you are self-starters, I’m going to tell you what information I directly know about today, and where to get it!

Available today on PowerLink are the following documents around Celerra FAST and CLARiiON FAST in the areas of Introduction, Implementation and Solution

The documents below require credentials on EMC’s PowerLink – so please keep that in mind when it comes to accessing the links!

Being that I’ve consolidated Celerra and CLARiiON into a single post, you might be asking “Well, what value do I get from either or both of these?!” Here is a Features and Benefits list!

Celerra Features Celerra Benefits CLARiiON Features CLARiiON Benefits
Robust policy engine Automate storage tiering to lower costs and deliver higher service levels User-defined analysis Simplify storage tiering to lower costs and deliver higher service levels
Intuitive interface Create a policy, define the rules, and then save and enact the policy Intuitive management Leverage software that analyzes data and recommends where it should be migrated
Transparent mobility Access data without changes to users and applications Transparent mobility Move and access data without changes to users and applications
In-the-box tiering Leverage up to three tiers in the same Celerra system User-approved migrations Gain visibility into what is moving, when it moves and where it moves
Outside-the-box tiering Enable Celerra, Centera, or Atmos as the target for third-tier storage Tiered storage support Leverage Flash, Fibre Channel and SATA drive technologies
Storage efficiencies Deduplicate and compress files on Celerra systems    

I know what you’re saying “Wow Christopher, you got those marketing terms down pat!” hee, but seriously, those are quoted verbatim from the links mentioned above.   However, one hard solid benefit of Celerra you need to make sure you’re always aware of is the fact that on its own, Celerra largely reduces your backup window.  Add FAST to Celerra and watch out!

So, I hope you get as much joy and excitement out of this new launch and technology which will revolutionize the way you not only do business but by the way you think about SLA’s and business problems in the future.   I’ll cover specific details of how this has solved real hard business problems for customers so you can enjoy those successes like I have!

I’ve provided these direct links using PowerLink and a Partner account (not employee)  – Please advise if for whatever reason you’re unable to find something and I’ll be sure to get that taken care of and the document in front of you!   Also, if you come across a document I missed and you think should be included, raise the roof and let me know and I’ll be sure to get it featured here! Not to mention if you find a particular document to be overly useful, feel free to comment on that fact, I’d love to know which would be a better doc to re-read or recc’ to others!

I’m really excited about this and your questions are what will make me and the whole community as a whole a lot more knowledgeable around this subject! So Keep em coming!

Be sure to check out my other posts about EMC FAST: One Stop Shop for Symmetrix V-Max Fully Automated Storage Tiering (FAST) docs! and FAST from EMC – Performance meet the quickening!