OMG! It is THAT time of year again! Are you going to EMC World?  This is definitely the MUST attend event of the year!  (Seriously, you have no idea :))

However, my first call to action for you guys.. is to try to make sure you’re getting hooked up with the FREEBIES if you know you’re going to be going anyway!

A basic chart breaking down what you’re looking at when it comes time to register:

Conference Registration Rates and Breakdowns:

So I decided to take as best of a dive as I could into what these “Special Gifts” are, just to get an idea of what incentive you have to book early (and often?!)

Early Bird Registration Gifts:

Booking your hotel:

Within the Venetian Resort you have the option to select your room to be within the Venetian Tower or the Palazzo Tower. Both towers are equal distance to the conference center. To secure a special conference rate be sure to reference EMC World if you chose to make a phone reservation. All room blocks expire on April 14, 2011.

I cannot emphasize enough because I know a lot of you guys… wait until the day OF the show to book your hotel rooms :)   All Room blocks (at these two hotels) will expire on April 14th, 2011 for this rate.   So just take that to heart when it comes time to book and buy your tickets :)

This is going to be quite the OMG WTF AMAZING EMC World on record, far greater than you can imagine.  And it will ALSO be in Vegas, so if that means a lot to you, further mad crazy times – But in all seriousness, the type of content, the audience, the community, EVERY instance of the value which will come from this event.. this is a MUST attend EMC World.  You think records were broken at our Launch Event on January 18th?  Well, you haven’t seen nothing yet? (Is that grammatically correct?!? :))

What, who, why, Justify to my boss! –

What – (2011 Conference Topics and beyond!)

• Backup, Recovery and Archiving
  Business Continuity and Disaster Recovery
  Cloud Computing
  Content Management and Archiving
  Enterprise Applications and Databases
  Mainframe Platforms
  Partner Solutions
  Security and Compliance
  Storage and IT Management
  Technology Directions and Innovation
  Tiered Storage and Automation
  Virtual Infrastructure

Who – (Meet, Greet, Network, Learn)

• Learn directly from EMC engineers, customers, and partners at 500+ breakout sessions. EMC World’s comprehensive agenda includes keynotes, lectures, live demonstrations, hands-on workshops, and birds-of-a-feather sessions.

Did I mention I’m going to be there?! :) And definitely seek me out and I can hook you up with other like-minded individuals, or others who are either doing what you WANT to do, or have already done it and you can share best practices (No, not marketing fluff, but actual real customers, engineers and beyond, networking seeds networking! :))

Why – (Content, Content, Content)

• Challenge your expertise with offerings including tutorials, business tracks, technical training, and developer sessions ranging from novice to expert.

Are you a novice looking to seed your knowledge? Excellent.  Are you an expert, guru, ninja, and you find that no one understands you? Go yell at engineers! (That’s what I do ;))   This is the perfect opportunity whether you’re at the top of your game or just getting involved in the industry.   No stone unturned, you will be able to enhance your knowledge, take things to a new level and become an even greater champion than you already are today! (Champions ARE made just by attending EMC World)  Literally, seek me out and I’ll make sure you’re getting the MOST out of your entire experience – I do it at every show I attend. ;)

Justify to my boss – (Whoa, this is in Vegas, my boss won’t approve that!)

I haven’t seen an official write up ‘slick’ on this yet, so I am writing this FOR you.  I’ve had to do this in the past for past events (VMworld, Microsoft TechEd, Past EMC Worlds, TEC, etc)   You go to your management and you scream “I want to learn, I want to educate myself in order to better drive value into the environment, I need to network with my peers, and see the up and coming and be PART of the future instead of waiting for us to eventually get there”.   Yea, but this is what your management sees. “Jim wants to go to Vegas for a week, blah blah blah conference”  

Do you find yourself in this situation?  If so, let me know (And let others know) I’ll try to make sure you have the right resources to help PROVE this out in your environment.  Whether you’re an EMC Customer today, or one in the future; this will be the value of a life time.   If you spent the entire time in sessions never meeting a single person you will gain benefit and an experience which will pay dividends in your home environment; step outside that shell a little bit and all of a sudden you will become a champion unlike that you’ll ever have seen!  

Do not hesitate to educate! I’ll personally call your management if you’d like and help them understand the value (I’ll get whoever your local account team is involved just to make sure I’m not blindsiding them ;))   But seriously, now is the time to SAVE, as well as to LEARN!   Hop to it!

So, good luck, enjoy and lets all meet up in Vegas for what will be an experience of a life time, this is ground breaking in every possible fashion!  

Today I was cleaning up my mailbox when I came across some BLASPHEMY about Exchange! Okay, not blasphemy per se, but I continually hear from folks who are being incorrectly told “Exchange cannot be virtualized”.  I’m not exactly sure who started this ‘trend’ but that’s neither here nor there!   So I did a little digging [and you know, digging for me tends to turn into a blog post ;)]  And I came across not only some AMAZING Material! But I also want to make sure you’re following up on regularly posted updates from a Rockstar who’s clear focus is on Exchange!

These are two very SHORT and to the point, giving you the high-lights letting you know what is required to kick things off and something you can hand up to mgmt! So it’s great to not spend a lot of time trying to figure out what it’s saying!

One thing I’d like to bring particular attention on these papers is that these are not EMC Papers, but are in fact co-branded collaborations by Microsoft, EMC and others (the one below was Microsoft, Cisco and EMC, and some of the others involve Dell and Brocade) but either way, Microsoft was directly involved in their creation as opposed to ‘slap a tag on it’

STOP THE PRESS! (vicki vale!) – Check out this paper though!  It is definitely longer! 84 pages!  Filled with raw technical example, use cases, all that jazz! Great must read paper and not just words! Lots of pretty pictures!  Yes it is Hyper-V but that cmon, this was co-branded Microsoft.. :)  And note: Published October 2010! So Vicki Vale did get one thing right!

Okay fine! Here is another paper! This one is a little older but I know you wouldn’t let me get away without giving you some VMware love! So here is one, with less pretty pictures!

Alright, one more then! This one was from August – not a whitepaper only a basic Reference Architecture, but I found it to be pretty damn cool looking!

Okay, enough of these (albeit amazing papers!) With no further adieu I’d like to introduce you to Dustin Smith! I’d tell you all about him, but Brian interviewed him here so you can find out all about how he’s an MVP, MCM and so many other things!

So, Dustin has his own blog where he talks almost exclusively about Exchange (okay, I think it’s all about Exchange, but whatever! this is MY BLOG! ;))

Exchange In the Private Cloud is definitely a must check out blog if you care anything about Exchange, or have to deal with it!

I’d like to highlight a few of his blog posts here for you to check out:

• Yes, Exchange Server is being virtualized!
  • Within EMC, our entire 40,000+ user infrastructure is virtualized on Exchange Server and the organization as a whole is moving towards virtualization of most all applications. Most all of the infrastructures we design and showcase within our Proven Solutions are geared toward virtualization, either with VMWare vSphere or Microsoft Hyper-V. See my previous blog post on what we recently did with the Tested Exchange Solutions Program case with Cisco and Microsoft where we showcased 34,000 users on Microsoft Hyper-V with Cisco UCS blade servers and EMC Unified Storage.
• EMC Whitepaper, Exchange Tested Solutions Program
  • What we are showcasing in this whitepaper is a result of our joint solution development with Microsoft and Cisco that was deployed and tested in Microsoft EEC labs in Redmond. In the whitepaper you will find the reference architecture for 32,400 users across a three site Exchange DAG scenario leveraging Microsoft Hyper-V, EMC NS480 Unified Storage, and Cisco UCS B-series blade servers along with analysis of testing results and key best practices on virtualizing Exchange Server 2010 on Hyper -V on EMC Unified storage and Cisco Unified Computing System.
• Exchange 2010 Backups? I don’t need any stinkin backups?!?
  • I think overall, the backupless/Exchange Native Data Protection option certainly brings a new element to the Exchange 2010 architecture discussions and different options for providing recovery when bad things happen. VSS based options (hardware and software based) are  still heavily used options to protect Exchange data that have been popular since the Exchange 2003 days and have increased with features and functionality into Exchange 2010.
• Getting Exchange Server 2010 into the Private Cloud
• Yes, EMC can do Exchange for SMB too

So, there are some teasers there of just some of the content that Dustin is putting out (There is obviously more.. but I’ll let you do the reading up on it! It’s definitely worth reading! – How so though, I just discovered Dustin TODAY and I’m sharing him with you a few hours after that point, So, yea I consider that to be pretty compelling :))

I want to leave you with links to all of the resources I mentioned above, so you can forth to gain access to the WP’s I mentioned and others I didn’t include pictures for!

• Virtualizing Microsoft Exchange 2010 with Confidence
• Business Continuity for Microsoft Exchange 2010 Enabled by EMC Unified Storage, Cisco Unified Computing System, and Microsoft Hyper-V
• Microsoft Exchange 2010: Zero-Data Loss Virtualization and Replication
• Microsoft Exchange 2010 Efficiency, Flexibility, Performance, and Availability at Scale Enabled by EMC Symmetrix VMAX, Virtual Provisioning and VMware vSphere
• EMC Virtual Infrastructure for Microsoft Exchange 2010 Enabled by EMC Symmetrix VMAX, VMware vsphere 4, and Replication Manager
• 15-Minute Guide – Extending the Capabilities of Microsoft Exchange Server

There are so many more than just these links alone – I actually was surprised on how much content there was at www.emc.com/exchange ! – So check it out, and as always let me know if I can help you in a particular way :)

Hey guys! I bet you’re wondering the very same thing a lot of people wonder.  And chances are you did a search (as I had in the past) with the very same query as this title.   And chances are.. you’d end up with a page filled with OMFG irrelevant data, when all you want to know is; WILL ORANGE CABLE DO 10G, WHY ARE ALL MY CABLES BLUE NOW?!’  Etc.. :)

So, in the effort of full disclosure and thanks to my good friend Stuart Miniman, I’m publishing this post here, containing everything you actually care about!

Published in this lovely slide share; Converged Networks: FCoE, iSCSI and the Future of Storage Networking is a beautiful slide like this, but the real core and important bit is.

Orange Fiber Cable DOES 10g, but only up to 82m

Blue (Aqua) Fiber Cable is ALSO 10g, at lengths of up to 300m

By the looks of things though, when it comes to the days of 40g or 100g, Orange cable will not exactly be your best friend in those scenarios; a good problem to have at that point.

So, when you’re going through your datacenter and doing short-haul in a cabinet and saying “doh! we need to rip out all of this orange so we can to 10g”.. Don’t.   If you’re running long haul or to a cabinet pretty far away, sure make sure it’s blue all day long but you will be fine in the short term if you’re doing short runs.

Hopefully you found this useful (let me know if so) because I’m sick and tired of trying to remember what this is and end up at a million pages telling me EVERY detail but this! :)

I got asked a –great- question the other day by my boss (Props to my boss for giving me some great blogging material!)

“What are the Top 5 things you learned or thought valuable at EMC World 2010”

I cannot guarantee I’ll give you 5 top things… or that I won’t even exceed 5 things, but at the very least I’ll outline what I found as the most valuable things, as well as discussions I had with various others as to what was the most valuable to be had/found!   If there are things you found particularly useful – Please do share it here so we can all benefit as well! :0

Yes, this was a big one for me, top of mind! So many useful things to talk solely about VPLEX alone! To share all of it would be a challenge! So let me break down some of the value points!

EMC has a great portal page around VPLEX which shares lots of useful information, collateral, white papers and more! (I’ll publish a nice one later with PowerLink things soon)

My good friend Bas Raayman collated all of the blog posts covering VPLEX from the general purpose Blogosphere and Media analysts too!  EMC VPLEX – Introduction and link overview

So to wrap up my own personal experience around the VPLEX from the sessions, prior knowledge and playing with the live VPLEX LAB – This is really cool – Live data access on both sides of a metro link = rockstar event! Check it out! Check it out! :)

After you pick yourself up after drooling all over VPLEX, it’s time to sign up for the Unisphere train, the Highlander of getting you to the Private Cloud “There can only be one… Private Cloud” and apparently, you’ll manage that with Unisphere!

You can listen to and watch Chad present a video on using Unisphere to get you kicked off on things! Certainly, if you’re at some of those non-youtube type locations, ask your local EMC to get you a demo :)      Though once you get yourself settled on a single interface for fun and managing off this rocking system, well.. you likely want it to do a little more!

This video actually takes you through some of the new features discussed at EMC World – Sub-Lun FAST, FAST Cache, and Primary block storage compression!

1) Sub-LUN FAST = automated tiering of storage (think "VMware DRS for Storage") – lowers cost of storage by between 30-50% on average.
2) FAST Cache = up to 2TB of low cost read/write cache – get more performance for the same $. In some cases, like VMware View – it can deliver same performance at 10x lower cost.
3) Primary block storage compression = save between 30- 50% on average on your storage consumption.

All sweet features which are pretty damn cool if you ask me! (Feel free to ask me.. we could discuss for hours on end ;))

Another cool feature which was announced at EMC World which most people don’t usually think about, but I’m gonna get you to start thinking about it now!

It’s easy to be efficient with EMC.

EMC® unified storage brings efficiency to a whole new level. We’ve even created a capacity calculator so you can configure efficiency results for yourself. You’ll discover that EMC requires 20% less raw capacity to achieve your unified storage needs. This translates to superior storage efficiency when compared to other unified storage arrays—even those utilizing their own documented best practices.

If we’re not more efficient, we’ll match the shortfall

If for some unlikely reason the capacity calculator does not demonstrate that EMC is 20% more efficient, we’ll match the shortfall with additional storage. That’s how confident we are.

The guarantee to end all guarantees

Storage efficiency is one of EMC’s fundamental strengths. Even though our competitors try to match it by altering their systems, turning off options, changing defaults or tweaking configurations—no amount of adjustments can counter the EMC unified storage advantage.

Here’s the nitty-gritty, for you nitty-gritty types

• The 20% guarantee is for EMC unified storage (file and block—at least 20% of each)
• It’s based on out-of-the-box best practices
• There’s no need to compromise availability to achieve efficiency
• There are no caveats on types of data you must use
• There’s no need to auto-delete snapshots to get results

This guarantee is based on standard out-of-the-box configurations. Let us show you how to configure your unified storage to get even more efficiency. Try our capacity calculator today.

So, hmm.. What does this mean exactly?! Well, if you read above, that gives you a break down of what the deal offers.  But like you, I want specific use-cases which I can relate to!  

This basically says, by using the EMC Unified Storage Calculator – Without enabling features (like thin provisioning, etc) you know.. ‘magic’ features, out-right the system will save you 20%, and once you start to enable other features you’ll see it grow above and beyond that – Sounds pretty compelling when it comes to the value of your solutions right?!

This is actually pretty damn sweet because it lets you use YOUR figures to determine what your space and layout concerns are, instead of generating off some spreadsheet with a bunch of jibber jabber and you go ‘eh, I still don’t believe it’  – But hey, don’t let me be the judge, load up the EMC Unified Storage Calculator and give it a try your self :)

Oh, did someone say “Hey, Wasn’t there some cool Ionix UIM 2.0 and Vblock things going on?!”

But we cannot discuss the rocking unified world of Vblock’s and vSphere without at the very least mentioning the Next Generation vCenter Plugins!

So, while there were a REAL LOT OF COOL THINGS both Announced and able to be seen at this years EMC World 2010 – You’re going to come away from it, whether you attended or missed the opportunity with some questions! So let me help you address these questions in tangible ways you can take it to your TC/SE and Sales Guy so you can make them work for YOU and your Organization.

Pick up the phone/email – Reach out to your EMC Guys and tell them you want to hear about:

• EMC VPLEX – And how it’s ease of use and whether the various use cases, Local, Metro and beyond will be a fit for your organization
• EMC Unisphere – Taking next generation unified up a notch and enabling your datacenter to grow and scale with the Cloud
• But seriously, the last one is really cool (Check it out, get a briefing with your Unified Storage guys as soon as you can because…)
• Oh, and don’t forget to ask about FAST Cache! I’ll be covering this fairly deeply soon in some blog posts, including direct use cases, and my deep technical considerations and assaults on engineering I already have in the works to make sure that it works as I architect and not as marketing tells me to :)
• EMC Unified Storage 20% Guarantee – This isn’t 90 pages of caveats, this is heads up, you will save period.  Ask your TC to help you save! ;)
• EMC Ionix UIM 2.0 – If you remember all of my coverage on UIM 1.0, 2.0 is actually gonna be the cats meow!
• EMC vCenter Plugins! – These are pretty sweet, and will help manage your experience!

I’m sure there are numerous other things I did not cover (You be the one to tell me!) but the ones above I found particularly cool – So go check them out, ask your TC or Sales Rep (Let me know if you do… I’m pushy… :) But I particularly want to hear your experiences and impressions!)

Enjoy the new world, and share share share! :)

I sure do say Wow a lot, but seriously, do I not have an infinite number of reasons to?! :)   Today in particular was a heavy and hectic one! (One in which involved a lot less photos being taken in general!)    But that is solely driven just on the sole fact of SO much going on! If you’re here in attendance at EMC World 2010, I hope you’re having as good of a time as I am! (I’m certainly having my fair share of busy times! :))

My day actually started off a little similar and yet extremely different than everyone else’s!  Not only did I get to take in Joe Tucci’s keynote, but in the final moments of his speech and presentation, as the clock ticked past 10:30AM, I was no longer under marching orders which entitled me to deliver this blog post!  EMC and AOL use VPLEX to reduce complexity in migrations, eliminating downtime!  What a way to start off the day, right?!

I was able to get that published, online and out to you guys from the amazing Bloggers lounge, where I had the great honor of finally meeting so many of my peers, good friends, colleagues and industry champions!    I’m not sure I have the power in me to even be able to reference even half of the folks of you… so feel free to make yourselves known:)

Knowing I had matters to attend to, I headed out from the Bloggers lounge over to the Partner Pavilion, a man on a mission as I was.. to visit my good friends at Brocade :)    It was at this point I finally got to officially meet in person the lord master, @charleshood of the infamous blog Welcome to my valve on the series of tubes.  Charles is quite a dynamic character, great guy and an absolute gentleman!  

So, other than Charles playing with my iPad (or that might be his.. I honestly forget.. doesn’t matter, right?! :))  As I was curious to talk to one of their masters of the IP stack solutions which Brocade brings to bear, I had the amazing opportunity to meet my new best friend from Brocade, Seth Fiermonti!  Watch the video to see Seth take me and your on a whirlwind tour of the NetIron MLX-16 IP switch from Brocade (all the benefit of Foundry with the honor of the Brocade name! :))

The time was however on… to take a trip back over to the Bloggers lounge… I did tour about a bit, visit a session.. and then came back down to catch this random glimpse of my best friend and honorable executive, Joe Tucci!   While I didn’t have the opportunity to shake Joe’s hand, I do have the honor of him understanding and respecting what we do as bloggers :)

After this point, it was time to head back out to the Pavilion floor to show all of the wonderful Sponsors, Partners and more that we truly appreciate them being there.. by taking their SWAG! :)

Check out these sexy new VMware stickers, they’re not only sweet! (No, they’re not pink.. but that’s the photo I took.. me thinks you ought to deal with that! :))  And one of the best ways to deal with this, is by watching @mrdenny compete to provision storage using the SMC for the VMAX – And realizing.. wow, it really IS EASY to win prizes! :)

But hands down, the best of the best is the photo of my fellow TC on the right there, Greg.  He said this (unprompted) which forced me to not only take his photo, but to share his quote :)

“This is what I envision heaven being like”.  And if you were there in that particular area, you’d find it to be sooooo true! Both from the stand point of how bright, lively and airy that section is, but equally taking other undertones of the premise of the Cloud giving you that ultimate kind of Nirvana, whereby… your future is heavenly! (and no, not because you’re dead. ;))

After this point, we headed off to the House of Blues for the Brocade event, where there were literally casts of thousands in attendance! The event itself was amazing, great, my feet are DIEING! My phone was low as it was, and the subsequent battery death resulted in fewer photos. :)  Perhaps my phone will last longer here on Day 2, so I’ll have the opportunity to share more with you :)

I hope if you’re attending you are having a great time! If you’re not, hunt me down and I’ll be sure you get the most out of this experience, whether it be through meeting who you need to meet, learning what you need to learn, and solving what you need to solve!   Rock on everyone, and ready for another raucous EMC World Day 2 coming soon!