Win the Ultimate vSphere Reference Library from vDestination.com: Contest ends this Thursday! (Aug 26)

My good friend(s) at vDestination.com have thrown down the Virtual Gauntlet so to speak and want YOU to WIN!!!

Thanks to Donors like Scott Lowe, David Davis and Eric SiebertvDestination.com is enabling you to win THIS!

* A signed copy of Mastering VMware vSphere 4 from Scott Lowe
* A signed copy of VMware vSphere 4 Administration Instant Reference from Scott Lowe
* A signed copy of Maximum vSphere from Eric Siebert
* A copy of VMware vSphere Pro Series Training vol. 2: Site Recovery Manager (SRM), Veeam Management Suite, VMware Data Recovery,
Power CLI and vSphere Advanced Features
from David Davis
* A vDestination.com t-shirt (XL only), bumper sticker and mouse pad
UPDATE! UPDATE! UPDATE! 8/19
* Just added to the list of prizes, a generous donation from Mike Laverick*
**A signed copy of Administering VMware Site Recovery Manager 4.0
**A signed copy of VMware vSphere 4 Implementation

I’m fortunate to call most of those items inclusive in my own library – and if you enter the contest which ENDS this Thursday August 26th.. So can you! :)

Rules are pretty simple… be alive to start.. and then..

Contest Rules:
Beginning today August 8th, 2010 (coincidentally, my birthday!), registration is open. Here’s how:

    1. You must log on to twitter and follow me. Easy enough.
    2. You must post only one (1) comment/reply to this blog post below. The comment must include the following:
    a. Your first and last name
    b. A valid email address
    c. A short bio about yourself and how you use VMware
    d How you plan on putting these prizes to use
    e. What you are looking forward to learning from these prizes
        So what are you waiting for?!? Time is running out! Get out there and join this contest!!!
        You could win what very well may fulfill your destination!
        And you guys tell me.. if you want I can throw in a copy of Windows 7 Ultimate into the mix as well? That’s entirely up to you (Yea, it’s not virtual.. but whatever! ;))

      Data Longevity, VMware deduplication change over time, NetApp ASIS deterioration and EMC Guarantee

      Hey guys, the other day I was having a conversation with a friend of mine that went something like this.

      How did this all start you might say?!? Well, contrary to popular belief, I am a STAUNCH NetApp FUD dispeller.  What that means is, if I hear something said about NetApp by a competitor, peer, partner or customer which I feel is incorrect or just sounds interesting; I task it upon myself to prove/disprove it because well frankly… People still hit me up with NetApp questions all the time :) (And I’d like to make sure I’m supplying them with the most accurate and reflective data! – yea that’s it, and it has nothing to do with how much of a geek I am.. :))

      Well, in the defense of the video it didn’t go EXACTLY like that.   Here is a little background on how we got to where that video is today :)   I recently overheard someone say the following:

      What I hear over and over is that dedupe rates when using VMware deteriorate over time

      And my first response was “nuh uh!”, Well, maybe not my FIRST response.. but quickly followed by; “Let me try and get some foundational data”  because you know me… I like to blog about things and as a result collect way too much data to try to validate and understand and effectively say whatever I say accurately :)

      The first thing I did was engage several former NetApp folks who are as agnostic and objective as I am to get their thoughts on the matter (we were on the same page!)Data collection time!  

      For Data Collection… I talked to some good friends of mine regarding how their Dedupe savings have been over time because they were so excited when we first enabled it in the first place (And I was excited for them!)   This is where I learned some… frankly disturbing things (I did talk to numerous guys named Mike interestingly enough, and on the whole all of those who I talked with and their data they shared with me reflected similar findings)

      Disturbing things learned!

      Yea I’ve heard all the jibber jabber before usually touted as FUD that NetApp systems will deteriorate over time in general (whether it be Performance, whether it be Space Savings) etc etc. 

      Well some of the disturbing things learned actually coming from the field on real systems protecting real production data was:

      • Space Savings are GREAT, and will be absolutely amazing in the beginning! 70-90% is common… in the beginning. (Call this the POC and the burn-in period)
      • As that data starts to ‘change’ ever so slightly as you would expect your data to change (not sit static and RO) you’ll see your savings start to decrease, as much as 45% over a year
      • This figure is not NetApp’s fault.  Virtual machines (mainly what we’re discussing here) are not designed to stay uniformly the same no matter what in accordance to 4k blocks, so the very fact that they change is absolutely normal so this loss isn’t a catastrophe, it’s a fact of the longevity of data.
    1. Virtual Machine data which is optimal for deduplication typically amounts to 1-5% of the total storage in the datacenter.   In fact if we want to lie to ourselves or we have a specific use-case, we can pretend that it’s upwards of 10%, but not much more than that.  And this basically accounts for Operating System, Disk Image, blah blah blah – the normal type of data that you would dedupe in the first place.
      • I found that particularly disturbing because after reviewing the data from these numerous environments… I had the impression VMware data would account for much more!   I saw a 50TB SAN only have ~2TB of data residing in Data stores and of that only 23% of it was deduplicating (I was shocked!)
      • I was further shocked that when reviewing the data that over the course of a year on a 60TB SAN, this customer only found 12TB of data they could justify running the dedupe process against and of that they were seeing less than 3TB of ‘duplicate data’ coming in around 18% space savings over that 12TB.    The interesting bit is that the other 48TB of data just continued on un-affected by dedupe.   (Yes, I asked why don’t they try to dedupe it… and they did in the lab and, well it never made it into production)

      At this point, I was even more so concerned.   Concerned whether there was some truth to this whole NetApp starts really high in the beginning (Performance/IO way up there, certain datasets will have amazing dedupe ratios to start) etc. and then starts to drop off considerably over time, while the EMC equivalent system performs consistently the entire time.

      Warning! Warning Will Robinson!

      This is usually where klaxons and red lights would normally go off in my head.    If what my good friends (and customers) are telling me is accurate, it is that not only will my performance degrade just by merely using the system, but my space efficiency will deteriorate over time as well.    Sure we’ll get some deduplication, no doubt about that!  But the long term benefit isn’t any better than compression (as a friend of mine had commented on this whole ordeal)    With the many ways of trying to look at this and understand I discussed it with my friend Scott who had the following analogy and example to cite with this:

      The issue that I’ve seen is this:

      Since a VMDK is a container file, the nature of the data is a little different than a standard file like a word doc for example.

      Normally, if you take a standard windows C: – like on your laptop, every file is stored as 4K blocks.  However, unless the file is exactly divisible by 4K (which is rare), the last block has just a little bit of waste in it.  Doesn’t matter if this is a word doc, a PowerPoint, or a .dll in the \windows\system32 directory, they all have a little bit of waste at the end of that last block.

      When converted to a VMDK file, the files are all smashed together because inside the container file, we don’t have to keep that 4K boundary.  Kind of like sliding a bunch of books together on a book shelf eliminating the wasted space.  Now this is one of the cool things about VMware that makes the virtual disk more space efficient than a physical disk – so this is a good thing.

      So, when you have a VMDK and you clone it – let’s say create 100 copies and then do a block based dedupe – you’ll get a 99% dedupe rate across those virtual disks.  That’s great – initially.  Netapp tends to calculate this “savings” into their proposals and tell customers that require 10TB of storage, that they can just buy 5TB and dedupe and then they’ll have plenty of space.

      What happens is, that after buying ½ the storage they really needed the dedupe rate starts to break down. Here’s why:

      When you start running the VMs and adding things like service packs or patches for example – well that process doesn’t always add files to the end of the vmdk.  It often deletes files from the middle, beginning, end and then  replaces them with other files etc.  What happens then is that the bits shift a little to the left and the right – breaking the block boundaries. Imagine adding and removing books of different sizes from the shelf and making sure there’s no wasted space between them.

      If you did a file per file scan on the virtual disk (Say a windows C: drive), you might have exactly the same data within the vmdk, however since the blocks don’t line up, the block based dedupe which is fixed at 4K sees different data and therefore the dedupe rate breaks down.

      A sliding window technology (like what Avamar does ) would solve this problem, but today ASIS is fixed at 4K. 

      Thoughts?

      If you have particular thoughts about what Scott shared there, feel free to comment and I’ll make sure he reads this as well; but this raises some interesting questions.   

      We’ve covered numerous things in here, and I’ve done everything I can to avoid discussing the guarantees I feel like I’ve talked about to death (linked below) so addressing what we’ve discussed:

      • I’m seeing on average 20% of a customers data which merits deduping and of that I’m seeing anywhere from 10-20% space saved across that 20%
      • Translation: 100TB of data, 20TB is worth deduping reclaiming about 4TB of space in total; thus on this conservative estimate you’d get about 4-5% space saved!
      • Translation: When you have a 20TB data warehouse and you go to dedupe it (You won’t) you’ll see no space gained, with a 100% cost across it.
      • With the EMC Unified Storage Guarantee, that same 20TB data warehouse will be covered by the 20% more efficient guarantee (Well, EVERY data type is covered without caveat)   [It’s almost like it’s a shill, but it really bears repeating because frankly this is earth shattering and worth discussing with your TC or whoever]

      For more great information on EMC’s 20% Unified Storage Guarantee – check out these links (and other articles I’ve written on the subject as well!)

      EMC Unified Storage is 20% more efficient Guaranteed

      I won’t subject you to it, especially because it is over 7 minutes long, but here is a semi funny (my family does NOT find it funny!) video about EMCs Unified Storage Guarantee and making a comparison to NetApp’s Guarantee.   Various comments included in the description of the video – Don’t worry if you never watch it… I won’t hold it against you ;)

      Be safe out there, the data jungle is a vicious one!   If you need any help driving truth out of your EMC or NetApp folks feel free to reach out and I’ll do what I can :)

      SPOILERS!!!

      Read More

      EMC Levels the playing field with Cloud based storage offering (ATMOS Online)

      I’ve been meaning to weigh in on this, but with the holiday weekend… well, you get the post-weekend weigh-in after everyone has had the chance to say everything good and bad on this (You’d be amazed at how little bad has been said on the subject.  I say how little because it’s ALL been re-iterations of the same register article)

      ….What happened?!?? I was just using ATMOS Yesterday and all of a sudden every competitor of EMC is telling me that ATMOS is DEAD and it’s time to close up shop?!? Whoa, hold on there pardner, that’s not what we’re saying at all! (Yes, that is exactly how *I* read it from the NUMEROUS competitive coverage of this event occurring and happening :))

      As far as you and I should be concerned, ATMOS hasn’t changed at all; except perhaps getting a little simpler in your choices of where to store ATMOS.

      Stolen from Chad Sakac's blog! :)

      Prior to this June 29th event, you would have the choice of ATMOS Hosted internally as part of your Private Cloud.   ATMOS Hosted externally at EMC’s ATMOS Online, or ATMOS Hosted externally at one of the three Service Providers listed below.

      Cloud Service Provider Service Description
      AT&T Synaptic Storage as a Service
      Hosted Solutions Stratus Cloud Storage
      PEER 1 Hosting CloudOne Storage

      Now… as far as Production Grade ATMOS Online goes; You can choose between Internally, and Externally with the Cloud Service Providers where you can act and operate against their existing SLA structure you may likely be familiar with.

      Looks pretty straight-forward if you ask me!   I sat down, read all of the data which was available to me, and I saw a strategic decision being taken in order to remove the competitive pressures between EMC’s own sales force, and that of the partners and service providers offering up the ATMOS Cloud Service to the general purpose community.   Or in the words of Dave Simpson who so eloquently said:

      The winners, of course, are EMC’s Atmos cloud storage partners, which no longer have to compete with EMC. Likewise, EMC no longer has to compete with those partners. It’s a win-win on that front. In fact, on its Atmos web site, EMC is “strongly encouraging” its existing Atmos customers to migrate to one of its partners.

      …..

      The shuttering of Atmos Online should be seen not as a failure on the part of EMC but, rather, as another prescient and tactical move by the company.

      And quite frankly Dave said it well; which I feel takes the whole debate about “where” should I host my Cloud Storage off the table; Discussion point over.   But what now?

      With the service providers discussion off the table, I think it is important to take the time to focus on customers and the community

      The EMC ATMOS Online Community is still strong and hearty.     Your vehicle for open discussion on this matter is still available and at your disposal.

      The ATMOS Online service can continued to be used for Development Purposes.

      Keeping your Cloud Private and doing your own internal testing has never been stronger with the release of the ATMOS Online Virtual Server Appliance (VSA)

      And last but not least – Customers DO continue to use this, and STILL will continue to use this.   This is best of breed Cloud Storage in a growing world which needs more versatile solutions at your disposal.    There will continue to be businesses like eBay who selected ATMOS to create a reliable, scalable cloud infrastructure.

      So in the end here; the real winners are YOU! EMC Customers, EMC Partners, EMC Service Providers.

      There’s never been a better time to play with ATMOS, and with the public release of the VSA, I’ve been seeing internal and external adoption grow at exponential rates; which means you’ll likely see a lot more perspectives and use-cases of EMC ATMOS which will far trump that of what has been seen up until this point.   More fun, more play, more winners! :)

      References also discussing this:

      Where to get your Cloud On:

      Enter to win a FREE PASS to VMworld 2010 from Boche.net, Contest ends June 17th!

      Win A Free VMworld Pass From boche.net

      I’m not sure I could have made the TITLE any more detailed and specific! But just incase that wasn’t straight forward enough.. here is a semi-hijack of Jason’s blog post, including the important details.. most especially HOW to WIN

      Do NOT comment on my blog to win! Go to Jason’s and enter to WINWINWIN!!!

      Win A Free VMworld Pass From boche.net

      Contest Rules:

      1. Post one comment/reply and only one comment/reply to this blog article below.
      2. Include your first and last name.
      3. Provide a valid email address when completing the comment form.
      4. Include a short bio about yourself and how you use VMware currently or how you would like to leverage VMware products.
      5. Include three (3) things you are looking to gain from attending VMworld 2010 (ie. Why do you want to go?)
      6. Contest entry must be recieved by noon CST Thursday June 17th, 2010.
      7. One (1) random winner will be chosen Thursday evening June 17th, 2010. 
      8. Contest results will posted Friday June 18th, 2010.
      9. The winner will be contacted via email address provided in #3 above.
      10. The winner will recieve a VMworld 2010 San Francisco conference pass only.
      11. The conference pass is non-transferrable and non-refundable.
      12. Transportation, hotel, and other expenses are not covered by boche.net.
      13. No purchase necessary.

      Good Luck!

      Win A Free VMworld Pass From boche.net

      IT Grand Prix Day 1 – Application Virtualization taking KIPP DC by storm!

      So here we are kicking off the first official day of the IT Grand Prix in Washington DC!     We were supplied with a USB Key with our puzzle, an Internet connection USB card, and a $500 cash card for our incidentals! Our host David Elfassy gave us a ‘puzzle’ to solve in order to find out which non-profit organization we’re going to be going out to help.    Through deductive reasoning, over-thinking the problem, WAAAY OVER THINKING the problem, and some more deductive reasoning… :) We were able to find the non-profit we would be destined to help!

      Our Journey begins... with USB and Credit cards! Hi! Can you see me.. I can see you through the KIPP DC!

      Welcome to KIPP DC!

      KIPP DC is a network of high-performing, college-preparatory charter schools in Washington D.C., which serve the city’s under-resourced communities. At KIPP DC, there are no shortcuts: outstanding educators, more time in school, a rigorous college-preparatory curriculum, and a strong culture of achievement and support help our students make significant academic gains and continue to excel in high school and college.

      But what does that mean to you and me?  They’re a business just like yours and anyone else’s who suffer many of the same challenges we all do.  And one of those challenges is how to manage the demanding needs of students, faculty and staff, while being able to stay strategic, forward thinking and be proactive instead of merely reacting to the future of computing.    The challenge with Daniel Nerenberg and I on the Red Team were helping them work with, was addressing Application Virtualization.  Our esteemed coopetition fellows Gordon Ryan, Andrew Bettany of the Blue Team are helping with a Windows 7 Deployment strategy and plan.

      What do you get when you combine IT Pro’s, Non-Profits, Coffee and @cxi?
      Application Architecture in a sugar cube! image

      Innovative solutions the likes of which can only be explained with stirrer sticks and sugar packets!    If you know anything about me, you know that I love tactile reference of physical infrastructure, solely for the logic that we have the ability to MOVE objects around (unlike a whiteboard where we end up getting messy… and it’s not nearly as cool and impactful)   I felt it might be useful for a layman’s explanation of what I just said, so in simple terms…  I like to play with stuff you can find around you :)

      The above picture is an architectural breakdown of application virtualization presented to a user use-case environment.   Basically look at it as the sticks are ‘boundaries’ in the first square picture, that physically shows a single ‘machine’ with applications living inside of it, with all of the constraints and conflicts which also happen to live within that environment.    However, in the second picture, you have a breakdown of applications virtualized into separate packages, yet there’s also a model of shared package layers and abstraction… Lots of abstraction! This video helps explain it a little further!

      After our sit down talk and interview with Director of Operations, Edward Han and IT Manager, Adam Roberts we got to work on a plan of how Application Virtualization would help out Kipp DC with their organizational challenges.  

      Hard at work, notice Gordo has the SAME expression in both photos?! :) Chuck Norris loves you and wants to bust up your geekness Daniel Nerenberg hard at work!

      As you can see here, the Blue Team is hard at work.  I’m not sure if they were working on their slides, or checking out some new Chuck Norris statistic, but nonetheless… We all got down to business creating collateral, producing and providing information which would help out those folks and how it would apply (in our case) to what Application Virtualization with App-V could do for them!

      I would be remiss in my duty to not share with you what I shared with them.  Use it in the context of your organization of course (as I will not be sharing the incidentals of their organization here! :))

      Microsoft’s Application Virtualization collateral!

      And here are a few videos produced by the folks on Sequencing and actually deploying using App-V (or Softgrid for you legacy folks like me :))

      Though I’m sure some of you are saying “Hey, what about VMware ThinApp – Why didn’t you talk about that?!”  It’s true.   Our mission was to discuss App-V, fortunately I had Daniel with me who is an MVP in App-V too!  However, so you don’t feel left out, here are a few videos of Deploying VMware ThinApp from start to finish in 20 minutes! – Enjoy! :)

      Following this, we wrapped up for the day, grabbed our (heavy) bags, and headed out to where the Bus would take us to our next destination: Marriott Brooklyn Bridge in New York City!

      Can we fit more into this outlet? I don't think we should try... I'm sure there's a snake down here somewhere! It's getting hot in here!

      However, like the geeks we are… All the way at the back of the bus is… a Power Outlet! … Ooh! Two outlets actually! So the guys had their ‘friendmaker’ power strip multipliers, and we plugged them in, with enough arsenal to run a small business (or even a mid-sized enterprise with the kind of gear we’re sporting! :))   And just so you get a good feel for what we’re looking at here… I’m sitting in the literal hot seat!   See all the cables? Oh wait, what’s that you see? It’s 109.5 DEGREES DOWN THERE?!?!? Yea, it’s pretty hot at my feet :)

      Red Team on the Back of the Bus! 

      I hope you enjoyed Day 1 – This was only the beginning on this whirlwind adventure tour of madness, insanity, education, and Technology! We’re Technology Focused! :)