Tag vCenter

Hi Guys! Remember me! I’m apparently the one who upset some of you, enlightened others; and the rest of you.. well, you drove a lot of traffic here to get my blog to even beat out EMC’s main website as the primary source for information on "Unified Storage" (And for that, I appreciate it :))

• EMC 20% Unified Storage Guarantee !EXPOSED!
• EMC Unified Storage Capacity Calculator – The Tutorial!
• EMC 20% Unified Storage Guarantee: Final Reprise

In case any of you forgot some of those "target" posts, here they are for your reference! but I’m not here to start a fight! I’m here to educate and to direct my focus on not what this previously OVERLY discussed Unified Storage Guarantee was or is, but instead to drive down in to what Unified Storage will really bring to bear.   So, without further adieu!

What is Unified Storage?

I’ve seen a lot of definitions of what it is, quite frankly a lot of stupid definitions too. (My GOD I hate stupid definitions!)  But what does it mean when you Unify to you and me?   I could go on and on about the various ‘definitions’ of what it really is (and I even started WRITING that portion of it!) but instead I’m going to scrap all of that so I do not end up on my own list of ‘stupid definitions’ and instead will define Unified Storage at it’s simplest terms.

A unified storage system merges NAS and SAN. Optimized for performance and interoperability, the system simultaneously stores both file data and blocks of application data in virtually any operating environment

You can put your own take and spin on it, but at it’s guts that is seemingly what the basics of a "Unified Storage" system are; nothing special about it, NAS and SAN (hey, lots of people do that right?!)  You bet they do!   And this is by no way the definitive definition on what “Unified Storage” is, and frankly that is not my concern either.   So taking things to the next level; now that we have a baseline of what it takes to ‘get the job done’, now it’s time to evaluate the Cost of Living in a Unified Storage environment.

Unified Storage Architecture Cost of Living

I get it.  No really I do.   And I’m sure by now you’re tired of the conversation of ‘uniqueness’ focused on the following core areas:

• Support for Mixed Clients
• Support for multiple types (tiers) of disk
• Simplified Provisioning
• Thin Provisioning
• Improving Utilization

All of these items are simply a FACT and an expectation when it comes to a Unified Platform.  (Forget unified, a platform in general)   Lack of support of multiple tiers, locking down to a single client, complicated provisioning which can only be done fat which makes you lose out on utilization and likely is a waste of time – That my friend is the cost of living.    You’re not going to introduce a wasteful fat obsolete system and frankly, I’m not sure of any (many) vendors who are actually delivering services which don’t meet on multiple of these criteria; So the question I’m asking is… Why do we continue to discuss these points?   I do not go to a car dealership and say “You know, I’m expecting a transmission in this car, you have a transmission right?”  And feel free to replace transmission with tires and other things you just flat out EXPECT.    It’s time to take the conversation to the next level though; because if you’ve ever talked to me you know how I feel about storage. “There is no inherent value of storage in and of itself without context or application.”   Thus… You don’t want spinning rust just for the sake to have it spin, no you want it to store something for you, and it is with that you need to invest in Perfection.

Unified Storage Perfection

What exactly is the idea of Unified Storage Perfection?   It is an epic nirvana whereby we shift from traditional thinking and takes NAS and SAN out of the business of merely rusty spindles and enable and engage the business to earn its keep.

Enterprise Flash Disks

Still storage, yet sexy in it’s own right.  Why?  First of all, it’s FAST OMFG FLASH IS SO FAST! And second of all, it’s not spinning, so it’s not annoying like the latest and greatest SAS, ATA or FC disk!    But what makes this particular implementation of EFD far sexier than simple consumer grade SSD’s is the fact that these things will guarantee you a consistent speed and latency through and through.   I mean, sure it’s nice that these things can take the sheer number of FC disks you’d need to run an aggressive SQL server configuration and optimize the system to perform, but it goes beyond that.   

Fully Automated Storage Tiering (FAST)

Think back to that high performance SQL workload you had a moment ago, there might come a time in the life of the business where your performance needs change; Nirvana comes a knocking and with the power of FAST enables you to dynamically, non-disruptively move from one tier of Storage (EFD, FC, SATA) to another, so you are guaranteed not only investment protection but scalability which grows and shrinks as your business does.    Gone are the days of ‘buy for what we might use one day’ and welcome are the days of Dynamic and Scalable business.

FAST Cache

Wow, is this the triple whammy or what?  Building upon the previous two points, this realm of Perfection is able to take the performance and speed of Enterprise Flash Disks and the concept of tiering your disks to let you use those same existing EFD disks to extend your READ and WRITE cache on your array!    FAST Cache accelerates performance to address unexpected workload spikes. FAST and FAST Cache are a powerful combination, unmatched in the industry, that provides optimal performance at the lowest possible cost.  (Yes I copied that from a marketing thingie, but it’s true and is soooooo cool!) 

FAST + FAST Cache = Unified Storage Performance Nirvana

So, let’s put some common sense on this then, because this is no joke, nor is it marketing BS.    You assign EFD’s to a specific workload you want to guarantee a certain speed and a certain response time (Win).    You have unpredictable workloads who may need to be fast some times, but may be slow other times on quarterly of yearly basis’s, so you leverage FAST to move that data around, but that’s your friend when you can PREDICT what is going to happen.    What about when it is slow most of the time, but then on June 29th you make a major announcement that you were not expecting to hit as hard as it did, and BAM! Your system goes in the tank because data sitting on FC or SATA couldn’t handle the load.   Hello FAST Cache, how I love you so.     Don’t get me wrong, I absolutely LOVE EFD’s and I wish all of my data could sit on them (At home a lot of it does ;)) and I have massive desire for FAST because I CAN move my workload around based upon predictable or planned patterns (Marry me!)  But FAST Cache is my superman, because he is there to save the day when I least expected it, he caches my reads when BOOM I didn’t know it was coming, but more importantly he holds my massive load of WRITES which come in JUST as unexpectedly.   So for you naysayers or just confused ones who wonder why you’d have one vs the other (vs) the other; Hopefully this example use-case is valuable.   Think about it in terms of your business, you could get away with one or the other, or all three… Either way, you’re a winner.

Block Data Compression

EMC is further advancing its storage efficiency innovation as the first storage provider to introduce block data compression, by allowing customers to compress inactive data and reclaiming valuable storage capacity— data footprints can be reduced by up to 50 percent. A common use case would be compressing inactive data once EMC FAST software has moved that data to the most cost-effective storage tier. Block data compression joins EMC’s existing capabilities, including thin provisioning and data deduplication, to automatically and transparently maximize storage utilization.

Yea, I DID copy that verbatim from a Press Release – And do you know why? Because it’s right! Even addresses a pretty compelling use-case too!   So think about it a moment.  Does this apply to you?  I’d never compress ALL of my data (reminisces back to the days of DoubleSpace where let’s just say, for any of us who lived it… those were interesting times ;)) But think about the volume of data which you have sitting on Primary Storage which is inactive and otherwise wasting space when it continues sitting un-accessed and consuming maximum capacity!  But this is more than just about that data type, unlike some solutions this it not an all or nothing.

Think if you could choose to compress on demand! Compress say… your virtual machine right out of vCenter! But wait there’s more!   And there’s so much more to say on this, let alone the things which are coming.. I don’t want to reveal what is coming, so I’ll let Mark Twomey do it where he did it here:  Storage Services for Clariion Storage Pool LUNs

What does all of this mean for me and Unified Storage?!

Whoa, hey now! What do you mean what does all of this mean?! Are you cutting me short?  Yes.  Yes I am. :)   There are some cool things coming, which I cannot talk about yet… and not to mention some of all of the new stuff coming in Q3 – But things I was talking about… that’s stuff I can talk about –TODAY- there’s only even better things and cake coming tomorrow :)

I can fill this with videos, decks, resources, references, Unisphere and every thing under the sun (You let me know if you really want that.. I’ve done that in the past as well)  But ideally, I want you to make your own decision, come to your own conclusions..  What does this mean for you?   Stop asking “What is Unified Storage” and start asking “What value can my business derive from technologies in order to save money, save time, save waste!”    I’ll try to avoid writing yet another article on this subject unless you so demand it! I look forward to all of your comments and feedback! :)

I got asked a –great- question the other day by my boss (Props to my boss for giving me some great blogging material!)

“What are the Top 5 things you learned or thought valuable at EMC World 2010”

I cannot guarantee I’ll give you 5 top things… or that I won’t even exceed 5 things, but at the very least I’ll outline what I found as the most valuable things, as well as discussions I had with various others as to what was the most valuable to be had/found!   If there are things you found particularly useful – Please do share it here so we can all benefit as well! :0

Yes, this was a big one for me, top of mind! So many useful things to talk solely about VPLEX alone! To share all of it would be a challenge! So let me break down some of the value points!

EMC has a great portal page around VPLEX which shares lots of useful information, collateral, white papers and more! (I’ll publish a nice one later with PowerLink things soon)

My good friend Bas Raayman collated all of the blog posts covering VPLEX from the general purpose Blogosphere and Media analysts too!  EMC VPLEX – Introduction and link overview

So to wrap up my own personal experience around the VPLEX from the sessions, prior knowledge and playing with the live VPLEX LAB – This is really cool – Live data access on both sides of a metro link = rockstar event! Check it out! Check it out! :)

After you pick yourself up after drooling all over VPLEX, it’s time to sign up for the Unisphere train, the Highlander of getting you to the Private Cloud “There can only be one… Private Cloud” and apparently, you’ll manage that with Unisphere!

You can listen to and watch Chad present a video on using Unisphere to get you kicked off on things! Certainly, if you’re at some of those non-youtube type locations, ask your local EMC to get you a demo :)      Though once you get yourself settled on a single interface for fun and managing off this rocking system, well.. you likely want it to do a little more!

This video actually takes you through some of the new features discussed at EMC World – Sub-Lun FAST, FAST Cache, and Primary block storage compression!

1) Sub-LUN FAST = automated tiering of storage (think "VMware DRS for Storage") – lowers cost of storage by between 30-50% on average.
2) FAST Cache = up to 2TB of low cost read/write cache – get more performance for the same $. In some cases, like VMware View – it can deliver same performance at 10x lower cost.
3) Primary block storage compression = save between 30- 50% on average on your storage consumption.

All sweet features which are pretty damn cool if you ask me! (Feel free to ask me.. we could discuss for hours on end ;))

Another cool feature which was announced at EMC World which most people don’t usually think about, but I’m gonna get you to start thinking about it now!

It’s easy to be efficient with EMC.

EMC® unified storage brings efficiency to a whole new level. We’ve even created a capacity calculator so you can configure efficiency results for yourself. You’ll discover that EMC requires 20% less raw capacity to achieve your unified storage needs. This translates to superior storage efficiency when compared to other unified storage arrays—even those utilizing their own documented best practices.

If we’re not more efficient, we’ll match the shortfall

If for some unlikely reason the capacity calculator does not demonstrate that EMC is 20% more efficient, we’ll match the shortfall with additional storage. That’s how confident we are.

The guarantee to end all guarantees

Storage efficiency is one of EMC’s fundamental strengths. Even though our competitors try to match it by altering their systems, turning off options, changing defaults or tweaking configurations—no amount of adjustments can counter the EMC unified storage advantage.

Here’s the nitty-gritty, for you nitty-gritty types

• The 20% guarantee is for EMC unified storage (file and block—at least 20% of each)
• It’s based on out-of-the-box best practices
• There’s no need to compromise availability to achieve efficiency
• There are no caveats on types of data you must use
• There’s no need to auto-delete snapshots to get results

This guarantee is based on standard out-of-the-box configurations. Let us show you how to configure your unified storage to get even more efficiency. Try our capacity calculator today.

So, hmm.. What does this mean exactly?! Well, if you read above, that gives you a break down of what the deal offers.  But like you, I want specific use-cases which I can relate to!  

This basically says, by using the EMC Unified Storage Calculator – Without enabling features (like thin provisioning, etc) you know.. ‘magic’ features, out-right the system will save you 20%, and once you start to enable other features you’ll see it grow above and beyond that – Sounds pretty compelling when it comes to the value of your solutions right?!

This is actually pretty damn sweet because it lets you use YOUR figures to determine what your space and layout concerns are, instead of generating off some spreadsheet with a bunch of jibber jabber and you go ‘eh, I still don’t believe it’  – But hey, don’t let me be the judge, load up the EMC Unified Storage Calculator and give it a try your self :)

Oh, did someone say “Hey, Wasn’t there some cool Ionix UIM 2.0 and Vblock things going on?!”

But we cannot discuss the rocking unified world of Vblock’s and vSphere without at the very least mentioning the Next Generation vCenter Plugins!

So, while there were a REAL LOT OF COOL THINGS both Announced and able to be seen at this years EMC World 2010 – You’re going to come away from it, whether you attended or missed the opportunity with some questions! So let me help you address these questions in tangible ways you can take it to your TC/SE and Sales Guy so you can make them work for YOU and your Organization.

Pick up the phone/email – Reach out to your EMC Guys and tell them you want to hear about:

• EMC VPLEX – And how it’s ease of use and whether the various use cases, Local, Metro and beyond will be a fit for your organization
• EMC Unisphere – Taking next generation unified up a notch and enabling your datacenter to grow and scale with the Cloud
• But seriously, the last one is really cool (Check it out, get a briefing with your Unified Storage guys as soon as you can because…)
• Oh, and don’t forget to ask about FAST Cache! I’ll be covering this fairly deeply soon in some blog posts, including direct use cases, and my deep technical considerations and assaults on engineering I already have in the works to make sure that it works as I architect and not as marketing tells me to :)
• EMC Unified Storage 20% Guarantee – This isn’t 90 pages of caveats, this is heads up, you will save period.  Ask your TC to help you save! ;)
• EMC Ionix UIM 2.0 – If you remember all of my coverage on UIM 1.0, 2.0 is actually gonna be the cats meow!
• EMC vCenter Plugins! – These are pretty sweet, and will help manage your experience!

I’m sure there are numerous other things I did not cover (You be the one to tell me!) but the ones above I found particularly cool – So go check them out, ask your TC or Sales Rep (Let me know if you do… I’m pushy… :) But I particularly want to hear your experiences and impressions!)

Enjoy the new world, and share share share! :)